2011	  	                                                    	                                    ...
Contents	  Foreword	  .......................................................................................................
Foreword	  	  The	  affiliate	  marketing	  industry	  has	  grown	  substantially	  over	  the	  past	  few	  years	  fro...
Robert	  Glasgow,	  Managing	  Director,	  Webgains	  Ltd	  Affiliates4u	  Survey	  Highlights	  	  Spanning	  over	  30	 ...
European	  Demographic	  Data,	  Geographies	  and	  Affiliate	  Information	  	  Figure	  1:	  Gender	  	  	  	  	  	  	 ...
Figure	  5:	  Including	  yourself,	  how	  many	  employees	  work	  within	  your	  Affiliate	  Business?	         100.0...
Others	  –	  India,	  Pakistan,	  Cyprus,	  Israel,	  Australia,	  Malaysia,	  Estonia,	  Guatemala,	  Jamaica,	  Uruguay,...
Figure	  9:	  Which	  Verticals	  do	  you	  work	  in	  with	  your	  Affiliate	  activity?	                             ...
Figure 11: Which Affiliate Models do you work with?                                                                       ...
Figure	  13:	  What	  is	  your	  preferred	  payment	  model?	  	         60.00%	         50.00%	         40.00%	        ...
Figure	  15:	  What	  %	  of	  your	  overall	  company	  turnover	  can	  be	  affiliated	  to	  Performance	  Marketing?...
Figure	  17:	  How	  do	  you	  generate	  the	  majority	  of	  traffic	  to	  your	  website?	  	                       ...
Figure	  19:	  What	  %	  of	  your	  revenue	  do	  you	  believe	  is	  lost	  due	  to	  de-­‐duplication?	         40....
Working	  with	  Advertisers	  /	  Merchants	  	  Figure	  21:	  Which	  5	  of	  these	  are	  most	  important	  to	  yo...
Affiliate	  Networks	  	  Figure	  23:	  Who	  are	  your	  preferred	  Affiliate	  Networks	  that	  you	  currently	  wo...
Communication	  with	  Advertisers	  /	  Agencies	  /	  Networks	  	  Figure	  25:	  How	  many	  marketing	  emails	  fro...
Future	  activity	  within	  Performance	  Marketing	  	  Figure	  28:	  Which	  Performance	  Marketing	  related	  chann...
Figure	  30:	  What	  do	  you	  expect	  to	  be	  the	  biggest	  threat	  to	  your	  earnings	  this	  year?	         ...
Country	  Comparisons	  Demographic	  Data	  	             100.00%	              90.00%	              80.00%	             ...
UK	                                   DE	                                         NL	                                     ...
Question:	  Have	  You	  Been	  Financially	  Funded	  in	  Any	  Way?	                                                   ...
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
A4u European Landscape Report 2011
Upcoming SlideShare
Loading in …5
×

A4u European Landscape Report 2011

1,701
-1

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,701
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A4u European Landscape Report 2011

  1. 1.     2011                   [EUROPEAN  AFFILIATE   MARKETING  LANDSCAPE   REPORT]     Created  by  Affiliates4u.com  and  in  association  with  Webgains;  The  inaugural  European  Affiliate   Landscape  Survey  includes  input  from  18  European  countries.  
  2. 2. Contents  Foreword  ...............................................................................................................................................  3  Affiliates4u  Survey  Highlights  ................................................................................................................  4  European  Demographic  Data,  Geographies  and  Affiliate  Information  ..................................................  5  Working  with  Advertisers  /  Merchants  ...............................................................................................  14  Affiliate  Networks  ................................................................................................................................  15  Communication  with  Advertisers  /  Agencies  /  Networks  ....................................................................  16  Future  activity  within  Performance  Marketing  ...................................................................................  17  Country  Comparisons  ..........................................................................................................................  19  Demographic  Data  ...............................................................................................................................  19  Affiliate  Commissions  ..........................................................................................................................  21  Country  Expansion  &  Current  Topics  of  Discussion  .............................................................................  36   ........................................................  41  The  Future  &  Performance  Marketing  Channel  Implementation                                 European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  2   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  3. 