Free marketing plan sample of a golf club: incoming tourism - businessmen, by www.marketingPlanNOW.com

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Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a golf club to promote itself to incoming tourism, businessmen.

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Free marketing plan sample of a golf club: incoming tourism - businessmen, by www.marketingPlanNOW.com

  1. 2. The names of the marketing plan owners is omitted Marketing Plan Sample
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  4. 6. <ul><li>Political </li></ul><ul><ul><li>Property legislation hinders the enlargement of the golf course </li></ul></ul><ul><ul><li>Israel’s instable security situation endangers incoming tourism </li></ul></ul><ul><li>Economical </li></ul><ul><ul><li>Strong economic growth could increase the segment </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>Increasing interest in golf in the target countries, Germany and the UK, could increase the segment </li></ul></ul>
  5. 7. 1/10 8/10 2/10 9/10 5 - Medium Competition
  6. 8. Interviewee details
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  8. 10. Product/Service Physical Environment People Integrated Marketing Communication FUTURE Product/Service People Integrated Marketing Communication CURRENT
  9. 11. <ul><li>Strengths </li></ul><ul><li>Location (USP) </li></ul><ul><li>Positioning – homey atmosphere (ESP) </li></ul><ul><li>Weaknesses </li></ul><ul><li>Size constraints of the club house and its facilities </li></ul><ul><li>The course does not meet international standards ( 9 holes) </li></ul><ul><li>Threats </li></ul><ul><li>New competition entering in the near future </li></ul><ul><li>Loosing customers to the renovated Caesarea course </li></ul><ul><li>Security situation in Israel </li></ul><ul><li>Opportunities </li></ul><ul><li>Maintain “locked” customers who can’t play in Caesarea currently </li></ul><ul><li>Israeli Hotel Association has started to promote Golf </li></ul>
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  11. 14. Financial Details The sum is omitted The sum is omitted
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  17. 22. Annexes
  18. 23. Back
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  26. 31. Back Strength Weakness Opportunities Proximity to business centers makes it easier to attract business people to Gaash The shorter (9 holes) course may fit the limited time frame of businessmen. Threats The central location and the costs attached to it, might force Gaash to charge prices which are not competitive anymore. Offering less services for more (higher prices). The conditions of the golf course could discourage customers from becoming “returnees”

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