Measurable Marketing - Does Your Marketing Get Results?

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker
(1838 - 1922)
US department store merchant

If you can’t measure your marketing activity, how do you know if it’s working ?

Its never been easier to tell…
Online technology enables tracking and it’s usually free
There are also easy techniques to measure results off-line

Use a unique reference number
4. Send a printed mail-shot and track it

Measurable results
Valuable market intelligence
Feedback
7. Telemarketing

10. Editorial Offline you can track press cuttings, Online you can use Google Alerts You can also equate the column inches to equivalent advertising cost.

Marketing Picture provides online and offline marketing expertise to small and medium sized businesses
We like to measure what we do so that you know your marketing works
Can we help you?

Marketing Management
Marketing Strategy
Internet Marketing
Email Marketing
Marketing Training
Tel: 01778 338184
Email: info@marketingpicture.co.uk
There’s never been a better time to make sure that every penny you spend on marketing works for you.

Measurable Marketing - Does Your Marketing Get Results?

by Marketing Picture on Oct 23, 2009

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Measurable Marketing - Does Your Marketing Get Results? — Presentation Transcript