3. Foreword    The  affiliate  marketing  industry  has  grown  substantially  over  the  past  few  years  from  its  romantic  beginning  as  students  in  garrets  and  has  now  assumed  its  rightful  place  as  an  important  channel  in  advertisers’  online  marketing  strategies.    As  a  result  of  the  increased  importance  of  our  industry,  it  is  imperative  that  we  understand  the  key  business  drivers,  both  as  an  international  industry  and  in  individual  local  markets.    The  a4u  Survey  is  the  first  of  its  kind.  The  driving  force  behind  this  survey  was  a  need  to  understand  key  affiliate  issues,  geographic  differences,  promotional  techniques  and  affiliate  preferences  in  order  for  us  to  begin  to  paint  a  picture  of  our  industry.    Having  insight  into  each  market  in  isolation  and  comparing  the  results  against  the  whole  has  led  to  some  unexpected  and  exciting  results.  We’ve  always  been  aware  that,  in  order  to  effectively  market  products  and  services  internationally,  the  subtle  idiosyncrasies  of  each  local  market  and  culture  need  to  be  catered  for.  This  survey  paints  a  picture  of  these  local  trends  and  helps  us  understand  the  metrics  important  to  affiliates  across  Europe.    Aside  from  the  insight  into  local  markets,  the  survey  also  provides  us  with  valuable  data  relating  to  the  health  of  our  industry.  It  is  encouraging  to  see  from  the  mix  of  respondents,  that  our  industry  continues  to  attract  new  entrants  optimistic  about  their  futures.  These  new  entrants,  along  with  the  continued  dedication  of  established  affiliates,  ensure  that  our  industry  thrives.    They  add  valuable  content  and  promotional  opportunities  to  the  already  substantial  inventory  pool  and  continue  to  spur  on  technological  and  promotional  advancements  at  a  rate  far  outpacing  any  other  online  channel.    Further  insights  can  be  derived  from  the  preferences  stated  by  affiliates  in  terms  of  payment  models  and  communication  methods,  allowing  merchants,  networks  and  other  affiliates  a  base  from  which  to  model  current  and  future  activities.    This  initial  survey  also  presents  a  snapshot  of  current  affiliate  marketing  against  which  future  research  can  be  compared.    Affiliate  marketing  evolves  so  rapidly  that  there  are  very  few  constants,  making  comparisons  exceptionally  important.  We  are  now  in  a  position  to  build  a  factbase  over  the  next  few  years  to  document  these  changes.      I  would  like  to  take  this  opportunity  to  thank  all  of  the  affiliates  who  took  the  time  to  complete  the  survey  as  it  is  their  contributions  which  have  led  to  this  project  being  such  a  resounding  success.  I  would  also  like  to  thank  the  team  at  a4u  who  have  undertaken  the  painstaking  task  of  compiling  the  survey  and  collating  the  data  into  this  comprehensive  report.    It  is  dedication  such  as  this  which  has  catapulted  our  industry  into  the  limelight  and  long  may  it  continue.         European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  3   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  4. 4. Robert  Glasgow,  Managing  Director,  Webgains  Ltd  Affiliates4u  Survey  Highlights    Spanning  over  30  global  countries,  the  European  Affiliate  Survey  attracted  more  than  1,000  affiliates  to  enter  the  inaugural  survey.  We  ran  3  simultaneously  translated  surveys  to  encourage  wider  input  from  different  countries,  with  English,  French  and  Spanish  as  the  chosen  languages.  26%  of  Affiliates  who  are  expanding  their  activity  cross-­‐country  are  looking  to  expand  into  Germany,  with  20%  looking  to  target  the  economic  crisis  by  expanding  into  the  Republic  of  Ireland.  The  preferred  payment  model  for  Affiliates  still  remains  CPA  by  a  comfortable  margin  of  52%,  and  20%  of  Affiliates  earn  between  €1,000  and  €5,000  per  month,  showing  a  considerable  jump  in  sustainable  Affiliate  Marketing.  The  Retail  and  Travel  Verticals  remain  the  most  competitive  for  affiliate  activity,  with  60%  of  Affiliates  working  within  the  retail  vertical  and  46%  within  the  Travel  vertical.  Video  linking  is  used  the  least  by  Affiliates  when  adding  affiliate  links  to  their  web  properties.  Something  that  has  recently  gained  momentum  thanks  to  the  interactive  video  networks  that  are  launching,  this  still  has  low  exposure  throughout  Europe.  Astonishingly,  nearly  40%  of  Affiliates  are  concerned  about  de-­‐duplication  policies.  Within  those  concerned,  over  35%  believe  that  between  10-­‐25%  of  revenue  is  lost  due  to  the  Advertiser’s  de-­‐duplication  policies.  45%  of  Affiliates  only  read  between  1-­‐24%  of  their  email  communications  sent  to  them  by  Advertisers  /  Agencies  and  Networks.                   European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  4   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  5. 