While lead generation presents a greater priority, and converting qualified leads presents a greater challenge, response levels are relatively similar for the priority and challenge of both tactics. This demonstrates their interdependence.
B2B respondents from 2011 Social Marketing Benchmark Study
Cost-per-lead analysis alone doesn’t factor in lead qualityOften, a single opportunity could receive mutlpile offers.
Don’t be afraid to make a change!
Previously, the team considered any name associated with a particular marketing effort a lead. For example, if they attended a trade show and received a list of 1,000 attendees, they considered all 1,000 of those names viable leads.
How to plan your lead generation campaigns for the new year