Boosting Online Sales In A Slower Economy Presentation
 

Boosting Online Sales In A Slower Economy Presentation

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These are the slides of the presentation I delivered at the Greater Western Sydney Business Growth Conference, sponsored by My Business Magazine.

These are the slides of the presentation I delivered at the Greater Western Sydney Business Growth Conference, sponsored by My Business Magazine.

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Boosting Online Sales In A Slower Economy Presentation Boosting Online Sales In A Slower Economy Presentation Presentation Transcript

  • Boosting Online Sales In A Slower Economy Presented by Will Swayne, Managing Director, www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”
  • In A Recent Survey Of 324 Australian Business Owners...
    • 77% said their website is moderately or critically important NOW
    • 98% said their website will be moderately or critically important TWO YEARS from now.
  • You know online marketing is critical, but how are your results ?
    • 98% say their website is only moderately or minimally effective.
    • 82% don’t track ANY KPIs for their website
    • 83% are appalled by their LOW TRAFFIC volumes
    • 56% have NO search engine rankings
  • What’s Stopping You?
  • How You Can Boost Your Online Sales By 2 To 21 Times Using Three Core Strategies…
    • Pay Per Click Marketing ( Google Adwords )
    • Search Engine Optimisation (Free Website Traffic)
    • Conversion Optimisation
  • Start by tracking how visitors are using your website...
  • Boosting Website Traffic
  • Break The Traffic Drought (Before)
  • Break The Traffic Drought (During)
  • Break The Traffic Drought (After)
  • Core Strategy #1: Pay Per Click Advertising With Google Adwords
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  • The Results:
    • Doubled Traffic
    • Tripled Conversions
    • Reduced Average Cost Per Enquiry By 25%
    • Generated Leads Of 50% Higher Quality
  • Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)
  • Step #2: TEST Ads (Two Ads Per “Adgroup”)
  • Step #3: TRACK Keywords
  • Core Strategy #2: Search Engine Optimisation (FREE Traffic)
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  • How To Do SEO: ‘On-Page’ Optimisation
  • How To Do SEO: ‘Off-Page’ Optimisation = LINKS www.LinkDiagnosis.com  FREE Tool
  • Top 5 Link Building Strategies
    • Reciprocal Links
    • Get links from customers, suppliers, partners
    • List in MAJOR directories (e.g. www.dmoz.org , www.botw.com )
    • Publish online Press Releases ( www.prweb.com )
    • Article Marketing ( www.UniqueArticleWizard.com.au )
  • Core Strategy #3: Boost Website Conversion
  • Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com
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  • Conversion Tool #2: Google Website Optimiser
  • Testing New Sales Copy Produces NET Gains Of 57.7%
  • Putting It All Together: Your Online Strategy
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  • It’s All About Results . “ We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend .” Paul Strahl National E-Business Manager Fuji Xerox Australia
  • It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com
  • It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House
  • What’s Stopping You?
  • What Are Your Next Best Steps ?
    • Do nothing
    • Do it yourself
    • Do it in-house
    • Get professional help
  • Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”