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Online Tuesday #32 - Guerrillamarketing - Alexis Verschueren, Raùl&Rigel
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Online Tuesday #32 - Guerrillamarketing - Alexis Verschueren, Raùl&Rigel

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  • 1. TEVEEL adverteerders gebruiken dezelfde kanalenom dezelfde mensen te bereiken op hetzelfde moment
  • 2. R&R’s Netwerk
  • 3. Wie is Raúl&RigelRaúl&Rigelformerlyknownas Jack LibertiesRaúl&Rigel= guerrilla!Raúl&Rigelis een offroad,streetwiseproductionagencyRaúl&Rigel is een collectief van kunstenaarsRaúl&Rigel activeert op straat,online oronmobileRaúl&Rigelhacerposibleloimpossible!Raúl&Rigel ook buiten de landsgrenzen!
  • 4. De 4 Drijfveren
  • 5. De 4 Drijfveren
  • 6. Streetwise versterking
  • 7. Streetwise versterking Het versterken van alternatievemediavormenbetekent het verbreden van de exposure via free-ongecontroleerdeversterking publicity en mond-tot-mondreclame(free-publicity/mond-tot-mond) (ongecontroleerdeversterking) of conventionele media (gecontroleerdeversterking). Gecontroleerdeversterking (conventionele media)
  • 8. Streetwiseexamples
  • 9. Streetvertising
  • 10. Greenvertising
  • 11. Greenvertising• Watermerken (reversed)•Graanvertising• Mosgraffiti• Sneeuwstempels•Strandvertising(sculpturen, tekening)•Veldvertising (d.m.v. kiezels in velden)•Grasvertising (maaien, uitsnijden)• “Leaf” lets
  • 12. Stunts
  • 13. & PlaystationHeavy Rain
  • 14. & Stichting Natuur & Milieu
  • 15. & Radio 538
  • 16. & Coca Cola
  • 17. &Wingman
  • 18. Klanten Raúl&Rigel
  • 19. Raúl&Rigel&Contact Alexis Verschueren Partner If you’re thinking about doing something unconventional and effective, Raúl&Rigel would love to help. Raúl&Rigel: Streetwise Productions Twitter: @raulandrigel Facebook: raulrigelproductions Blog: guerrillablog.com