TIM REDGATE - REDBERRY

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Tim Redgate - Co-Founder, Redberry Digital
'Three Men and a Baby' Digital Agencies Pitch

Marketing Movies Online Conference
13th June 2012

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  • About Redberry£250k budget
  • recap of filmWe’re not focusing on last one…
  • primary market - women 25+, mumssecondary market – couples – engage with men but woman instigates
  • Teaser siteearly engagementtrailer breakintroduce social handles – maintain and support!
  • also early, intro competition via targeted outreach20% budget early'human' elementfacebook tie-in with bump photos etc
  • Begin seeding viral content'man's guide to baby care'outtake videos and made for web
  • Step-up activity several weeks outmobile app/mobile web appchallenge your partner/bf/matesimpromptu messages and tasks
  • Facebook gameChallenge partner/friendsbattle of the sexes / north v south etc via FB data
  • Additional website features addedGames and features placed w/ 3rd party promo sites / relevant media
  • Advertising push 2 weeks priorTargeted campaignsDisplay ads on main entertainment networks and relevant mediaMajority of budget
  • Production / Media spend
  • TIM REDGATE - REDBERRY

    1. 1. THREE MEN AND A BABY (1987)A creative pitch by Redberry Digital LtdTim Redgate
    2. 2. BACHELORS BABIES& CLASS-A DRUGS…
    3. 3. TARGET MARKETTarget Market
    4. 4. DUE-DATE SWEEPSTAKE
    5. 5. YOUTUBE CHANNEL
    6. 6. MOBILE EXPERIENCE
    7. 7. 20/8020/20/60
    8. 8. www.redberrydigital.com @redberrydigital

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