Creating Customer-centric Messaging for Optimal Lead Generation
by MarketingSherpa on Aug 23, 2012
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Join MarketingSherpa (http://www.marketingsherpa.com) speakers Jen Doyle and Stonie Clark for this free, hour-long webinar, sponsored by Act-On Software, Inc. ...
Join MarketingSherpa (http://www.marketingsherpa.com) speakers Jen Doyle and Stonie Clark for this free, hour-long webinar, sponsored by Act-On Software, Inc.
An introduction to the FUEL methodology for optimal lead generation strategy
How to build the foundation for your lead generation program(s)
How to identify buyer personas and understand the importance of your organization’s value to them
How to develop key strategies to produce content your ideal customers will find valuable
A case study on how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers, and captured five times more blog traffic by combining email, search, social and PR for a content marketing campaign
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