Lead Generation Lessons From
4,000 Businesses
A study based on real data from 4,000 businesses

Tweet this Presentation Sh...
Real Data from 4,000 Businesses
This study is based on data from HubSpot’s 4,000 customers.
We analyzed the relationships ...
Table of Contents
Factor 1: Blogging ……………….…………………………..…………………………….……. 4
Factor 2: Web Pages ………………..……………………………………………………...
Factor 1

Blogging

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4
Blogging & Traffic
The study compared blogging frequency against traffic & leads. The results showed staggering correlatio...
Blogging & Leads
Lead volume grew consistently and drastically among businesses who blogged over 5 times per month.

Busin...
Blogging & Leads: B2B vs. B2C

B2B businesses who blogged just
16 to 20 times per month got 3
times more leads than those ...
Total Blog Posts & Traffic

Businesses with over 200 total
blog articles got 4.6 times
more traffic than those with
under ...
Total Blog Posts & Leads

Businesses with over 200 total
blog articles got 3.5 times
more leads than those with
under 20 b...
Factor 2

Web Pages

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10
Web Pages & Traffic
The more content you create, the more traffic and leads your business will see.

Businesses' websites ...
Web Pages & Leads

Businesses with websites that have
401 to 1,000 webpages have 6 times
more leads than those with 51 to
...
Web Pages & Leads: B2B vs. B2C

Both B2B and B2C companies
with over 1,000 web pages
generated over 8 times more
leads tha...
Factor 3

Landing Pages

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14
Landing Pages & Leads
The data shows it’s not only important to have landing pages; it’s important to have many landing pa...
Landing Pages & Leads: B2B vs. B2C

Both B2B and B2C companies
with over 40 landing pages
generated over 10 times
more lea...
Factor 44
Factor

Social Media Reach

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17
Twitter Reach & Traffic
The businesses’ social media reach had a strong correlation with traffic and leads.

Businesses wi...
Twitter Reach & Leads

Businesses with 301 to 1,000
Twitter followers had over 4
times more leads than those
with 1 to 25 ...
Twitter Reach & Leads: B2B v. B2C

B2B and B2C businesses with
301 to 1,000 Twitter followers
got over 4 times more leads
...
Facebook Reach & Traffic
Businesses with 501 to 1,000
Facebook fans had 3.5 times more
traffic than those with 1 to 25 fan...
Facebook Reach & Leads
Businesses with 501 to 1,000
Facebook fans had 4 times more
leads than those with 1 to 25 fans.
Bus...
Facebook Reach & Leads: B2B v. B2C

B2B businesses with over 1,000
Facebook fans got 6.5 times more
leads than those with ...
Request a Free Customized Website Evaluation
Let HubSpot’s experts help with a no-obligation assessment
that evaluates you...
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Lead Gen eBook

