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Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites
 

Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites

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See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization ...

See the video replay here: http://www.marketingsherpa.com/video/webinar/crc-health-landing-page-optimization


In this MarketingSherpa (http://www.marketingsherpa.com) webinar you’ll hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi chose to engage in optimization and A/B testing and saw results including a $500,000 profit increase in the first five months.
Take an inside look at how his group was able to make better decisions based on customer behavior.
In this session, you'll learn:
1. How testing served as a transformational change agent for his organization, and helped drive an organic revenue increase of 14%
2. About some of his group’s tests, such as a landing page conversion lift of 220%
3. Advice for marketers to secure budget approval and buy-in from business leaders for A/B testing and optimization

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  • I deal with the smallest medical device against pain. It is working against pain in the back and in the joins. Is it recommended to create sepataely squeeze pages for every organ? I wish to work mostly via email marketing. – Werner, general manager
  • How to fully market your company's potential. – John, sports marketingHow were you able to convince management on the value of A/B testing... for the first test? What are the most important things to test on the page? – Paula, UX Consultant
  • measurement - what is best metric (CTR, conversions, etc) – Jennifer, senior manager
  • Can you show examples/templates of your highest converting landing pages please – Sean, business development
  • Max form fields vs Minimum – Nikos, marketing managerAny advice on forms the landing page links to (or is included in the landing page) would be great. – Shelley, digital marketing executive
  • Where is the best placement for a lead generation form? – Nick, online marketing coordinatorHow much copy is the correct amount for a b2b landing page? -- Danielle, director of marketingHow much copy do you recommend putting on landing pages? We sell relatively complex enterprise software and struggle with copy length. – Ben, Marketing Programs Manager
  • What is the sweet spot for the number of variables in a successful A/B split?(i.e. Subject line, Content, layout, etc.) – Jodi, Senior Marketing SpecialistI manage a website with about half a million visits per day. How long should my A/B testing go? I could collect data on a split test from 100.000 visitors in a few hours, would it be enough?Thank you and best regards – Marco, marketing managerDo you also do A/B testing on email subject lines and / or content? If so, how long after the test do you send the real email? Is it important to maintain the same time of day / day of week as the test? – Linda, Partner
  • Testing is also used in the nonprofit sector to evaluate different types of outreach. How do you see your advice as it pertains to nonprofits securing new donors and donor retention? – Cheryl, nonprofit consultant
  • Has it been checked across countries? How is the variance across regions? Any gender specific findings observe? .......Regards, Dr S Biswas, professor
  • How did CRC build their system for testing? How'd they choose where to start, and then what to do next and so on? – Aaron, marketing manager
  • What are your suggestions for mobile ad network A/B split testing? – Andy, MPS
  • How to increase conversion rate -- Nasandi
  • Social media buttons on landing pages? Yes or no? – Lori, President,
  • When should Telequalification take over to enrich customer or prospect data? -- Nikos
  • How to tranform the verbal and consensual buy-in from IT and business managers into real action and prioritization? – Renato, marketing manager
  • Total costs? – Dan, Marketing and Sales
  • Any details that would allow duplication of results--ideally the most impactful results. – David, Founder

Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites Landing Page Optimization: Interview with CRC Health on how it transformed decision-making across 140 sites Presentation Transcript