Social media for entrepreneursPresentation Transcript
Presents:Social Media for EntrepreneursGrow Your Business with Social Media Saturday February 2nd, 2013 National University Spectrum Business Park Campus If tweeting about the event My Twitter handle is: @MyMelodie Hashtag: #SMENU
About Melodie TaoProfessional:• My company: Marketing Melodie Marketing Consultant, Speaker & Educator Services: Consulting, Speaking, Seminars Instructor at National University- Interactive Strategies and Interactive Campaigns.Background:• Traditional Media: Radio, outdoor advertising, events,promotions• Online/Digital agency experience (SEO, PPC)• Featured Marketing & Social Media Speaker at National &International conferences/eventsExpertise:• Marketing with an emphasis on digital technology, social media• Community Building• Brand Development If tweeting about the event MyLocation: Twitter handle is: @MyMelodieSan Diego, CA Hashtag: #SMENU
Today’s First Topic Personal Branding on Social MediaGoal: Learn how to optimize your personal brand online so it’s cohesivewith your business brand.Questions:• What to you hear in the topic?• Why is it so important to have your personal brand be cohesive with your company brand?• How many people have Googled themselves?
Important TermsWhat do I mean when I say…Social Media: Web and mobile technologies to turn communication into aninteractive dialogue. Creates a 2 way conversation between the business andconsumer and allows consumers to create user generated content bycontributing.Brand: Name, term, design, symbol, or other feature that identifies onesellers good or service as distinct from those of other sellers..Personal Brand: The process where people and their careers are marked asbrands. The personal branding concept suggests that success comes from selfpromotion. Branding began as a way to tell one persons cattle from another by a hot iron stamp
LinkedIn• Ensure your personal profile is linked back to your company’s LinkedIn profile.• Contact Information: Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company Website”.• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients.• Add multimedia: Photos, Videos, Presentations.
Update Your Personal Profile• Facebook is more personal but there are many opportunities to optimize your profile for your professional brand.• When logged on to your personal Facebook profile you can create and run a business page.• Check your privacy settings to ensure you’re only providing public information you intend to.• Check your privacy settings on each photo album.• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.
Personal Profile vs Business Page Personal Profile: • If connecting with prospective clients on Facebook include your company and a brief description so clients associate you with the company’s brand. • Link personal page to your business page. Business Page: • Timeline photo that is consistent with your brand. • Company information. • Link back to your website. • Links to your other social networks. • Option to link your business page back to your personal profile.
DO NOT use a personal profile as a business pageCorrect business page: https://www.facebook.com/thepbrealityshow
Business Page Example
Business Page Example
Guidelines for Business Page Timeline PhotoTimeline photo must not include any of the following:• Price or purchase information, such as "40% off," "Download it at our website," or "Free Sunglasses."• Contact information, such as website, email, mailing address or other information intended for your Pages About section• References to user interface elements, such as Like, Share, or other Facebook site features.• Calls to action, such as "Get it now" or "Tell your friends."
What is Twitter?Twitter is a social networking tool usedfor microblogging. It enables its users tosend and read text-based messages of upto 140 characters, known as “Tweets".
• Brand your background.• Brand your Twitter bio.• Brand your Twitter header photo.• Provide value to your followers by posting useful information related to your company.• Post educational tips related to your company.• Retweet and reply to others so you’re actively engaging in conversation.• Live Tweets Post tweets and photos during events.• Job openings
Blogs• Search Engine Optimization (SEO)• Fresh new content.• Humanizes your brand.• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company.• Opportunity to post insightful resources that may be useful to prospective clients.• Opportunity to add a personal element to your posts in addition to information that can’t be found on the company website.
Sample Blog Topics for business • Educational tips related to your industry: How tos, Dos and Don’ts, etc • Resources for others who want to learn about your occupation • Company history • Feature staff members • Feature partners • Community Events • Posts about your own promotions • Public Relations features
Thank You email@example.com http://www.marketingmelodie.com Twitter.com/MyMelodie Linkedin.com/in/MarketingMelodie Facebook.com/MarketingMelodie Slideshare.net/MarketingMelodie Google+: http://gplus.to/MarketingMelodieInstagram: http://instagram.com/marketingmelodie If tweeting about the event My Twitter handle is: @MyMelodie Hashtag: SMENU
Today’s Second Topic How to Integrate Social Media Into Your MarketingIntention: You will learn how to leverage the power of your other marketingtools by understanding how to effectively integrate social mediaHere’s why we have this intention: Social Media needs to be cohesive withthe rest of your marketing campaigns. It’s something that enhances yourmarketing strategy, but should not take the place of other marketingchannels.How to Integrate Social Media into:• Other Forms of Digital Marketing• In Person Events• Traditional Media
Important TermsWhat do I mean when I say…Marketing Campaigns: A specific, defined series of activities used in marketingor using new marketing channels and methods. (SEO, Email, Social Media)Marketing Strategy: A foundation for executing your marketing campaigns.This process allows an organization to concentrate its resources on thegreatest opportunities to increase sales and achieve a sustainable competitiveadvantage. Important to have a strategy before jumping into social media.
