Boosting Online Sales In A Slower Economy Will Swayne www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”

In A Recent Survey Of 324 Australian Small Business Owners... 77% said the web is moderately to critically important as a sales and marketing channel NOW 98% said the web will be moderately or critically important within TWO YEARS

77% said the web is moderately to critically important as a sales and marketing channel NOW

98% said the web will be moderately or critically important within TWO YEARS

You know online marketing is critical, but how are your results ? 98% say their website is only moderately or minimally effective. 82% don’t track ANY KPIs for their website 83% are appalled by their LOW TRAFFIC volumes 56% have NO search engine rankings

98% say their website is only moderately or minimally effective.

82% don’t track ANY KPIs for their website

83% are appalled by their LOW TRAFFIC volumes

56% have NO search engine rankings

How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies… Pay Per Click Marketing ( Google Adwords ) Opt-In And Follow Up Conversion Optimisation

Pay Per Click Marketing ( Google Adwords )

Opt-In And Follow Up

Conversion Optimisation

Track how visitors are using your website...

Break The Traffic Drought (Before)

Break The Traffic Drought (During)

Break The Traffic Drought (After)

Strategy #1: Pay Per Click Advertising With Google Adwords

Key Results: 70% More Traffic Increased Enquiry Volume By 2 ½ Times Reduced Average Cost Per Enquiry By 40% Generated Leads Of Equal Or Better Quality

70% More Traffic

Increased Enquiry Volume By 2 ½ Times

Reduced Average Cost Per Enquiry By 40%

Generated Leads Of Equal Or Better Quality

Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)

Step #2: TEST Ads

‘ Minor’ Changes Can Create Very Different Results… Changing A Few Characters Yields 27% Higher Response!

Step #3: TRACK Keywords

The Formula: Amplify Success Abandon Failure Rinse & Repeat

The Formula:

Amplify Success

Abandon Failure

Rinse & Repeat

Strategy #2: Opt In Marketing

What Is Opt In Marketing?

Give Away Something Of Use To Your Target Customer

Testing Opt-In Form Effectiveness (Aweber.com)

Version 1

Version 2

Version 3

Version 4

Shorter Copy and New Image Produces 76% More Leads For Exactly The SAME Cost

Strategy #3: Boost Website Conversion

Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com

Conversion Tool #2: Google Website Optimiser

Testing New Sales Copy Produces NET Gains Of 118%

Strategy Review: Use Google Adwords To Drive Targeted Traffic and Track The Results Build An Opt In List Of Prospects Who Are Already Interested In What You Do Don’t Focus Only On Traffic. Improve Conversion To Make The Most Of Your Marketing Dollars

Strategy Review:

Use Google Adwords To Drive Targeted Traffic and Track The Results

Build An Opt In List Of Prospects Who Are Already Interested In What You Do

Don’t Focus Only On Traffic. Improve Conversion To Make The Most Of Your Marketing Dollars

It’s All About Results . “ We’re generating more leads and sales while saving more than 50% off our previous Google Adwords spend.” Julie Goyen Manager ImuPro

It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com

It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House

What Are Your Next Best Steps ? Do nothing Do it yourself Do it in-house Get professional help

Do nothing

Do it yourself

Do it in-house

Get professional help

Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”