Boosting Online Sales In A Slower Economy Presentation


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These are the slides of the presentation I delivered at the Greater Western Sydney Business Growth Conference, sponsored by My Business Magazine.

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  • Boosting Online Sales In A Slower Economy Presentation

    1. 1. Boosting Online Sales In A Slower Economy Presented by Will Swayne, Managing Director, “ There’s a recession on, but I’m refusing to participate…”
    2. 2. In A Recent Survey Of 324 Australian Business Owners... <ul><li>77% said their website is moderately or critically important NOW </li></ul><ul><li>98% said their website will be moderately or critically important TWO YEARS from now. </li></ul>
    3. 3. You know online marketing is critical, but how are your results ? <ul><li>98% say their website is only moderately or minimally effective. </li></ul><ul><li>82% don’t track ANY KPIs for their website </li></ul><ul><li>83% are appalled by their LOW TRAFFIC volumes </li></ul><ul><li>56% have NO search engine rankings </li></ul>
    4. 4. What’s Stopping You?
    5. 5. How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies… <ul><li>Pay Per Click Marketing ( Google Adwords ) </li></ul><ul><li>Search Engine Optimisation (Free Website Traffic) </li></ul><ul><li>Conversion Optimisation </li></ul>
    6. 6. Start by tracking how visitors are using your website...
    7. 7. Boosting Website Traffic
    8. 8. Break The Traffic Drought (Before)
    9. 9. Break The Traffic Drought (During)
    10. 10. Break The Traffic Drought (After)
    11. 11. Core Strategy #1: Pay Per Click Advertising With Google Adwords
    12. 14. The Results: <ul><li>Doubled Traffic </li></ul><ul><li>Tripled Conversions </li></ul><ul><li>Reduced Average Cost Per Enquiry By 25% </li></ul><ul><li>Generated Leads Of 50% Higher Quality </li></ul>
    13. 15. Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR, WordTracker (PAID)
    14. 16. Step #2: TEST Ads (Two Ads Per “Adgroup”)
    15. 17. Step #3: TRACK Keywords
    16. 18. Core Strategy #2: Search Engine Optimisation (FREE Traffic)
    17. 22. How To Do SEO: ‘On-Page’ Optimisation
    18. 23. How To Do SEO: ‘Off-Page’ Optimisation = LINKS  FREE Tool
    19. 24. Top 5 Link Building Strategies <ul><li>Reciprocal Links </li></ul><ul><li>Get links from customers, suppliers, partners </li></ul><ul><li>List in MAJOR directories (e.g. , ) </li></ul><ul><li>Publish online Press Releases ( ) </li></ul><ul><li>Article Marketing ( ) </li></ul>
    20. 25. Core Strategy #3: Boost Website Conversion
    21. 26. Conversion Tool #1: Web Traffic “Heatmaps”
    22. 30. Conversion Tool #2: Google Website Optimiser
    23. 31. Testing New Sales Copy Produces NET Gains Of 57.7%
    24. 32. Putting It All Together: Your Online Strategy
    25. 34. It’s All About Results . “ We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend .” Paul Strahl National E-Business Manager Fuji Xerox Australia
    26. 35. It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury
    27. 36. It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House
    28. 37. What’s Stopping You?
    29. 38. What Are Your Next Best Steps ? <ul><li>Do nothing </li></ul><ul><li>Do it yourself </li></ul><ul><li>Do it in-house </li></ul><ul><li>Get professional help </li></ul>
    30. 39. Marketing Results Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”