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Marketing Your Retail Store
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Marketing Your Retail Store


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Without marketing your retail store is just a warehouse. You need to reach out and grab customers, not just wait like a spider in a web to catch someone who walks by. …

Without marketing your retail store is just a warehouse. You need to reach out and grab customers, not just wait like a spider in a web to catch someone who walks by.

Victoria Garcia has been marketing small business, especially retailers, for over 24 years. Here are the tricks and customer-grabbing tactics you need to employ.

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  • 1. Marketing Your Retail Store
  • 2. Step 1 – Understand Basic Marketing Principals
    • Target Your Market
    • Understand Demographics
    • Research Lifestyles
    • Work on Your Branding
    • Shop Your Competitors
    • Do a SWOT Analysis
    • Develop a Strategy
    • Don’t Jump to Tactics
    • Develop a Budget
    Take a SCORE Class…or Even a Series of SCORE Classes!
  • 3. Step 2 – Determine if Your Store is -
    • “ Walk By”
    • “ Destination” Store
  • 4. Step 3 – Determine Your Strategy
    • A strange calm came over me in that store and I just had to buy whatever they were selling.
  • 5.
    • Location, Location, Location
    • Put Your Sugar Where the Ant Line Goes
    • Windows Tell Your Story
    • Draw in Customers
    • Walk By Store Strategies
    With a Walk By Store, Impulse Shopping is Important
  • 6. Step 4 – Determine Your Tactics from Your Strategy
    • John wasn’t sure what he was selling or who his customer was, but he knew sandwich boards would work
  • 7.
    • Advertise Lightly
    • Research the Community
    • Use a Professional Windows Dresser
    • Use Scents, Samples, Signage
    • Walk By Store Tactics
  • 8.
    • Merchandising
    • “ Just Get Them in The Door”
    • Disneyland for Adults
    • Build Community
    • Create Excitement!
    • Destination Strategies
    With a Destination Store, Potential Customers Will Drive Long Distances
  • 9.
    • Have the Best Inventory and More of It
    • Concentrate Your Ad Budget in Exciting Quarterly Special Events
    • Co-op Promotions with Manufacturers
    • Make Your Store a Wonderland
    • Send Out Special Occasion Cards*
    • Advertise
    • Publicize (Get Creative!)
    • Destination Tactics
    *Get a free card at
  • 10. Insert OPT SCAE Mailer here Consider a direct mailer. A regular email newsletter is even better !
  • 11. Insert Grand Entrances Ad here Make your store look like a delicious experience!
  • 12.
    • You must Have a Well Designed, Technically Functional Website
    • Create Community
    • Collect Email Addresses in the Store and Online
    • Email Your Customers With Notices of Specials
    • Educate Your Customers
    • Use On-Line Marketing
    • Step 5
    • Use Technology to Your Advantage
  • 13.  
  • 14.  
  • 15.  
  • 16. Insert Arenson Email News here Your email newsletter shouldn’t be an ad. It has to have interesting info.
  • 17. People will judge your store by your website.
  • 18. Insert Style Child email here
  • 19.  
  • 20. Insert GE Living in Style article This is an advertising insert In a local newspaper
  • 21. Step 6 – Track It
    • Use 800 Numbers in Ads
    • Use Website Metrics
    • Ask Customers
    Your New Policy: If you can’t track it, don’t do it. You don’t mind if I come home with you to see for myself if you really are watching my commercials, do you?
  • 22. “ Famous marketing guru say -all marketing is experimental. Don’t be afraid to fail. You get over it.” Confucius, 551 BC – 479 BC I made that up. 
  • 23. Victoria Garcia [email_address] 858-505-8046