×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites

by on Jul 09, 2013

  • 730 views

See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization ...

See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization


In this MarketingSherpa (http://www.marketingsherpa.com) webinar you’ll hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi chose to engage in optimization and A/B testing and saw results including a $500,000 profit increase in the first five months.
Take an inside look at how his group was able to make better decisions based on customer behavior.
In this session, you'll learn:
1. How testing served as a transformational change agent for his organization, and helped drive an organic revenue increase of 14%
2. About some of his group’s tests, such as a landing page conversion lift of 220%
3. Advice for marketers to secure budget approval and buy-in from business leaders for A/B testing and optimization

Statistics

Views

Total Views
730
Views on SlideShare
679
Embed Views
51

Actions

Likes
0
Downloads
33
Comments
0

1 Embed 51

https://twitter.com 51

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites Presentation Transcript