Basic Marketing 101

by Marketing Impressions on Feb 16, 2010

2,993 views

If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.

Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.

Less

2 Embeds 22

http://www.slideshare.net	21
http://www.photo-nomads.co.uk	1

Statistics

Favorites: 7
Downloads: 172
Comments: 1
Embed Views: 22
Views on SlideShare: 2,971
Total Views: 2,993

Basic Marketing 101 — Presentation Transcript

Step 1 Create a Marketing Plan “If you don’t know where you’re going, you’ll end up someplace else.” – Yogi Berra

Step 2 Take Stock of Your Strengths & Weaknesses “Progress is not made of doing one thing 100% right, but by doing 10 things 10% better.”

Step 3 Set Your Goals “Aim High! It’s no harder on your gun to shoot the feathers off an eagle, than to shoot the fur off a skunk.” – Troy Moore

Step 4 Check Out Your Competitors “Never interrupt your enemy when he is making a mistake.” Napoleon Bonaparte

Step 5 Target Your Market “USA Today has come out with a new survey. Apparently three out of every four people make up 75% of the population.” - David Letterman

Demographics Take Aim

Step 5 Target Your Market

Step 6 Understand What You Are Really Selling! “Perception is reality.” Somebody

Determine Your Unique Selling Proposition Step 6

Step 6 Understand What You Are Really Selling! Features vs. Benefits

Step 7 Think Like a General (Strategy) “Ads are the cave art of the 20 th Century.” – Marshall McLuhan

Step 7 Think Like a General

Step 8 Branding Pre-Selling & Spin Doctoring If you can’t get rid of the skeleton in your closet, you’d best teach it to dance.” – George Bernard Shaw

Step 8 Sales is Convincing, Overcoming Objections, Getting a Check

Step 8 Marketing is Generating Leads

Step 8 Branding is Pre-Selling!

What if you never had to make a sales pitch ever again?

What if you never had to make a sales pitch ever again?

What if customers arrived ready to buy?

What if you never had to make a sales pitch ever again?

What if customers arrived ready to buy?

What if you were known as the best in the business?

Branding is the Answer!

A solid brand reverses the sales process.

Branding is the Answer!

A solid brand reverses the sales process.

A solid brand generates trust.

Branding is the Answer!

A solid brand reverses the sales process.

An established brand generates trust.

A strong brand removes customer objections.

Why are brands so big today?

We have moved from a selling world to a buying world!

You are selling to the overwhelmed.

Familiar brands are predictable and trustworthy .

What Builds a Brand? 1. Image

What Builds a Brand?

What Builds a Brand? 2. Visibility

What Builds a Brand? 3. The Perception of Being Best - Consistency - Building Relationships - YOU!

Step 9 Spending Money “Growth costs money.”

Step 10 Tracking Your Results “The best predictor of the future is the past!” Judith Greer Essex

Action Steps

Establish Your Identity

Your Company Name

Always Use a Slogan or Tag Line

Have a Professionally Designed Logo

Your Marketing Materials

Business Cards

Brochures –

Form Follows Function

Crafting Your Message

Start with the copy

Crafting Your Message

Writing Basics

Spend: 50% of your time on the foundation 30% of your time on the draft 20% of your time on editing

Crafting Your Message

Headlines - The most important part

Body Text –

Design – Comes last

Design

The presence of an image increases readership .

Design

Readablity

Write a headline and body text ……

Advertising

Magazines, newspapers, Yellow Pages

Television

Broadcast versus Cable

Radio

Direct Mail

Buy a List

Crafting an Effective Mailer

Repetition

Follow-Up Calls

Direct Mail For a free card go to www.sendoutcards.com/marketingimpressions

Public Relations

This is Where it Really

Gets to Be

Press Release Tips

It has to be news!

Essential for Your

Business Success

Your Website

It’s No Longer Enough

To Just Have a Website

Web Marketing

Nothing You Ever Do Will

Be As Inexpensive

Or as

Effective!

Networking

Victoria Garcia [email_address] http://marketing-Impressions.com 858-505-8046

Basic Marketing 101

by Marketing Impressions on Feb 16, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 22

Statistics

Basic Marketing 101 — Presentation Transcript