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Online Tuesday #35 - De auto als connected device - Huib Stad
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Online Tuesday #35 - De auto als connected device - Huib Stad

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Huib Stad schetst de ontwikkeling van de auto, vanaf de 'horseless carriage' tot de zelfrijdende connected cars van de toekomst.

Huib Stad schetst de ontwikkeling van de auto, vanaf de 'horseless carriage' tot de zelfrijdende connected cars van de toekomst.

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    Online Tuesday #35 - De auto als connected device - Huib Stad Online Tuesday #35 - De auto als connected device - Huib Stad Presentation Transcript

    • Innovatie in automotiveDe auto als connected devicePast – Present – FutureHuib StadSTAD bv | Marketing Change & Performance Management
    • Disruption
    • Foto: Louwman Museum
    • Foto: Ford Motor Corporation
    • “If I had asked people what they wanted, theywould have said faster horses.”Foto: Ford Motor Corporation
    • 1945 ~ 1990
    • En marketing ?
    • Focus on engine & body
    • Focus on engine & body
    • Innovation by 3rd parties
    • 1996GPS
    • 2010 - EVs
    • Market volume of new car sales of electric and plug in hybridcars will steadily grow in The Netherlands.• 2013 20.000 units• 2014 30.000 units• 2015 75.000 units
    • GPRS
    • Functies
    • Andere inkomsten
    • Rijdend app platform
    • EVs zijn niet te stuiten…Foto: Autobild.de
    • Tesla Model S
    • Foto: emobile – Safe Drive Consortium
    • Google driverless car project
    • Huib StadE: huib@stadbv.nlBlog: www.marketinginautomotive.comFacebook: /huibstadLinkenIn: in/huibstad