Personalization is about striking delicate balance. Using it as a marketing tool for gaining trust and encouraging further engagement requires strategically adding a human element to email content while still conveying an effective marketing message.
This MarketingSherpa (www.marketingsherpa.com) webinar presentation will show you:
-Creative ways to add a personal touch in copy and subject lines
-How to get just the right amount of information from the consumer
-Why you should extend personalization to the landing page
-Tips on how to quickly personalize a template
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