Boosting Online Sales In A Slower Economy Will Swayne www.Marketing-Results.com.au “ There’s a recession on, but I’m refus...
In A  Recent Survey  Of 324 Australian Small Business Owners... <ul><li>77% said the web is moderately to  critically impo...
You know online marketing is critical, but how are your  results ?  <ul><li>98% say their website is only moderately or mi...
How You Can  Boost Your Online Sales  By 2 To 21 Times Using Three Core Strategies… <ul><li>Pay Per Click Marketing  ( Goo...
Track  how visitors are using your website...
Break The  Traffic Drought  (Before)
Break The  Traffic Drought  (During)
Break The  Traffic Drought  (After)
Strategy #1: Pay Per Click Advertising With  Google Adwords
 
 
 
Key Results: <ul><li>70% More  Traffic </li></ul><ul><li>Increased  Enquiry Volume  By 2 ½ Times </li></ul><ul><li>Reduced...
Step #1:  Add KEYWORDS (Thousands, Not Dozens) Use  Google Keyword Tool  (FREE) OR HexaTrack.com.au, WordTracker (PAID)
Step #2:  TEST Ads
‘ Minor’ Changes Can Create Very Different Results… Changing A Few Characters Yields 27% Higher Response!
Step #3:  TRACK Keywords
<ul><li>The Formula: </li></ul><ul><li>Amplify Success </li></ul><ul><li>Abandon Failure </li></ul><ul><li>Rinse & Repeat ...
Strategy #2: Opt In Marketing
What Is Opt In Marketing?
Give Away Something Of Use To Your  Target Customer
Testing Opt-In Form Effectiveness (Aweber.com)
Version 1
Version 2
Version 3
Version 4
Shorter Copy and New Image Produces 76% More Leads For Exactly The SAME Cost
Strategy #3: Boost Website Conversion
Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com
 
 
 
Conversion Tool #2: Google Website Optimiser
Testing New Sales Copy Produces NET Gains Of 118%
<ul><li>Strategy Review: </li></ul><ul><li>Use  Google Adwords  To Drive Targeted Traffic and  Track The Results </li></ul...
It’s All About  Results . “ We’re generating  more leads and sales  while  saving more than 50%  off our previous  Google ...
It’s All About  Results . “ Revenue increases of  X,XXX%” Anthony Khoury CustomizedStickers.com
It’s All About  Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House
What Are Your  Next Best Steps ? <ul><li>Do nothing </li></ul><ul><li>Do it yourself </li></ul><ul><li>Do it in-house </li...
Marketing Results  www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate...
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Boosting Online Sales - National Small Business Summit Presentation

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Here are the slides from a presentation I gave at the COSBOA National Small Business Summit in Melbourne in June 2009. It shows real examples of businesses who are thriving in the present economy and some strategies to help you do the same.

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  • Boosting Online Sales - National Small Business Summit Presentation

    1. 1. Boosting Online Sales In A Slower Economy Will Swayne www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”
    2. 2. In A Recent Survey Of 324 Australian Small Business Owners... <ul><li>77% said the web is moderately to critically important as a sales and marketing channel NOW </li></ul><ul><li>98% said the web will be moderately or critically important within TWO YEARS </li></ul>
    3. 3. You know online marketing is critical, but how are your results ? <ul><li>98% say their website is only moderately or minimally effective. </li></ul><ul><li>82% don’t track ANY KPIs for their website </li></ul><ul><li>83% are appalled by their LOW TRAFFIC volumes </li></ul><ul><li>56% have NO search engine rankings </li></ul>
    4. 4. How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies… <ul><li>Pay Per Click Marketing ( Google Adwords ) </li></ul><ul><li>Opt-In And Follow Up </li></ul><ul><li>Conversion Optimisation </li></ul>
    5. 5. Track how visitors are using your website...
    6. 6. Break The Traffic Drought (Before)
    7. 7. Break The Traffic Drought (During)
    8. 8. Break The Traffic Drought (After)
    9. 9. Strategy #1: Pay Per Click Advertising With Google Adwords
    10. 13. Key Results: <ul><li>70% More Traffic </li></ul><ul><li>Increased Enquiry Volume By 2 ½ Times </li></ul><ul><li>Reduced Average Cost Per Enquiry By 40% </li></ul><ul><li>Generated Leads Of Equal Or Better Quality </li></ul>
    11. 14. Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)
    12. 15. Step #2: TEST Ads
    13. 16. ‘ Minor’ Changes Can Create Very Different Results… Changing A Few Characters Yields 27% Higher Response!
    14. 17. Step #3: TRACK Keywords
    15. 18. <ul><li>The Formula: </li></ul><ul><li>Amplify Success </li></ul><ul><li>Abandon Failure </li></ul><ul><li>Rinse & Repeat </li></ul>
    16. 19. Strategy #2: Opt In Marketing
    17. 20. What Is Opt In Marketing?
    18. 21. Give Away Something Of Use To Your Target Customer
    19. 22. Testing Opt-In Form Effectiveness (Aweber.com)
    20. 23. Version 1
    21. 24. Version 2
    22. 25. Version 3
    23. 26. Version 4
    24. 27. Shorter Copy and New Image Produces 76% More Leads For Exactly The SAME Cost
    25. 28. Strategy #3: Boost Website Conversion
    26. 29. Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com
    27. 33. Conversion Tool #2: Google Website Optimiser
    28. 34. Testing New Sales Copy Produces NET Gains Of 118%
    29. 35. <ul><li>Strategy Review: </li></ul><ul><li>Use Google Adwords To Drive Targeted Traffic and Track The Results </li></ul><ul><li>Build An Opt In List Of Prospects Who Are Already Interested In What You Do </li></ul><ul><li>Don’t Focus Only On Traffic. Improve Conversion To Make The Most Of Your Marketing Dollars </li></ul>
    30. 36. It’s All About Results . “ We’re generating more leads and sales while saving more than 50% off our previous Google Adwords spend.” Julie Goyen Manager ImuPro
    31. 37. It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com
    32. 38. It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House
    33. 39. What Are Your Next Best Steps ? <ul><li>Do nothing </li></ul><ul><li>Do it yourself </li></ul><ul><li>Do it in-house </li></ul><ul><li>Get professional help </li></ul>
    34. 40. Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”

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