Online Tuesday #35 - De auto als connected device - Huib Stad

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Huib Stad schetst de ontwikkeling van de auto, vanaf de 'horseless carriage' tot de zelfrijdende connected cars van de toekomst.

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Online Tuesday #35 - De auto als connected device - Huib Stad

  1. 1. Innovatie in automotiveDe auto als connected devicePast – Present – FutureHuib StadSTAD bv | Marketing Change & Performance Management
  2. 2. Disruption
  3. 3. Foto: Louwman Museum
  4. 4. Foto: Ford Motor Corporation
  5. 5. “If I had asked people what they wanted, theywould have said faster horses.”Foto: Ford Motor Corporation
  6. 6. 1945 ~ 1990
  7. 7. En marketing ?
  8. 8. Focus on engine & body
  9. 9. Focus on engine & body
  10. 10. Innovation by 3rd parties
  11. 11. 1996GPS
  12. 12. 2010 - EVs
  13. 13. Market volume of new car sales of electric and plug in hybridcars will steadily grow in The Netherlands.• 2013 20.000 units• 2014 30.000 units• 2015 75.000 units
  14. 14. GPRS
  15. 15. Functies
  16. 16. Andere inkomsten
  17. 17. Rijdend app platform
  18. 18. EVs zijn niet te stuiten…Foto: Autobild.de
  19. 19. Tesla Model S
  20. 20. Foto: emobile – Safe Drive Consortium
  21. 21. Google driverless car project
  22. 22. Huib StadE: huib@stadbv.nlBlog: www.marketinginautomotive.comFacebook: /huibstadLinkenIn: in/huibstad

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