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Lead Gen eBook

  1. 1. Lead Generation Lessons From 4,000 Businesses A study based on real data from 4,000 businesses Tweet this Presentation Share on Facebook Share on LinkedIn
  2. 2. Real Data from 4,000 Businesses This study is based on data from HubSpot’s 4,000 customers. We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors. Factors studied include: • Blogging • Website pages • Landing pages • Twitter reach • Facebook reach The graphs provide index numbers for traffic and lead volume. (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot’s customer base. Tweet this Presentation Share on Facebook Share on LinkedIn 2
  3. 3. Table of Contents Factor 1: Blogging ……………….…………………………..…………………………….……. 4 Factor 2: Web Pages ………………..………………………………………………………….. 10 Factor 3: Landing Pages ………………………………………………………………….…… 14 Factor 4a: Social Media: Twitter….…………………………………..………………….. 17 Factor 4b: Social Media: Facebook.………………………………….………….………. 21 Next Steps…………………….………….…………………………………………………………. 24 Tweet this Presentation Share on Facebook Share on LinkedIn 3
  4. 4. Factor 1 Blogging Tweet this Presentation Share on Facebook Share on LinkedIn 4
  5. 5. Blogging & Traffic The study compared blogging frequency against traffic & leads. The results showed staggering correlations. Businesses who blogged 16 to 20 times per month got over 2 times more traffic than those who blogged less than 4 times per month. Those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month. Tweet this Presentation Share on Facebook Share on LinkedIn 5
  6. 6. Blogging & Leads Lead volume grew consistently and drastically among businesses who blogged over 5 times per month. Businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog. Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn’t blog. Tweet this Presentation Share on Facebook Share on LinkedIn 6
  7. 7. Blogging & Leads: B2B vs. B2C B2B businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog. B2C businesses who blogged just 16 to 20 times per month got over 4 times as many leads as those who didn’t blog. Tweet this Presentation Share on Facebook Share on LinkedIn 7
  8. 8. Total Blog Posts & Traffic Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts. Tweet this Presentation Share on Facebook Share on LinkedIn 8
  9. 9. Total Blog Posts & Leads Businesses with over 200 total blog articles got 3.5 times more leads than those with under 20 blog posts. Tweet this Presentation Share on Facebook Share on LinkedIn 9
  10. 10. Factor 2 Web Pages Tweet this Presentation Share on Facebook Share on LinkedIn 10
  11. 11. Web Pages & Traffic The more content you create, the more traffic and leads your business will see. Businesses' websites with 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100. Tweet this Presentation Share on Facebook Share on LinkedIn 11
  12. 12. Web Pages & Leads Businesses with websites that have 401 to 1,000 webpages have 6 times more leads than those with 51 to 100. Tweet this Presentation Share on Facebook Share on LinkedIn 12
  13. 13. Web Pages & Leads: B2B vs. B2C Both B2B and B2C companies with over 1,000 web pages generated over 8 times more leads than those with only 51 to 100 web pages. Tweet this Presentation Share on Facebook Share on LinkedIn 13
  14. 14. Factor 3 Landing Pages Tweet this Presentation Share on Facebook Share on LinkedIn 14
  15. 15. Landing Pages & Leads The data shows it’s not only important to have landing pages; it’s important to have many landing pages. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. Tweet this Presentation Share on Facebook Share on LinkedIn 15
  16. 16. Landing Pages & Leads: B2B vs. B2C Both B2B and B2C companies with over 40 landing pages generated over 10 times more leads than those with only 1 to 5 landing pages. Tweet this Presentation Share on Facebook Share on LinkedIn 16
  17. 17. Factor 44 Factor Social Media Reach Tweet this Presentation Share on Facebook Share on LinkedIn 17
  18. 18. Twitter Reach & Traffic The businesses’ social media reach had a strong correlation with traffic and leads. Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic than those with 1 to 25 followers. Businesses with over 1,000 Twitter followers had over 6 times more traffic than those with 1 to 25 followers. Tweet this Presentation Share on Facebook Share on LinkedIn 18
  19. 19. Twitter Reach & Leads Businesses with 301 to 1,000 Twitter followers had over 4 times more leads than those with 1 to 25 followers. Businesses with over 1,000 Twitter followers had 5 times more leads than those with 1 to 25 followers. Tweet this Presentation Share on Facebook Share on LinkedIn 19
  20. 20. Twitter Reach & Leads: B2B v. B2C B2B and B2C businesses with 301 to 1,000 Twitter followers got over 4 times more leads than those with 1 to 25 fans. B2C businesses with over 1,000 Twitter got 10 times more leads than those with 1 to 25 fans. Tweet this Presentation Share on Facebook Share on LinkedIn 20
  21. 21. Facebook Reach & Traffic Businesses with 501 to 1,000 Facebook fans had 3.5 times more traffic than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 22 times more traffic. Tweet this Presentation Share on Facebook Share on LinkedIn 21
  22. 22. Facebook Reach & Leads Businesses with 501 to 1,000 Facebook fans had 4 times more leads than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 12 times more leads. Tweet this Presentation Share on Facebook Share on LinkedIn 22
  23. 23. Facebook Reach & Leads: B2B v. B2C B2B businesses with over 1,000 Facebook fans got 6.5 times more leads than those with 1 to 25 fans. B2C business with over 1,000 Facebook fans got 16 times more leads than those with 1 to 25 fans. Tweet this Presentation Share on Facebook Share on LinkedIn 23
  24. 24. Request a Free Customized Website Evaluation Let HubSpot’s experts help with a no-obligation assessment that evaluates your current website for areas of improvement. Sign up for a Free Website Evaluation Take a look at our solutions at Marketing Matters Inbound and/or contact us to set up a time to talk one on one about your business. Tweet this Presentation Share on Facebook Share on LinkedIn 24
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