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Customer Focused Publishing

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Excellent presentation at the Book Expo America, June 2007, by Michael S. Hyatt (President & CFO Thomas Nelson Publishers). More background on this presentation can be found on …

Excellent presentation at the Book Expo America, June 2007, by Michael S. Hyatt (President & CFO Thomas Nelson Publishers). More background on this presentation can be found on http://tinyurl.com/2jlj2j. Audio is available on http://tinyurl.com/2kwbd4. Uitgebreid Nederlands artikel op: http://tinyurl.com/2mja9c

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  • 1. CUSTOMER FOCUSED PUBLISHING Michael S. Hyatt President & CEO Thomas Nelson May 31, 2007
  • 2. “How Thomas Nelson moved away from imprints and closer to customer wants”
  • 3. THOMAS NELSON 1.0
  • 4. 1798
  • 5. THOMAS NELSON 2.0
  • 6. 18 Separate Imprints
  • 7. THOMAS NELSON 3.0
  • 8. PBS, “Fish Commercial” Video Clip in Actual Presentation
  • 9. Current Current Current Thinking Actions Outcomes Extraordinary Extraordinary Extraordinary Outcomes Thinking Actions
  • 10. BAU A New Current Reality Thinking Reality Thinking the Crisis Unthinkable; Taking Unorthodox Action Possibility
  • 11. One Company ynapmoC enO
  • 12. Organizing Around Consumer Categories
  • 13. It’s not about us. It’s about the customer.
  • 14. Inside-Out Perspective Most publishing companies start with themselves and then look at the market.
  • 15. Outside-In Perspective We wanted to start with our customers and then look at ourselves.
  • 16. Children Business Gift
  • 17. W Books Nelson Rutledge Books Hill Nelson Current
  • 18. Strategic Publishing Units Bibles Brands Trade 1 Trade 2 Specialty Spiritual Study Gift Books Business, Growth Lucado Culture Eldredge & People Maxwell MacArthur Practical Readability Children McLaren Living McManus Miller General Stanley Interest WOF & Lifestyle Curriculum Fiction Spanish
  • 19. Functional Silos Editorial Marketing Sales
  • 20. Focused Teams
  • 21. Focusing on the Thomas Nelson Brand
  • 22. Asylum Records
  • 23. Epic Records
  • 24. Atlantic Records
  • 25. Top Selling Albums # Artist Album Sales Label 4 Pink Floyd The Wall 23M Columbia 5 Billy Joel Greatest Hits 21M Columbia 6 AC/DC Back in Black 21M Epic 7 Garth Brooks Double Live 20M Capitol 8 Shania Twain Come on Over 20M Mercury 9 The Beatles The Beatles 19M Capitol 10 Fleetwood Mac Rumours 19M Warner
  • 26. 20th Century Fox
  • 27. 20th Century Fox
  • 28. Dreamworks
  • 29. Top Grossing Movies # Movie Gross Label 4 E.T. $435M Universal 5 Star Wars: Episode I $431M Lucas lm 6 Pirates of the Caribbean $423M Disney 7 Spider-Man 1 $404M Columbia 8 Star Wars: Episode III $380M Lucas lm 9 The Lord of the Rings $377M Newline 10 Spider-Man 2 $374M Marvel
  • 30. Retailers?
  • 31. Authors?
  • 32. Publishers!
  • 33. EDS, “Airplane Commercial” Video Clip in Actual Presentation
  • 34. Bene ts (so far) 1. A simpli ed business model 2. Better internal collaboration 3. Greater consumer focus 4. More market visibility
  • 35. Q&A Michael S. Hyatt President & CEO Thomas Nelson May 31, 2007