MarketingSherpa Media Center at IRCE
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MarketingSherpa Media Center at IRCE

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MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ...

MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE

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MarketingSherpa Media Center at IRCE MarketingSherpa Media Center at IRCE Presentation Transcript

  • MEDIA CENTER MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition in Chicago. We interviewed industry experts and in-the-trenches marketers on what works in ecommerce today, and insights for the future. View all the interviews at MarketingSherpa.com/IRCE
  • See 32 exclusive interviews from the MarketingSherpa Media Center at IRCE: MarketingSherpa.com/IRCE
  • See all of the interviews from the MarketingSherpa Media Center at IRCE MarketingSherpa.com/IRCE
  • MarketingSherpa Ecommerce Benchmark Study The largest, most scientifically reliable study conducted on the state of ecommerce marketing. Get a FREE download at: MarketingSherpa.com/Study
  • MEDIA CENTER See the full interview at: MarketingSherpa.com/IRCE Carlos Gil, Senior Manager, Digital Marketing. Save-A-Lot “Social media is not advertising, social media is relationship building.”
  • Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing “Bloggers can position a brand beyond the traditional reach. And in terms of revenue, the type of audience the blogger brings in has a higher lifetime value.” See the full interview at: MarketingSherpa.com/IRCE
  • MEDIA CENTER “Be where your customer is ... And see where the trends are going.” Udi Nir Chief Technology Officer ModCloth See the full interview at: MarketingSherpa.com/IRCE
  • “Email marketing is not dead.” See the full interview at: MarketingSherpa.com/IRCE Scott Heimes, Chief Marketing Officer, Digital River
  • “Don’t think about user- generated content as the work that you want customers to do, but rather, what they want to do and how you can empower people to do it.” See the full interview at: MarketingSherpa.com/IRCE Jimmy Wales Founder & CEO Wikipedia
  • Pete Prestipino Editor-in-Chief Website Magazine “Track the user and build a rich profile — that will determine the pace [for emails]. It’s different for everyone, so it’s a research project. ” See the full interview at: MarketingSherpa.com/IRCE
  • MEDIA CENTER Michael Layne & Jen Rademacher Fathead “Simplicity is genius, white space is your friend and get out of the way of your customers.” See the full interview at: MarketingSherpa.com/IRCE
  • Sean Cook CEO ShopVisible “Marketers need to have a realization that companies are filled with people. You might be selling to an enterprise, but they are filled with people, too.” Ryan West CEO WestMusic See the full interview at: MarketingSherpa.com/IRCE
  • "When we can join the expertise of Brazilian marketing with American tools, we can have a very good gathering.” See the full interview at: MarketingSherpa.com/IRCE Renato Gonzaga & Priscila Inserra Concierge Brazil
  • MEDIA CENTER “Today, a lot of ecommerce companies only see that last touch point, and it's really important to understand how those other touch points fit into the customer journey.” Jeff McCollum Founder & President Cake See the full interview at: MarketingSherpa.com/IRCE
  • MEDIA CENTER “Small businesses get caught up with risk, and I dealt with that by starting small.” Nicole Snow, Founder, Darn Good Yarn See the full interview at: MarketingSherpa.com/IRCE
  • MEDIA CENTER Rob Garf Vice President, Industry Strategy Demandware See the full interview at: MarketingSherpa.com/IRCE“In a digital world, it allows you to grow across boundaries that you couldn't cross in a brick-and- mortar world.”
  • See the full interview at: MarketingSherpa.com/IRCE Aime Schwartz Digital Marketing Manager King Arthur Flour Jason Miles Co-founder Liberty Jane Clothing “As content marketers, it's your job to identify the most relevant content for your customers and see what resonates with them, and deliver it.”
  • “Looking over the horizon, in the emerging markets, like Russia, Brazil, China, there are still a lot people that are not online, or have just come online and are just trying out online shopping.” Don Davis Editor-in-Chief Internet Retailer See the full interview at: MarketingSherpa.com/IRCE
  • “If you want to have high traffic, you want to have brand awareness, and that was paid search for us.” Victor Yacaman Ecommerce Director Leonisa Timothy Seward Founder & CEO ROI Revolution See the full interview at: MarketingSherpa.com/IRCE
  • MEDIA CENTER MarketingSherpa Ecommerce Benchmark Study Learn what is being leveraged in today’s marketplace. Get a FREE download at: MarketingSherpa.com/Study