Email Optimization: A discussion about how A/B testing generated $500 million in donations
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In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign. ...
In this webinar you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.
They’ll discuss how they maintained a breakneck testing schedule for its massive email program with Daniel Burstein, Director of Editorial Content, MECLABS. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics.
In this session, you'll learn:
• Why subject lines mattered so much, and the back stories behind some of the most memorable ones
• Why the prettiest email isn’t always the best email
• How a free bumper sticker offer can pay for itself many times over
• The most important takeaway from all those tests and trials
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