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SellingforPeopleWhoDon’tLikeSelling
P a rt 1Victoria Garcia, President  Marketing Impressions
When mydaughterwas three,I found herstandingin thebathroomwhen Ineeded it.
I told her she had to leave.
After alittleresistance,she said“I’ll taketwocookies.”
I gaveher twocookies...
She left to pursue her       successful career in sales.I’m notexaggerating.
When you were a kid and youwanted something from your Momor Dad, you certainly knew how to“sell” them.
This is not to say that everyone isborn to sell, but pretty close.
So, what changed?
Here are some commonly heldbeliefs -
Good sales people are born, notmade.
Good sales people are born, notmade.
There is a right way and a wrongway to sell.
There is a right way and a wrongway to sell.
Selling involves manipulatingpeople.
Selling involves manipulatingpeople.
You need to learn and use the“tricks of the trade” to be good atsales.
You need to learn and use the“tricks of the trade” to be good atsales.
Successful salespeople usetechniques, like the “BenFranklin” close.
Successful salespeople usetechniques, like the “BenFranklin” close.
Selling is hard.
Selling is hard.
Give Some Thought to         These Questions• When did you “sell”  something for the first time?    I gave you the    answ...
• How do you feel about   selling?Yes, feelings count.You need to reprogram yourself.
• What are your biggest fears  about selling?Work on getting over them. You won’tdie if you are rejected. Or, whatever.
• What turns you off about selling?   Get over it. Don’t be stuck in   old thinking. Selling is the way   to success.
• What turns you on about selling? Focus on the happy stuff.
• Does your  customer  really want  what you are  selling?*  Don’t make this  any harder on  yourself than It  has to be.
• What are you really selling?*Spend 90% of your time talkingabout what the customer wants.10% on what you offer.
• *Hint: It’s a lot harder to sell something  people don’t want or know they need.  Leave this to the hardcore sales peopl...
Successful salespersons have thefollowing traits
Enthusiasm 51%
Empathy 25%
The Right Behavior 10%
Product knowledge 7%
Get It?You have everything it takes to sell what you offer. You don’t even need training.
Need Help?Come to the training on PersonalBranding. That’s an importantstrategy that makes selling reallyeasy.
Email or call me for a free30 minutes to talk aboutyour unique business. - Vic
Strategies   Branding    Planning & ExecutionArtWriting            Web         Web 2.0SEOPR           Ads         Enewslet...
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Selling for people who don’t like selling

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Some people are born to sell. Then there's the rest of us. Really, anyone can sell...even you. In fact, it's only a matter of attitude.

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Transcript of "Selling for people who don’t like selling"

  1. 1. SellingforPeopleWhoDon’tLikeSelling
  2. 2. P a rt 1Victoria Garcia, President Marketing Impressions
  3. 3. When mydaughterwas three,I found herstandingin thebathroomwhen Ineeded it.
  4. 4. I told her she had to leave.
  5. 5. After alittleresistance,she said“I’ll taketwocookies.”
  6. 6. I gaveher twocookies...
  7. 7. She left to pursue her successful career in sales.I’m notexaggerating.
  8. 8. When you were a kid and youwanted something from your Momor Dad, you certainly knew how to“sell” them.
  9. 9. This is not to say that everyone isborn to sell, but pretty close.
  10. 10. So, what changed?
  11. 11. Here are some commonly heldbeliefs -
  12. 12. Good sales people are born, notmade.
  13. 13. Good sales people are born, notmade.
  14. 14. There is a right way and a wrongway to sell.
  15. 15. There is a right way and a wrongway to sell.
  16. 16. Selling involves manipulatingpeople.
  17. 17. Selling involves manipulatingpeople.
  18. 18. You need to learn and use the“tricks of the trade” to be good atsales.
  19. 19. You need to learn and use the“tricks of the trade” to be good atsales.
  20. 20. Successful salespeople usetechniques, like the “BenFranklin” close.
  21. 21. Successful salespeople usetechniques, like the “BenFranklin” close.
  22. 22. Selling is hard.
  23. 23. Selling is hard.
  24. 24. Give Some Thought to These Questions• When did you “sell” something for the first time? I gave you the answer already.
  25. 25. • How do you feel about selling?Yes, feelings count.You need to reprogram yourself.
  26. 26. • What are your biggest fears about selling?Work on getting over them. You won’tdie if you are rejected. Or, whatever.
  27. 27. • What turns you off about selling? Get over it. Don’t be stuck in old thinking. Selling is the way to success.
  28. 28. • What turns you on about selling? Focus on the happy stuff.
  29. 29. • Does your customer really want what you are selling?* Don’t make this any harder on yourself than It has to be.
  30. 30. • What are you really selling?*Spend 90% of your time talkingabout what the customer wants.10% on what you offer.
  31. 31. • *Hint: It’s a lot harder to sell something people don’t want or know they need. Leave this to the hardcore sales people.• *Hint: Happiness? Security? Love? Dreams? What you are selling is only a means to an end. You should know what the “real” goal.
  32. 32. Successful salespersons have thefollowing traits
  33. 33. Enthusiasm 51%
  34. 34. Empathy 25%
  35. 35. The Right Behavior 10%
  36. 36. Product knowledge 7%
  37. 37. Get It?You have everything it takes to sell what you offer. You don’t even need training.
  38. 38. Need Help?Come to the training on PersonalBranding. That’s an importantstrategy that makes selling reallyeasy.
  39. 39. Email or call me for a free30 minutes to talk aboutyour unique business. - Vic
  40. 40. Strategies Branding Planning & ExecutionArtWriting Web Web 2.0SEOPR Ads EnewslettersCoachingVisit me at www.marketing-impressions orcall 858-505-8046
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