Free marketing plan sample of a disposable phone, Bic Phone - Orange France, by www.marketingPlanNOW.com

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Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France

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Free marketing plan sample of a disposable phone, Bic Phone - Orange France, by www.marketingPlanNOW.com

  1. 1. 1
  2. 2. MARKETING PLAN SAMPLE 2010 2
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  4. 4. ž France Telecom since January 1991ž Director: Didier Lombardž In 2000, Orange becomes the key brand of France Telecomž Internationally, the brand is associated with: - Mobile phones & phones - Internet - Televisionsž Store of Nancy: - Total Surface: 364m² of which 282m² is the sales floor (77%). - 2nd shop of France, behind that of Paris Champs-Elysées. - Customer visits: between 3 500 and 4 000 per week with peak of 7 500 towards year-end. - 25 employees - Manager: Marie Thiel 4
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  10. 10. Internet Cell phone 10
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  12. 12. ž Private (not professional) - with rather lower income - who rarely use cell phone - who are using “Mobicarte” - who are still using phone cards - Generally teenagers or senior persons 12
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  15. 15. Quality Price 15
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  17. 17. ž Collaboration with Bicž Orange will keep its activities - Phone - Live Box & TV - Contract 17
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  19. 19. What Who When CommentsPromotion of the product Marketing July-August 2010 To attract touristsduring the summer (in the managerstreet, billboards, mailing totravel agencies)Reducing the price (49€ - Sales 01/09/2010 To attract people>39€) before the start of manager Wednesday with lower incomesthe school yearPromotion on TV before Marketing December 2010 To attract teenagersChristmas Manager 19
  20. 20. Budget: 40% of 945,5 K€ (sales forecast) = 378K€ Ressources Usages Direct Marketing 113K € (30%)Self 302K € (80%) Indirect Marketing 94K € (25%)Short-term loan Public Relations 76K € (20%) 38K € (10%) Advertising 38K € (10%)Collaboration with Marketing research 19 K € (5%) 38K € (10%)Bic Non-alocated funds 38K € (10%) 378K € (100%) 378K € (100%) 20
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