Your SlideShare is downloading. ×
0
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Jordie van Rijn (eMailMonday) - Back to the Inbox - marketingfacts-dag

1,278

Published on

Jordie doet een boekje open en onthult de onwaarschijnlijke waarheid over e-mailmarketing in 2012 and beyond. Hij heet je welkom bij de 100% club aangevuld met tips voor het nieuwe e-mailmarketing en …

Jordie doet een boekje open en onthult de onwaarschijnlijke waarheid over e-mailmarketing in 2012 and beyond. Hij heet je welkom bij de 100% club aangevuld met tips voor het nieuwe e-mailmarketing en het echte leven. Warning: Deze presentatie is niet voor dummies of mensen met een zwak hart!

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,278
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Kan sterker uitleg triggered email
  • Transcript

    • 1. @emailmonday
    • 2. Very Nice! • De Marketing Dagen • Marketingfacts@emailmonday
    • 3. Top 3 doelen: Haal 100% uit dit event3: Kennis opdoen2: Mensen leren kennen1: Goed excuus om niet naar kantoor te gaanNummer 1 is al binnen: @emailmonday
    • 4. Jordie van Rijn• E-mail marketing Consultant• www.emailmonday.com• Blogger op Marketingfacts!• Twitter: @jvanrijn @emailmonday Nummer 2: Iemand leren kennen @emailmonday
    • 5. #Winning! Email heeft na search de hoogste ROI@emailmonday
    • 6. Wordcloud: “What’s the Key to Effective Email?” FIRST things first! @emailmonday
    • 7. Wat ga jij morgen doen?@emailmonday
    • 8. Wat meten e-mail marketeers? Doorklik Percentage 92% Open percentage 90% Kliks per link 51% Kliks per email 51% Post klik conversie 44% Response per segment 36% Omzet per email 33%@emailmonday
    • 9. Event DrivenMobile E-mail Email Dynamisch content platform @emailmonday
    • 10. #Mobile email@emailmonday
    • 11. #Mobile emailGordan Gekko: “Hoe wist je dat ik hier was?” @emailmonday
    • 12. #Mobile email 20% 9,29%Jun 2011 Dec 2011 Dec 2012? @emailmonday
    • 13. #mobile@emailmonday
    • 14. #mobile@emailmonday
    • 15. #mobile@emailmonday
    • 16. #Mobile email@emailmonday
    • 17. De envelop 2 1 2@emailmonday
    • 18. #Mobile email 1 2 3@emailmonday
    • 19. #Mobile email@emailmonday
    • 20. #mobile@emailmonday
    • 21. Event DrivenMobile E-mail Email Dynamisch content platform @emailmonday
    • 22. # Event driven trigger@emailmonday
    • 23. # Event driven Gedrag Persoon Product trigger actie Profiel trigger actie Database trigger actie@emailmonday
    • 24. # Event driven@emailmonday
    • 25. Gebruik het A-team!@emailmonday
    • 26. # Event driven@emailmonday
    • 27. # Event drivenNa aanmelding hebben we nooit meeriets van ze gehoord… 5% 21% Travel Automotivehttp://www.emailmonday.nl/emailmarketing-automotivehttp://www.emailmonday.nl/e-mail-in-travel-preview @emailmonday
    • 28. # Event drivenWelkomstmail 4 5 8 Opens x x Kliks Omzet x @emailmonday
    • 29. Direct waarde tonen@emailmonday
    • 30. Direct waarde tonen@emailmonday
    • 31. Fases in de lifecycle AQUIRE CONVERT GROW RETAIN RE-ACTIVATE EERSTE TERUGKERENDE VIP HERACTIVEERDESUSPECT PROSPECT AANKOOP KLANT KLANT KLANT @emailmonday
    • 32. Event driven campaigns UPSELL Fun e-mail Servicemail Bevestigen / Tevredenheids Special Bedanken enquete OfferNieuweklantT=0 T + 1 wk T + 2 wk T + 3 wk T + 5 wk T + 7 wk @emailmonday
    • 33. Berkenstock / back in stock@emailmonday
    • 34. Event DrivenMobile E-mail Email Dynamisch content platform @emailmonday
    • 35. Is Dynamische Content “Old school?”@emailmonday
    • 36. Personalisatie & segmentatie• Personalisatie is individueel: Naam, actieve verzekering• Segmentatie zijn groepen: Klant vs niet-klant & klant met niet alle verzekeringen! @emailmonday
    • 37. Dynamische Content@emailmonday
    • 38. Dynamisch kan op alle elementen Postbank case emma 2006! @emailmonday
    • 39. Gebruik van data@emailmonday
    • 40. More Input• E-mail database• (Personalized) RSS feed• Content Scraping• Eigen website / shop• 3rd party Database koppeling• APIs en widgets @emailmonday
    • 41. New-ish Dynamic content• Recommendation engines• Social content• Dynamic images voor real-time weergave @emailmonday
    • 42. @emailmonday
    • 43. Real time!• Countdown• Lokale route• Voorraad• Social data @emailmonday
    • 44. Event DrivenMobile E-mail Email Dynamisch content platform @emailmonday
    • 45. Jordie van Rijn• E-mail marketing Consultant• www.emailmonday.com• jvrijn@emailmonday.com• Twitter: @emailmonday Welkom bij de club! @emailmonday

    ×