Social media continues to create new opportunities for businesses to grow.
While many companies are taking advantage of these innovative online tools, there are still many things to learn before
diving into social media. In the emerging social media environment, it’s important to understand best practices on how to communicate professionally and authentically with relevant information, timely updates and compelling content. In this session, you will learn how to develop a social media strategy that engages your customers while encouraging community participation and user generated content. You'll walk away with an understanding of how to build strong communities on social media that are consistent with your overall marketing strategy and lead to long term growth and success for your business.