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Digital Media Now for Yogis- Personal Branding on Social Media
 

Digital Media Now for Yogis- Personal Branding on Social Media

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The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness ...

The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The first sessions focuses on Personal Branding on Social Media.

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  • Remake prettier with yoga images
  • How many have a personal page?How many have a business page?
  • How many have a personal page?How many have a business page?
  • How many have a personal page?How many have a business page?
  • How many have a personal page?How many have a business page?
  • What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
  • What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
  • What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
  • What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
  • Why is it important to have a blog?What should be you be blogging about?

Digital Media Now for Yogis- Personal Branding on Social Media Digital Media Now for Yogis- Personal Branding on Social Media Presentation Transcript

  • Presents: Personal Branding on Social Media Presented by: Melodie TaoTWITTER @MyMelodieEvent Hashtag: #DMNYogi
  • About Melodie TaoProfessional:• Company- Marketing Melodie• My Role- Marketing Consultant, International Public Speaker, Educator• Services- Consulting, Speaking, Seminars, Workshops• Professor- National University (Classes- Interactive Strategies, Interactive Campaigns), Platt College San Diego (Classes- Marketing and Communication)Background:• Traditional Media Experience- Radio, outdoor advertising, event production, promotions• Online/Digital agency experience- SEO, PPC, Affiliate Marketing, Social Media, Project ManagementExpertise:• Marketing with an emphasis on digital technology and social media• Community Building, Brand DevelopmentYoga:• Certified Yoga Instructor• Teaching Styles- Vinyasa, Hatha• Experience- Instructor at YMCA La Jolla, La Jolla Yoga Center (sub), Forward Motion and Creator of Yoga for the Busy Body WorkshopTWITTER @MyMelodie, Event Hashtag: #DMNYogi
  • Opening Meditation~Set your intention for today~
  • Today’s Topic Personal Branding on Social MediaGoal: Learn how to optimize your personal brand so it’s cohesive withyour business brand.Questions:• What to you hear in the topic?• How many people have Googled themselves? What did you find?• Why is it so important to have a strong personal brand be cohesive with their company brand?
  • Important TermsWhat do I mean when I say…Social Media: Web and mobile technologies to turn communicationinto an interactive dialogue. Creates a 2 way conversation between thebusiness and consumer and allows consumers to create user generatedcontent by contributing.Personal Brand: The process where people and their careers aremarked as brands. The personal branding concept suggests thatsuccess comes from self promotion.Marketing Strategy: A foundation for executing your marketingcampaigns. This process allows an organization to concentrate itsresources on the greatest opportunities to increase sales and achieve asustainable competitive advantage. Important to have a strategy beforejumping into social media.
  • Importance of Today’s Topic• In the past, people would keep their personal lives completely separate from their business lives. Now this is virtually impossible, so today we’ll learn how to embrace social media to ensure we’re using it effectively for our business.• Working in an industry such as health and fitness is such a personal profession because you’re really helping the lives of many. Therefore it’s important to build a personal connection with our clients, students and customers.• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill your class• People buy from other people
  • Update Your Personal Profile• Facebook is more personal but there are many opportunities to optimize your profile for your professional brand.• When logged on to your personal Facebook profile you can run a business page• Check your privacy settings to ensure you’re only providing public information you intend to• Check your privacy settings on each photo album
  • Personal Profile vs Business Page Personal Profile: • If connecting with prospective clients on Facebook include your company and a brief description so client associate you with the company’s brand • Link personal page to your business page. Business Page: • Company information • Link back to your website • Links to your other social networks
  • DO NOT use a personal profile as a business pageCorrect business page: https://www.facebook.com/thepbrealityshow
  • What needs to be improved in this profile?
  • http://www.linkedin.com/in/kimberlyrotter
  • • Ensure your profile is linked back to your company’s LinkedIn profile• Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company”• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients• Utilize applications such as Wordpress, Reading List by Amazon, TripIt
  • What is Twitter?Twitter is a social networking known asmicroblogging. It enables its users to sendand read text-based messages of up to140 characters, known as "tweets".
  • • Brand your background• Brand your Twitter bio• Provide value to your followers by posting useful information related to your company• Post educational tips related to your company• Retweet and reply to others so you’re actively engaging in conversation• Live Tweets: Post a tweets and photos during events• Job openings• Examples:  https://twitter.com/creditexperts  https://twitter.com/stevecotterikff
  • Blogs• Search Engine Optimization (SEO)• Fresh new content• Humanizes your brand• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company• Opportunity to post insightful resources that may be useful to prospective students and customers• Opportunity to add a personal element to your posts in addition to information that can’t be found on your website
  • Sample Blog Topics• Tips for different levels • Beginner tips • Advanced tips• Tips for instructors• Healthy recipes• Community Events• Posts about your own promotions• Music playlists• YourBuddhi- http://www.yourbuddhi.com/buddhi.php
  • Success Story• http://manifestationyoga.com/• https://twitter.com/manifestyogajen• https://www.facebook.com/JenniferPastiloffYoga• https://www.facebook.com/positivelypositive
  • Thank You!• La Jolla Yoga Center• YourBuddhi.com
  • Namaste Contact: melodie@marketingmelodie.com http://www.marketingmelodie.com 858-335-9421 Connect: Twitter.com/MyMelodie Linkedin.com/in/MarketingMelodie Facebook.com/MarketingMelodie Slideshare.net/MarketingMelodieGoogle+: http://gplus.to/MarketingMelodie