Marketing and Creativity-6 marketingPlanNOW
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Marketing and Creativity-6 marketingPlanNOW

  • 928 views
Uploaded on

How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and......

How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and the creative products - what can they be?

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
928
On Slideshare
926
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
32
Comments
0
Likes
0

Embeds 2

http://www.slideshare.net 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Last Creativity chapter 5.1 & Mkng Overcoming Mind Limitations Presentation 6 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com 1 www.marketingPlanNOW Marketing & Creativity
  • 2. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ü 4. Proving Mind limitations ü 2 presentations ◄ 5. Overcoming Mind limitations 2 presentations 2 www.marketingPlanNOW Marketing & Creativity
  • 3. 5. Overcoming Mind limitations The 4Ps of Assessing Creativity Person Place Product Process 3 www.marketingPlanNOW Marketing & Creativity
  • 4. 5. Overcoming Mind limitations The 4Ps of Assessing Creativity Person the creative individual Place within a creative environment Product producing a creative product Process engaged in a creative process. 4 www.marketingPlanNOW Marketing & Creativity
  • 5. 5. Overcoming Mind limitations The 4Ps of Assessing Creativity Person “…the reasonable man adapts, slowly, to all changes in his Place environment. Therefore, all Product progress of consequence depends upon the unreasonable Process man.” - George Bernard Shaw 5 www.marketingPlanNOW Marketing & Creativity
  • 6. 5. Overcoming Mind limitations If 95% of us have not maintained nor have developed their sense of creativity since childhood, brainstorming & brainwriting are not that productive! 6 www.marketingPlanNOW Marketing & Creativity
  • 7. 5. Overcoming Mind limitations “You can not teach a man anything; you can only help him to find it within himself.” Galileo 7 www.marketingPlanNOW Marketing & Creativity
  • 8. 5. Overcoming Mind limitations work according to PRIORITIES & distinguish between urgent & important 8 www.marketingPlanNOW Marketing & Creativity
  • 9. 5. Overcoming Mind limitations apply a ME FIRST approach rather than a ME TOO approach 9 www.marketingPlanNOW Marketing & Creativity
  • 10. 5. Overcoming Mind limitations 5.1. The Creative Individual Person Employees invo Place Customers lve Distributors them Product R&D Process Consultants 10 www.marketingPlanNOW Marketing & Creativity
  • 11. 5. Overcoming Mind limitations in a 5.1. The Creative Individual group (Hedlund, 1986) 11 www.marketingPlanNOW Marketing & Creativity
  • 12. The Creative Individual 6. Overcoming Mind limitations 12 www.marketingPlanNOW Marketing & Creativity
  • 13. 5. Overcoming Mind limitations 5.1. The Creative Individual Person Proactive… Place Product Process 13 www.marketingPlanNOW Marketing & Creativity
  • 14. 5. Overcoming Mind limitations 5.1. The Creative Individual Person Associative Place Product Process 14 www.marketingPlanNOW Marketing & Creativity
  • 15. 5. Overcoming Mind limitations 5.1. The Creative Individual Associative 15 www.marketingPlanNOW Marketing & Creativity
  • 16. 5. Overcoming Mind limitations 5.1. The Creative Individual Associative 16 www.marketingPlanNOW Marketing & Creativity
  • 17. 5. Overcoming Mind limitations 5.1. The Creative Individual Associative 17 www.marketingPlanNOW Marketing & Creativity
  • 18. 5. Overcoming Mind limitations 5.1. The Creative Individual Associative 18 NE WS www.marketingPlanNOW Marketing & Creativity
  • 19. 5. Overcoming Mind limitations 5.1. The Creative Individual Person Proactive, seek to Place meet new people, open to new ideas. Product Rely on intuition. Process Is optimistic & . . . 19 www.marketingPlanNOW Marketing & Creativity
  • 20. 5. Overcoming Mind limitations What four words are written here below? MARKETING is NOWHERE! 20 www.marketingPlanNOW Marketing & Creativity
  • 21. 5. Overcoming Mind limitations What is written here below? Marketing is Now Here J MARKETING is NOWHERE! 21 www.marketingPlanNOW Marketing & Creativity
  • 22. 5. Overcoming Mind limitations What is written here below? Marketing is No Where L MARKETING is NOWHERE! 22 www.marketingPlanNOW Marketing & Creativity
  • 23. 5. Overcoming Mind limitations 5.1. The Creative Individual Person …has a Place sense of humor… Product Process 23 www.marketingPlanNOW Marketing & Creativity
  • 24. 5. Overcoming Mind limitations 5.1. The Creative Individual Person …has a Place sense of humor… Product Process 24 www.marketingPlanNOW Marketing & Creativity
  • 25. 5. Overcoming Mind limitations 5.2. The Creative Environment Person Place Product Process 25 www.marketingPlanNOW Marketing & Creativity
  • 26. 6. Overcoming Mind limitations 26 www.marketingPlanNOW Marketing & Creativity
  • 27. 27 www.marketingPlanNOW Marketing & Creativity
  • 28. The Creative Place?! 28 www.marketingPlanNOW Marketing & Creativity
  • 29. Last one… 29 www.marketingPlanNOW Marketing & Creativity
  • 30. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person What is a Idea…? Place creative Product product, Process service or idea? 30 www.marketingPlanNOW Marketing & Creativity
  • 31. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process t r y www.wowwee.com 31 www.marketingPlanNOW Marketing & Creativity
  • 32. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process 32 www.marketingPlanNOW Marketing & Creativity
  • 33. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process 33 www.marketingPlanNOW Marketing & Creativity
  • 34. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process 34 www.marketingPlanNOW Marketing & Creativity
  • 35. 5. Overcoming Mind limitations 35 www.marketingPlanNOW Marketing & Creativity
  • 36. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process 36 www.marketingPlanNOW Marketing & Creativity
  • 37. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Place Product Process 37 www.marketingPlanNOW Marketing & Creativity
  • 38. 5. Overcoming Mind limitations 5.3. The Creative Product…? Service…? Person Idea…? Place Product Process 38 www.marketingPlanNOW Marketing & Creativity
  • 39. 5 Chapter ued … tin 2 B con Marketing & Cre8iVT