Authentically Build Your Credibility as a Subject Matter Expert on Twitter


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My presentation will focus on building your credibility as a subject matter expert in your industry with an authentic voice. I will provide tips on how to be portrayed as an authority and resource in your area of expertise so potential clients and customers will know to contact you in time of need. This will include details on how to stay top of mind to your customers, how to present information so you are seen as a positive influence in your area rather than someone who is strictly on Twitter for promotional purposes, how to reach out to those seeking your service and how to engage in conversation regarding your specific area of expertise in a way that allows people to understand your business and how you will really solve one of their needs. The main message I will resonate with the audience is how to be a true resource and authority in your industry that people are eager to follow, retweet, recommend and work with.

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  • Excellent slideshow, Melodie. Great tips on using Twitter f or business!
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Authentically Build Your Credibility as a Subject Matter Expert on Twitter

  1. 1. Subject Matter Expert on Twitter Presented by: Melodie Tao @MyMelodie Digital Marketing Consultant Business Development Manager, BusinessOnLine July 31 st 2009, Cool Twitter Conference Los Angeles Authentically Build Your Credibility a as
  2. 2. About Melodie <ul><li>Professional: </li></ul><ul><li>Business Development Manager at BusinessOnLine </li></ul><ul><li>Social Media Enthusiast </li></ul><ul><li>Radio & TV appearances </li></ul><ul><ul><li>KHTS- Channel 933 </li></ul></ul><ul><ul><li>CW 6 </li></ul></ul><ul><li>Organizations: </li></ul><ul><li>San Diego Regional Chamber of Commerce </li></ul><ul><li>San Diego Ad Club </li></ul><ul><li>Online Marketing Connect </li></ul>
  3. 3. About BusinessOnLine <ul><li>Founded: 1996 </li></ul><ul><li>Headquarters: San Diego, California </li></ul><ul><li>Who: BusinessOnLine is a performance-driven online marketing agency focused on search engine and internet marketing strategies from a user perspective. </li></ul><ul><li>Online Marketing Optimized </li></ul><ul><ul><ul><li>Search Engine Marketing </li></ul></ul></ul><ul><ul><ul><li>User Experience </li></ul></ul></ul><ul><ul><ul><li>Web Design </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul><ul><ul><ul><li>Analytics </li></ul></ul></ul>Selected as one of BtoB Magazine’s Top Interactive Agencies of 2008 & 2009
  4. 4. Intro <ul><li>Main objectives of presentation: </li></ul><ul><ul><li>Engage and interact with your community through an authentic voice </li></ul></ul><ul><ul><li>Be sought after as a true resource in your area of expertise </li></ul></ul><ul><li>Presentation Structure </li></ul><ul><ul><li>Establish your goals </li></ul></ul><ul><ul><li>Follow strategy </li></ul></ul><ul><ul><li>Interaction strategy </li></ul></ul><ul><ul><li>Case study 1: Individual </li></ul></ul><ul><ul><li>Case study 2: Large Organization </li></ul></ul>
  5. 5. <ul><li>In what subject matter do you want to be an expert? </li></ul><ul><li>What type of resource are you? </li></ul><ul><ul><ul><li>Customer service? </li></ul></ul></ul><ul><ul><ul><li>News? </li></ul></ul></ul><ul><ul><ul><li>Industry specific? </li></ul></ul></ul><ul><li>How do you plan to measure success? </li></ul><ul><ul><ul><li>Set a standard for success indicators and be specific: Coupon code, traffic on website </li></ul></ul></ul><ul><ul><ul><li>Twitter specific promotions </li></ul></ul></ul><ul><ul><ul><li>Analytics through URL shorteners </li></ul></ul></ul><ul><ul><ul><li>Track #hashtags </li></ul></ul></ul><ul><li>Create your tweet schedule </li></ul><ul><ul><li>Plan ahead for a tactical approach </li></ul></ul>Establish Your Goals
  6. 6. <ul><li>Follow established people in your industry to gain insight on how others are utilizing Twitter for their business </li></ul><ul><ul><li>User Directories </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Follow people creating buzz and tweeting about your area of expertise </li></ul><ul><ul><li>Use Twitter Search </li></ul></ul><ul><ul><li>Tweet Deck to set search alerts </li></ul></ul>Follow Strategy
  7. 7. <ul><li>80/20 Rule </li></ul><ul><li>Listen to the conversations </li></ul><ul><ul><li>Reply to people with insights/questions about your subject matter with valuable information </li></ul></ul><ul><ul><li>ReTweet from other subject matter experts </li></ul></ul><ul><li>Tactics </li></ul><ul><ul><li>Use keywords in your replies so they come up in searches </li></ul></ul><ul><ul><li>Ask open ended questions that prompt replies </li></ul></ul><ul><ul><li>Create interactive promotions </li></ul></ul>Interaction Strategy
  8. 8. Case Study 1: @theedatingcoach Subject Matter Expert: Dating <ul><li>Professional Dating Coach working with people on how to enhance their dating techniques and maximize their dating opportunities </li></ul><ul><li>Success indicators: </li></ul><ul><ul><li>Number of people who hire DeAnna as their dating coach through Twitter </li></ul></ul><ul><ul><li>Number of people who contact DeAnna for media opportunities through Twitter </li></ul></ul><ul><li>Here’s how DeAnna uses Twitter… </li></ul>
  9. 9. Case Study 1: @theedatingcoach Subject Matter Expert: Dating Interactive Promotion Useful Tips Question that prompts replies
  10. 10. Case Study 2: @OMSummit Subject Matter Expert: Online Marketing <ul><li>Provide opportunities for marketers to collaborate, network, and learn how to execute on best practices in Online Marketing.  </li></ul><ul><li>Success indicators: </li></ul><ul><ul><li>Number of people who register for events through Twitter </li></ul></ul><ul><ul><li>Number of people who participate in Twitter promotions </li></ul></ul><ul><li>Here’s how the Online Marketing Summit uses Twitter… </li></ul>
  11. 11. Interactive Contest Useful Reply ReTweet other experts Case Study 2: @OMSummit Subject Matter Expert: Online Marketing
  12. 12. Thank You