Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites
by MarketingSherpa on Jul 09, 2013
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See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization ...
See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization
In this MarketingSherpa (http://www.marketingsherpa.com) webinar you’ll hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi chose to engage in optimization and A/B testing and saw results including a $500,000 profit increase in the first five months.
Take an inside look at how his group was able to make better decisions based on customer behavior.
In this session, you'll learn:
1. How testing served as a transformational change agent for his organization, and helped drive an organic revenue increase of 14%
2. About some of his group’s tests, such as a landing page conversion lift of 220%
3. Advice for marketers to secure budget approval and buy-in from business leaders for A/B testing and optimization
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