MEDIA CENTER
MarketingSherpa hosted
the official Media Center at
the Internet Retailer
Conference and Exhibition
in Chicag...
See 32 exclusive interviews from the MarketingSherpa Media Center at IRCE:
MarketingSherpa.com/IRCE
See all of the interviews from the MarketingSherpa Media Center at IRCE
MarketingSherpa.com/IRCE
MarketingSherpa Ecommerce Benchmark Study
The largest, most
scientifically reliable study
conducted on the state of
ecomme...
MEDIA CENTER
See the full interview at:
MarketingSherpa.com/IRCE
Carlos Gil, Senior Manager, Digital Marketing. Save-A-Lot...
Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing
“Bloggers can position a brand beyond the traditional
reach...
MEDIA CENTER
“Be where your
customer is ...
And see where the
trends are going.”
Udi Nir
Chief Technology Officer
ModCloth...
“Email marketing is not dead.”
See the full interview at:
MarketingSherpa.com/IRCE
Scott Heimes, Chief Marketing Officer, ...
“Don’t think about user-
generated content as the
work that you want
customers to do, but
rather, what they want to
do and...
Pete Prestipino
Editor-in-Chief
Website Magazine
“Track the user and build a
rich profile — that will
determine the pace [...
MEDIA CENTER
Michael Layne &
Jen Rademacher
Fathead
“Simplicity is genius, white space is your friend
and get out of the w...
Sean Cook
CEO
ShopVisible
“Marketers need to have a realization that companies
are filled with people. You might be sellin...
"When we can join the expertise of Brazilian
marketing with American tools, we can have a
very good gathering.”
See the fu...
MEDIA CENTER
“Today, a lot of
ecommerce
companies only see
that last touch point,
and it's really
important to
understand ...
MEDIA CENTER
“Small businesses get caught up with risk,
and I dealt with that by starting small.”
Nicole Snow, Founder, Da...
MEDIA CENTER
Rob Garf
Vice President, Industry Strategy
Demandware
See the full interview at:
MarketingSherpa.com/IRCE“In ...
See the full interview at:
MarketingSherpa.com/IRCE
Aime Schwartz
Digital Marketing
Manager
King Arthur Flour
Jason Miles
...
“Looking over the horizon, in the emerging markets, like
Russia, Brazil, China, there are still a lot people that are
not ...
“If you want to have high traffic, you want to
have brand awareness, and that was paid
search for us.”
Victor Yacaman
Ecom...
MEDIA CENTER
MarketingSherpa Ecommerce Benchmark Study
Learn what is being
leveraged in today’s
marketplace.
Get a FREE do...
MarketingSherpa Media Center at IRCE
MarketingSherpa Media Center at IRCE
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MarketingSherpa Media Center at IRCE

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MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE

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MarketingSherpa Media Center at IRCE

  1. 1. MEDIA CENTER MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition in Chicago. We interviewed industry experts and in-the-trenches marketers on what works in ecommerce today, and insights for the future. View all the interviews at MarketingSherpa.com/IRCE
  2. 2. See 32 exclusive interviews from the MarketingSherpa Media Center at IRCE: MarketingSherpa.com/IRCE
  3. 3. See all of the interviews from the MarketingSherpa Media Center at IRCE MarketingSherpa.com/IRCE
  4. 4. MarketingSherpa Ecommerce Benchmark Study The largest, most scientifically reliable study conducted on the state of ecommerce marketing. Get a FREE download at: MarketingSherpa.com/Study
  5. 5. MEDIA CENTER See the full interview at: MarketingSherpa.com/IRCE Carlos Gil, Senior Manager, Digital Marketing. Save-A-Lot “Social media is not advertising, social media is relationship building.”
  6. 6. Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing “Bloggers can position a brand beyond the traditional reach. And in terms of revenue, the type of audience the blogger brings in has a higher lifetime value.” See the full interview at: MarketingSherpa.com/IRCE
  7. 7. MEDIA CENTER “Be where your customer is ... And see where the trends are going.” Udi Nir Chief Technology Officer ModCloth See the full interview at: MarketingSherpa.com/IRCE
  8. 8. “Email marketing is not dead.” See the full interview at: MarketingSherpa.com/IRCE Scott Heimes, Chief Marketing Officer, Digital River
  9. 9. “Don’t think about user- generated content as the work that you want customers to do, but rather, what they want to do and how you can empower people to do it.” See the full interview at: MarketingSherpa.com/IRCE Jimmy Wales Founder & CEO Wikipedia
  10. 10. Pete Prestipino Editor-in-Chief Website Magazine “Track the user and build a rich profile — that will determine the pace [for emails]. It’s different for everyone, so it’s a research project. ” See the full interview at: MarketingSherpa.com/IRCE
  11. 11. MEDIA CENTER Michael Layne & Jen Rademacher Fathead “Simplicity is genius, white space is your friend and get out of the way of your customers.” See the full interview at: MarketingSherpa.com/IRCE
  12. 12. Sean Cook CEO ShopVisible “Marketers need to have a realization that companies are filled with people. You might be selling to an enterprise, but they are filled with people, too.” Ryan West CEO WestMusic See the full interview at: MarketingSherpa.com/IRCE
  13. 13. "When we can join the expertise of Brazilian marketing with American tools, we can have a very good gathering.” See the full interview at: MarketingSherpa.com/IRCE Renato Gonzaga & Priscila Inserra Concierge Brazil
  14. 14. MEDIA CENTER “Today, a lot of ecommerce companies only see that last touch point, and it's really important to understand how those other touch points fit into the customer journey.” Jeff McCollum Founder & President Cake See the full interview at: MarketingSherpa.com/IRCE
  15. 15. MEDIA CENTER “Small businesses get caught up with risk, and I dealt with that by starting small.” Nicole Snow, Founder, Darn Good Yarn See the full interview at: MarketingSherpa.com/IRCE
  16. 16. MEDIA CENTER Rob Garf Vice President, Industry Strategy Demandware See the full interview at: MarketingSherpa.com/IRCE“In a digital world, it allows you to grow across boundaries that you couldn't cross in a brick-and- mortar world.”
  17. 17. See the full interview at: MarketingSherpa.com/IRCE Aime Schwartz Digital Marketing Manager King Arthur Flour Jason Miles Co-founder Liberty Jane Clothing “As content marketers, it's your job to identify the most relevant content for your customers and see what resonates with them, and deliver it.”
  18. 18. “Looking over the horizon, in the emerging markets, like Russia, Brazil, China, there are still a lot people that are not online, or have just come online and are just trying out online shopping.” Don Davis Editor-in-Chief Internet Retailer See the full interview at: MarketingSherpa.com/IRCE
  19. 19. “If you want to have high traffic, you want to have brand awareness, and that was paid search for us.” Victor Yacaman Ecommerce Director Leonisa Timothy Seward Founder & CEO ROI Revolution See the full interview at: MarketingSherpa.com/IRCE
  20. 20. MEDIA CENTER MarketingSherpa Ecommerce Benchmark Study Learn what is being leveraged in today’s marketplace. Get a FREE download at: MarketingSherpa.com/Study
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