"Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838 - 1922) US department store merchant

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

John Wanamaker

(1838 - 1922)

US department store merchant

If you can’t measure your marketing activity, how do you know if it’s working ?

Its never been easier to tell… Online technology enables tracking and it’s usually free There are also easy techniques to measure results off-line

Online technology enables tracking and it’s usually free

There are also easy techniques to measure results off-line

Use a unique reference number 4. Send a printed mail-shot and track it

Use a unique reference number

Measurable results Valuable market intelligence Feedback 7. Telemarketing

Measurable results

Valuable market intelligence

Feedback

10. Editorial Offline you can track press cuttings, Online you can use Google Alerts You can also equate the column inches to equivalent advertising cost.

Marketing Picture provides online and offline marketing expertise to small and medium sized businesses We like to measure what we do so that you know your marketing works Can we help you?

Marketing Picture provides online and offline marketing expertise to small and medium sized businesses

We like to measure what we do so that you know your marketing works

Marketing Management Marketing Strategy Internet Marketing Email Marketing Marketing Training Tel: 01778 338184 Email: info@marketingpicture.co.uk There’s never been a better time to make sure that every penny you spend on marketing works for you.

Marketing Management

Marketing Strategy

Internet Marketing

Email Marketing

Marketing Training

Tel: 01778 338184

Email: info@marketingpicture.co.uk