CUSTOMER
FOCUSED
PUBLISHING
Michael S. Hyatt
President & CEO
Thomas Nelson
May 31, 2007

“How Thomas Nelson
moved away from
imprints and closer to
customer wants”

THOMAS NELSON 1.0

1798

THOMAS NELSON 2.0

18
Separate Imprints

THOMAS NELSON 3.0

PBS, “Fish Commercial”
Video Clip in Actual Presentation

Current Current Current
Thinking Actions Outcomes
Extraordinary
Extraordinary Extraordinary
Outcomes
Thinking Actions

BAU
A New
Current
Reality
Thinking
Reality
Thinking the
Crisis Unthinkable; Taking
Unorthodox Action
Possibility

One Company
ynapmoC enO

Organizing Around
Consumer Categories

It’s not about us.
It’s about the customer.

Inside-Out Perspective
Most publishing companies start with
themselves and then look at the market.

Outside-In Perspective
We wanted to start with our
customers and then look at ourselves.

Children
Business Gift

W
Books
Nelson Rutledge
Books Hill
Nelson
Current

Strategic Publishing Units
Bibles Brands Trade 1 Trade 2 Specialty
Spiritual
Study Gift Books
Business,
Growth
Lucado Culture
Eldredge & People
Maxwell
MacArthur
Practical
Readability Children
McLaren
Living
McManus
Miller
General
Stanley
Interest
WOF
& Lifestyle
Curriculum Fiction Spanish

Functional Silos
Editorial Marketing Sales

Focused Teams

Focusing on the
Thomas Nelson Brand

Asylum Records

Epic Records

Atlantic Records

Top Selling Albums
# Artist Album Sales Label
4 Pink Floyd The Wall 23M Columbia
5 Billy Joel Greatest Hits 21M Columbia
6 AC/DC Back in Black 21M Epic
7 Garth Brooks Double Live 20M Capitol
8 Shania Twain Come on Over 20M Mercury
9 The Beatles The Beatles 19M Capitol
10 Fleetwood Mac Rumours 19M Warner

20th Century Fox

20th Century Fox

Dreamworks

Top Grossing Movies
# Movie Gross Label
4 E.T. $435M Universal
5 Star Wars: Episode I $431M Lucas lm
6 Pirates of the Caribbean $423M Disney
7 Spider-Man 1 $404M Columbia
8 Star Wars: Episode III $380M Lucas lm
9 The Lord of the Rings $377M Newline
10 Spider-Man 2 $374M Marvel

Retailers?

Authors?

Publishers!

EDS, “Airplane Commercial”
Video Clip in Actual Presentation

Bene ts (so far)
1. A simpli ed business model
2. Better internal collaboration
3. Greater consumer focus
4. More market visibility

Q&A
Michael S. Hyatt
President & CEO
Thomas Nelson
May 31, 2007