Marketing and Creativity-3 marketingPlanNOW

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Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.

Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.

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  • 1. Creativity & Mkng Human Brain, Introduction Presentation 3 out of 7 Danny Abramovich Marketing Plan Specialist www.marketingPlanNOW.com 1 www.marketingPlanNOW.com Creativity & Marketing
  • 2. Creativity & Mkng What do the letters in black represent? A strong correlation between (the words): Creativity & Marketing 2 www.marketingPlanNOW.com Creativity & Marketing
  • 3. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ◄ 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 3 www.marketingPlanNOW.com Creativity & Marketing
  • 4. 3. Human Brain, introduction Intr oduc tion 1 4 www.marketingPlanNOW.com Creativity & Marketing
  • 5. 3. Human Brain, introduction Intr oduc tion 2 5 www.marketingPlanNOW.com Creativity & Marketing
  • 6. 3. Human Brain, introduction Intr oduc tion 3 6 www.marketingPlanNOW.com Creativity & Marketing
  • 7. 3. Human Brain, introduction Great minds discuss ideas; Average minds discuss events; Small minds discuss People. 7 www.marketingPlanNOW.com Creativity & Marketing
  • 8. 3. Human Brain, introduction 1400 gr Humpback whale 1.5 gr 7800 gr 30 gr you can see this image in motion 580 gr Creativity8-annex a ppt file Within the first three years of our life, three-quarters 8 of our brain is being completed! www.marketingPlanNOW.com Creativity & Marketing
  • 9. 3. Human Brain, introduction 9 www.marketingPlanNOW.com Creativity & Marketing
  • 10. 3. Human Brain, introduction 10 www.marketingPlanNOW.com Creativity & Marketing
  • 11. 3. Human Brain, introduction The brain is still a mystery: 1400 grams, soft, pink-gray, covered by a firm skin, lies in a backbone liquid, enveloped by a rough bone. 11 www.marketingPlanNOW.com Creativity & Marketing
  • 12. 3. Human Brain, introduction The brain is the last and grandest biological frontier, the most complex thing we have yet to discover in our universe. James Watson, 1992, Discovering the Brain 12 www.marketingPlanNOW.com Creativity & Marketing
  • 13. 3. Human Brain, introduction Though the brain may represent less than 2% of your body weight, it uses 25% of the oxygen you breathe and 70% of your glucose supply. 13 www.marketingPlanNOW.com Creativity & Marketing
  • 14. 3. Human Brain, introduction Ÿ Brain Ÿ Cerebrum Ÿ Gray matter Ÿ Frontal lobe Ÿ Creative thinking 14 www.marketingPlanNOW.com Creativity & Marketing
  • 15. Whole Brain Thinking 15 www.marketingPlanNOW.com Creativity & Marketing
  • 16. 3. Human Brain: the Cerebrum Ÿ Largest brain structure. Ÿ Divided into two hemispheres. Ÿ In charge of most sensory, motor & cognitive processes. Ÿ Surrounded by “Gray Matter”, a collection of several thin layers of cells. 16 www.marketingPlanNOW.com Creativity & Marketing
  • 17. 3. Human Brain, introduction Human Information Processing - HIPS 17 www.marketingPlanNOW.com Creativity & Marketing
  • 18. 3. Human Brain, “Hemispheres” 18 www.marketingPlanNOW.com Creativity & Marketing
  • 19. 3. Human Brain, “Hemispheres” 19 www.marketingPlanNOW.com Creativity & Marketing
  • 20. 3. Human Brain, “Hemispheres” 20 www.marketingPlanNOW.com Creativity & Marketing
  • 21. 3. Human Brain, two hemispheres Brain-lateralization Dominance Classification by Springer & Deutsch, 1993 Left Brain Right Brain Thinking Thinking Analytic, Serial, Global Logical & perception, Objective… Subjective… 21 www.marketingPlanNOW.com Creativity & Marketing
  • 22. 3. Human Brain, two hemispheres Problem-solving Techniques Classification by Huitt, 1992 Critical Thinking Creative Thinking Linear, serial, Holistic, parallel, more rational, more emotional, analytical & more intuitive, creative goal-oriented. & more visual. 22 www.marketingPlanNOW.com Creativity & Marketing
  • 23. 3. Human Brain, two hemispheres 23 www.marketingPlanNOW.com Creativity & Marketing
  • 24. 3. Human Brain Test the quality of your right hemisphere. Can you identify the head of a man among those coffee beans? 24 www.marketingPlanNOW.com Creativity & Marketing
  • 25. 3. Human Brain, two hemispheres 25 www.marketingPlanNOW.com Creativity & Marketing
  • 26. 3. Human Brain 3 seconds: Extremely developed! 1 minute: Rather normal! 26 www.marketingPlanNOW.com Creativity & Marketing
  • 27. If you see this lady turning in clockwise you are using your right brain. If you see it the other way, you are using left brain. Some people do see both ways, but most people see it only one way. If you try to see it the other way and if you do see, your IQ is above 160 which is almost a genius. Then see if you can make her go one way and then the other by shifting the brain's current. BOTH DIRECTIONS CAN BE SEEN This was proved at Yale University , over a 5-year study on the human brain and it's functions. Only 14% of the US population can see her move both ways. you can see this image in motion 27 www.marketingPlanNOW.com Creativity8-annex a & Marketing Creativity ppt file
  • 28. 3. Human Brain: the Cerebrum Ÿ Largest brain structure. Ÿ Divided into two hemispheres. Ÿ In charge of most sensory, motor & cognitive processes. Ÿ Surrounded by “Gray Matter”, a collection of several thin layers of cells. 28 www.marketingPlanNOW.com Creativity & Marketing
  • 29. 3. Human Brain: “Gray Matter” Gray matter ò Frontal lobe ò Creative thinking 29 www.marketingPlanNOW.com Creativity & Marketing
  • 30. 3. Human Brain: “Gray Matter” Gray matter ò Frontal lobe ò Creative thinking 30 www.marketingPlanNOW.com Creativity & Marketing
  • 31. 3. Human Brain, Summary Head Brain Cerebrum Gray matter Frontal lobe Creative thinking 31 www.marketingPlanNOW.com Creativity & Marketing
  • 32. 3. Human Brain, Summary The Secret Life of the Brain 32 www.marketingPlanNOW.com Creativity & Marketing
  • 33. Presentation Structure 1. Welcome to Creativity test ü 2. Creativity - Vocab & theory ü 3. Human Brain, introduction ü 4. Proving Mind limitations 2 presentations 5. Overcoming Mind limitations 2 presentations 33 www.marketingPlanNOW.com Creativity & Marketing
  • 34. End of chapter Creativity & Mkng Human Brain, Introduction Presentation 3 out of 7 is over! Last slide Danny Abramovich Marketing Plan Specialist 34 www.marketingPlanNOW.com Creativity & Marketing
  • 35. 4 Chapter Marketing & Cre8iVT