<ul><li>&quot;Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  </li></ul><ul><li...
If you can’t measure your marketing activity,  how do you know if it’s working ?
Its never been easier to tell… <ul><li>Online technology enables tracking and it’s usually free </li></ul><ul><li>There ar...
 
 
 
 
 
<ul><li>Use a unique reference number </li></ul>4. Send a printed mail-shot and  track it
 
 
 
<ul><li>Measurable results  </li></ul><ul><li>Valuable market intelligence </li></ul><ul><li>Feedback </li></ul>7. Telemar...
 
 
10. Editorial Offline  you can track press cuttings,  Online  you can use Google Alerts You can also equate the column inc...
<ul><li>Marketing Picture provides online and offline marketing expertise to small and medium sized businesses </li></ul><...
<ul><li>Marketing Management </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Internet Marketing </li></ul><ul><li>E...
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Measurable Marketing - Does Your Marketing Get Results?

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Does your marketing get results? How do you know if you can't measure it? A ten minute presentation highlighting easy ways to track your marketing activity. Find out what works and what doesn't!

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Measurable Marketing - Does Your Marketing Get Results?

  1. 2. <ul><li>&quot;Half the money I spend on advertising is wasted; the trouble is I don't know which half.” </li></ul><ul><li>John Wanamaker </li></ul><ul><li>(1838 - 1922) </li></ul><ul><li>US department store merchant </li></ul>
  2. 3. If you can’t measure your marketing activity, how do you know if it’s working ?
  3. 4. Its never been easier to tell… <ul><li>Online technology enables tracking and it’s usually free </li></ul><ul><li>There are also easy techniques to measure results off-line </li></ul>
  4. 10. <ul><li>Use a unique reference number </li></ul>4. Send a printed mail-shot and track it
  5. 14. <ul><li>Measurable results </li></ul><ul><li>Valuable market intelligence </li></ul><ul><li>Feedback </li></ul>7. Telemarketing
  6. 17. 10. Editorial Offline you can track press cuttings, Online you can use Google Alerts You can also equate the column inches to equivalent advertising cost.
  7. 18. <ul><li>Marketing Picture provides online and offline marketing expertise to small and medium sized businesses </li></ul><ul><li>We like to measure what we do so that you know your marketing works </li></ul>Can we help you?
  8. 19. <ul><li>Marketing Management </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Internet Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Marketing Training </li></ul><ul><li>Tel: 01778 338184 </li></ul><ul><li>Email: info@marketingpicture.co.uk </li></ul>There’s never been a better time to make sure that every penny you spend on marketing works for you.

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