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Case Study Webinar: How an online retailer increased customer lifetime value 416% by using automated emails

by on Oct 25, 2012

  • 687 views

Join Jermaine Griggs, founder of Hear and Play Music, Inc., an online music teaching business, as he sits down with MECLABS’ Director of Editorial Content, Daniel Burstein, to explain how he was ...

Join Jermaine Griggs, founder of Hear and Play Music, Inc., an online music teaching business, as he sits down with MECLABS’ Director of Editorial Content, Daniel Burstein, to explain how he was able to increase the average lifetime value of his customers from $90 to $375.

In this free webinar, sponsored by Eloqua, you’ll learn how Hear and Play Music, Inc.:

Increased customer lifetime value 416% by using automated email to up-sell, cross-sell, and deepen relationships with customers;
Collects customer data and uses it to tailor automated campaigns to each individual’s needs and interests;
Scores leads based on behavior within the site and email newsletters.

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Case Study Webinar: How an online retailer increased customer lifetime value 416% by using automated emails Case Study Webinar: How an online retailer increased customer lifetime value 416% by using automated emails Presentation Transcript