Social Media: How one company operationalized social for replicated worldwide success
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See the video replay here: http://www.marketingsherpa.com/video/webinar/social-media-worldwide-success-sap ...
See the video replay here: http://www.marketingsherpa.com/video/webinar/social-media-worldwide-success-sap
In this MarketingSherpa (http://www.marketingsherpa.com) webinar, you’ll learn from real-life experiences of Todd Wilms, Head of Social Business Strategy, SAP.
Todd will discuss how he was able to create a social business strategy for all of SAP's 65,000 employees worldwide. This program focuses on how to be successful both on the local/regional level, as well as how to support and grow corporate programs that drive the company toward their strategic goals and initiatives.
In this session, you'll learn:
• How to develop replicable best practices
• The process that SAP made sure was repeated everywhere
• How SAP was able to scale out its social media outreach
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