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The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results

by on Sep 13, 2011

  • 3,463 views

This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities. ...

This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.

The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.

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The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results Document Transcript