Smart Marketing     Planning:10 Easy Steps to Promoting Your   Small Business Like a Pro
Step 1  Create a Marketing Plan  “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraHow far ...
Step 1  Create a Marketing Plan  “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not...
Step 1  Create a Marketing Plan  “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not...
Step 1  Create a Marketing Plan  “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not...
Step 2Take Stock of Your Strengths      & Weaknesses“Progress is not made of doing one thing 100%   right, but by doing 10...
Step 3           Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the ...
Step 3           Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the ...
Step 3           Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the ...
Step 3           Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the ...
Step 3           Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the ...
Step 4Check Out Your Competitors“Never interrupt your enemy when he is making       a mistake.” Napoleon Bonaparte
Step 5        Target Your Market“USA Today has come out with a new survey.Apparently three out of every four people make u...
Step 5        Target Your Market“USA Today has come out with a new survey.Apparently three out of every four people make u...
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Demographics  Take Aim
Baby Boomers
Step 5Target Your Market
Step 5   Target Your MarketBecome an Expert in YourTarget Market
Step 6  Understand WhatYou Are Really Selling!It probably is not what       you think.
Step 6    Understand What You Are Really Selling!Features vs. Benefits
Step 6            Understand What         You Are Really Selling!       Features vs. BenefitsWhat is does or has
Step 6            Understand What         You Are Really Selling!       Features vs. BenefitsWhat is does or has   The emo...
Step 7     Think Like a General“Ads are the cave art of the 20th Century.” –            Marshall McLuhan
Step 7Think Like a General
Step 7Think Like a General        website
Step 7Think Like a General        website
Step 7Think Like a General
Step 7Think Like a General           All of the above on your           website
Step 8                 Branding             Pre-Selling &             Spin DoctoringIf you can’t get rid of the skeleton i...
Step 8  BrandingPerception isReality
Step 8  BrandingReverses theSelling Process
Step 8  BrandingMakes PeopleShow upAlready Sold
Step 8  BrandingTurns aNegative into aPositive
Step 9Spending Your Money   “Growth costs money.” Free Marketing is Worth Exactly What You Paid for it
Step 10     Tracking Your Results“The best predictor of the future is the past!”            Judith Greer Essex
Smart Marketing Planning: 10 Steps to Promoting Your Small Business Like a Pro
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Smart Marketing Planning: 10 Steps to Promoting Your Small Business Like a Pro

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If you don't plan your marketing, what will happen? Nothing. Plan your work. Work your plan. All marketing is experimental and risky, Reduce the risk with a marketing plan. It will save you money and time. It will help to ensure your success. Follow these basic steps!

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Smart Marketing Planning: 10 Steps to Promoting Your Small Business Like a Pro

  1. 1. Smart Marketing Planning:10 Easy Steps to Promoting Your Small Business Like a Pro
  2. 2. Step 1 Create a Marketing Plan “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraHow far out should you plan?
  3. 3. Step 1 Create a Marketing Plan “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not a plan if...
  4. 4. Step 1 Create a Marketing Plan “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not a plan if...it’s not inwriting
  5. 5. Step 1 Create a Marketing Plan “If you don’t know where you’re going,you’ll end up someplace else.” – Yogi BerraIt’s not a plan if...you don’tmake a commitment to it
  6. 6. Step 2Take Stock of Your Strengths & Weaknesses“Progress is not made of doing one thing 100% right, but by doing 10 things 10% better.”
  7. 7. Step 3 Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the fur off a skunk.” –Troy Moore
  8. 8. Step 3 Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the fur off a skunk.” –Troy Moore Goals are...
  9. 9. Step 3 Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the fur off a skunk.” –Troy Moore Goals are...Measurable
  10. 10. Step 3 Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the fur off a skunk.” –Troy Moore Goals are...Time Based
  11. 11. Step 3 Set Your Goals“Aim High! It’s no harder on your gun to shootthe feathers off an eagle, than to shoot the fur off a skunk.” –Troy Moore Goals are...Realistic
  12. 12. Step 4Check Out Your Competitors“Never interrupt your enemy when he is making a mistake.” Napoleon Bonaparte
  13. 13. Step 5 Target Your Market“USA Today has come out with a new survey.Apparently three out of every four people make up 75% of the population.” - David Letterman
  14. 14. Step 5 Target Your Market“USA Today has come out with a new survey.Apparently three out of every four people make up 75% of the population.” - David Letterman Possibly the Most Important Step in Your Plan
  15. 15. Demographics Take Aim
  16. 16. Demographics Take Aim
  17. 17. Demographics Take Aim
  18. 18. Demographics Take Aim
  19. 19. Demographics Take Aim
  20. 20. Demographics Take Aim
  21. 21. Demographics Take Aim
  22. 22. Demographics Take Aim
  23. 23. Baby Boomers
  24. 24. Step 5Target Your Market
  25. 25. Step 5 Target Your MarketBecome an Expert in YourTarget Market
  26. 26. Step 6 Understand WhatYou Are Really Selling!It probably is not what you think.
  27. 27. Step 6 Understand What You Are Really Selling!Features vs. Benefits
  28. 28. Step 6 Understand What You Are Really Selling! Features vs. BenefitsWhat is does or has
  29. 29. Step 6 Understand What You Are Really Selling! Features vs. BenefitsWhat is does or has The emotional pay off
  30. 30. Step 7 Think Like a General“Ads are the cave art of the 20th Century.” – Marshall McLuhan
  31. 31. Step 7Think Like a General
  32. 32. Step 7Think Like a General website
  33. 33. Step 7Think Like a General website
  34. 34. Step 7Think Like a General
  35. 35. Step 7Think Like a General All of the above on your website
  36. 36. Step 8 Branding Pre-Selling & Spin DoctoringIf you can’t get rid of the skeleton in your closet, you’d best teach it to dance.” – George Bernard Shaw
  37. 37. Step 8 BrandingPerception isReality
  38. 38. Step 8 BrandingReverses theSelling Process
  39. 39. Step 8 BrandingMakes PeopleShow upAlready Sold
  40. 40. Step 8 BrandingTurns aNegative into aPositive
  41. 41. Step 9Spending Your Money “Growth costs money.” Free Marketing is Worth Exactly What You Paid for it
  42. 42. Step 10 Tracking Your Results“The best predictor of the future is the past!” Judith Greer Essex

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