Incorporating Social Media intoother forms of Digital Marketing
Digital Marketing: SEOWhat is SEO?SEO: Search Engine Optimization is the process of improving the visibility ofa website or webpage in a search engine by the "natural" or un-paid(organic) search results• SEO goes hand in hand with Social Media.• Search engines pick up “real time” information and results that are created through Social Media.• Blog posts create fresh, new content for your website on a regular basis which is picked up on by search engines .• Strategically utilize keywords in your Social Media updates.• Link keywords in your blog posts.
Digital Marketing: SEOExample of linking keywords in a blog post from NewCondosOnline.com
Digital Marketing: Email2 Types of Email Marketing, 2 Opportunities to integrateSocial Media• Personal Emails sent out from your Business Account- Emails you are sending out directly to another recipient• Email Marketing Campaigns- Emails you send out with a specific message to consumers. Usually sent out to many people at once on your email list.
Digital Marketing: EmailPersonal Emails• Integrate Social Media into your personal emails by including a link in your signature
Digital Marketing: EmailEmail Marketing Campaigns• Include clear call to actions in your email marketing campaigns• Include clear links/Social Sharing buttons to your social media networks Social Sharing Buttons
What is Instagram?• Photo sharing social network• Mobile based application. To sign up you must download Instagram on your smart phone• Enables users to take a photo, apply a digital filter and then share it with other Instagram users they are connected on the social network.• Confines photos to a square shape, similar to Polaroid images.
Instagram Tips• Best to use the same username for Instagram that you have on Twitter. Easier for people to find you.• You can utilize a few hashtags for each image to optimize exposure. You can comment with hashtags.• Take photos related to your brand that give people a glimpse of what you’re doing real time.
Instagram Hashtag Examples
Incorporating Social Media into In Person Events
In Person Networking Events• Include links to your social networks on your business cards.• Connect with your new contacts on LinkedIn immediately after the event and mention where you met them.
Conferences• Do research on who’s going to be attending beforehand and reach out to people on Social Media that you’d like to meet.• RSVP that you’re going to be at the event on Facebook and LinkedIn and share with your connections.• Find the official hashtag for the event/conference you’re going to. Tweet that you’ll be there with event Hashtag and include the Hashtag in all tweets relating to that conference.• Hashtag- Allows you to track specific events and topics. At conferences, it’s a great way to find out and connect with others who are already there.• Connect with your new contacts on LinkedIn immediately after the conference and mention where you met them.
Incorporating Social Media into Traditional Media
Traditional Media- PrintMany types of print marketing are still relevant today: Brochures, flyers,Magazine/Newspaper ads• Include Social Media icons and write out your URL names for each icon next to the icon so readers can easily connect with you online.• QR Codes.• Make print material available virtually online. Include the URL next to the icon
Traditional- Radio• Stop repeating the phone number over and over again at the end of a Radio Ad. People are not going to remember the number or call you right away. Instead, repeat your website.• In addition to your website, mention to find you on Facebook and Twitter. Say the URLs. People are much more likely to remember this than a random phone number. TV/Videos• Include a visible URL of your website.• Include a visible URL or your Social Media URLs.
Public RelationsWhat is Public Relations (PR)?Public Relations: The practice of managing the communication betweenan organization and the public to gain exposure of news to target-audiences.Public Relations Activities: Messaging, Press releases, Speakerships, MediaRelations including trade, local, national and online publications.• Social Media Press Releases- When creating a press release, your social media version should be customized for the web. Social Media press releases have sharing features, a specific tweet that readers can post, links within the press release etc. PitchEngine is a useful site• Teaser Posts: Create excitement about your upcoming PR appearance. Whether it’s a mention in a magazine, a radio interview or television appearance, let your community know exactly when and where they can see your company in the media! Post anticipating tweets and Facebook updates a few days out.• Blog post follow up: After your PR appearance, draft up a quick blog post with information about your feature. If it’s a TV clip, see if you can obtain a file of the clip to host on your own YouTube and embed in your blog post. If it’s a radio appearance, get an audio of your airtime. If it’s an article, link to the online version of the article.
Thank You firstname.lastname@example.org http://www.marketingmelodie.com Twitter.com/MyMelodie Linkedin.com/in/MarketingMelodie Facebook.com/MarketingMelodie Slideshare.net/MarketingMelodie Google+: http://gplus.to/MarketingMelodieInstagram: http://instagram.com/marketingmelodie If tweeting about the event My Twitter handle is: @MyMelodie Hashtag: #SMENU