Facebook Ads Presentation 090514

Conversations in the social graphWord-of-Mouth Marketing UniversityChris PanMay 14, 2009

Facebook Mission:
Give people the power to share and make the world more open and connected.

Go where the audience is – unique visitors
www.compete.com
Source: US traffic from compete.com

Go where the audience is often – visits
www.compete.com
Source: US traffic from compete.com

Who’s on Facebook?
http://www.facebook.com/ads/create/
Example: active FB users near NYC who like Basketball = 81,000
Active users = logged in past 30 days
World = 200 million +
US = 60 million +
50% of active users return everyday
Logged on today:
World = 100 million +
US = 30 million +
Footer of each Page:

Buzz-worthy topic – The Great Debate
Buzz-worth topic
Ideal timing
Ask for participation
Relevant exclusive content
www.facebook.com/vitaminwater

Promoting on Facebook – easy for audience to participate – right from their homepage
See the ads live on your own homepage:
http://www.facebook.com/home.php?demo_ad=6002293186322&h=2fa37a64af
http://www.facebook.com/home.php?demo_ad=6002261159755&h=f7d5f48713

Promoting with other media to get more fans (e.g., TV Commercial and print)

Get scale by using FB Pages + FB Ads
Pages =
“Convenience Store:
Hundreds of thousands
Ads =
“Delivery Service”
Tens of millions
Microsite =
“The Farm”
Tens of thousands

vitaminwater integration with Kobe’s Page
www.facebook.com/Kobe

Listen and tell a story
www.facebook.com/PapaJohns

Special fan offers
www.facebook.com/PapaJohns

Drive traffic to NBA’s official website and store
www.facebook.com/NBA

Feature NBA’s Sponsors: Sprite and HP
www.facebook.com/NBA

Convenience = More Engagement vs. Deeper EngagementWall posts get more engagement.
16,000 responses in the Wall post (from user’s homepage)