5. European  Demographic  Data,  Geographies  and  Affiliate  Information    Figure  1:  Gender                                                                                                                        Figure  2:  Age   100.00%   60.00%   83.91%   50.00%   80.00%   40.00%   60.00%   30.00%   40.00%   20.00%   16.09%   10.00%   20.00%   0.00%   0.00%   Under   18-­‐24   25-­‐34   35-­‐54   55-­‐64   65  on   Male   Female   18    Figure  3:  When  Did  you  Start  Working  in  Affiliate  Marketing?   1994   1995   1996   1997   1998   1999   2000   2001   2002   2003   2004   2005   2006   2007   2008   2009   2010   2011    Figure  4:  Your  Affiliate  Status?       20.26%   I  own  a  registered  affiliate   company   51.72%   I  work  for  an  Affiliate  Copmany   27.37%   I  am  Self-­‐Employed         European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  5   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  6. 6. Figure  5:  Including  yourself,  how  many  employees  work  within  your  Affiliate  Business?   100.00%   80.00%   60.00%   40.00%   20.00%   0.00%   1-­‐4   5-­‐9   10-­‐19   20-­‐49   50-­‐99   100-­‐499   500-­‐999   1000+    Figure  6:  Have  You  Been  Financially  Funded  in  Any  Way?   11.61%   Yes   No   88.17%    Figure  7:  Where  is  your  Company  Based?             European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  6   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  7. 7. Others  –  India,  Pakistan,  Cyprus,  Israel,  Australia,  Malaysia,  Estonia,  Guatemala,  Jamaica,  Uruguay,  Czech  Republic,  Indonesia,  Morocco,  Cyprus,  Estonia,  Costa  Rica,  Tunisia,  Brunei,  Chile  Figure  8:    Which  countries  do  you  currently  operate  in  (red)  and  which  countries  are  you  planning  to  expand  to  (blue)  in  2011?     50.00%   45.00%   40.00%   35.00%   30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   In  Which  Territories  Do  You  /  Your  Company  CURRENTLY  operate  in?   Which  Countries  are  you  planning  to  expand  into?                 European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  7   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  8. 8. Figure  9:  Which  Verticals  do  you  work  in  with  your  Affiliate  activity?   22.60%   36.46%   Broadband  &  Internet  Services   46.06%   24.52%   Casino,  Bingo  &  Gaming   Finance   Mobile   Online  Dalng   28.14%   Retail   Travel  &  Leisure   Other   61.62%   29.42%   19.40%     Figure  10:    How  would  you  rate  these  discussions  in  order  of  importance  within  your  main  country?       Most  Important:       1.    Google  (Updates  /  Impact)   2.    Voucher  Codes   3.      Datafeed  Importance   4.      Data  Privacy  (  Cookie  Legislation)   5.      Mulit-­‐Channel  Attribution   6.      Post-­‐View  Tracking   7.      Cashback  /  Incentive   8.      Growth  in  Mobile  Affiliate  Marketing   9.      Retargeting   10.  Brand  Bidding             European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  8   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  9. 9. Figure 11: Which Affiliate Models do you work with? Cashback  /  Incenlve   1.11%   Comparison   3.06%   9.65%   7.15%   Content  /  Portal   12.01%   7.50%   Datafeed   11.53%   E-­‐mail   21.04%   Mobile  /  App  Development   10.56%   Niche  /  Micro-­‐Niche   12.22%   Paid  Search   4.17%   Remarkelng   Voucher   Other    Others:  Webinars,  Social  Media,  Co-­‐Reg,  Offline.  Figure  12:  Which  methods  do  you  use  the  most  when  adding  Affiliate  Links  to  your  web  properties?     Most  Used     1. Generic  Text  Links   2. Banners   3. Product  Feeds  /  Data  Feeds   4. 3rd  Party  Applications   5. Voucher  Code  Feeds   6. Wordpress  Plugins   7. Videos               European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  9   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011            
  10. 10. Figure  13:  What  is  your  preferred  payment  model?     60.00%   50.00%   40.00%   30.00%   20.00%   10.00%   0.00%   CPA  (Cost  Per   CPC  (Cost  Per   CPM  (Cost  Per   Hybrid  /   Other   Revenue  Share   Acquisilon)   Click)   Mille)   Tenancy    Other:  CPO,  CPL,  RECURRING  PAYMENTS  Figure  14:  On  average,  how  much  commission  do  you  earn  per  month  in  total  across  all  your  Affiliate  activity?       3.79%   Up  to  50E   4.45%   11.36%   5.35%   2.67%   50-­‐500   9.35%   19.38%   500-­‐1,000   1,000-­‐5,000   10.47%   5,000-­‐10.000   10,000-­‐25,000   13.59%   25,000-­‐50,000   19.60%   50,000-­‐100,000   100,000-­‐250,000   250,000+             European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  10   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  11. 11. Figure  15:  What  %  of  your  overall  company  turnover  can  be  affiliated  to  Performance  Marketing?   30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   0%   1-­‐9%   10-­‐19%   20-­‐29%   30-­‐39%   40-­‐49%   50-­‐59%   60-­‐69%   70-­‐79%   80-­‐89%  90-­‐100%    Figure  16:  How  important  to  your  earnings  is  contextual  advertising?  (i.e  Adsense)   12.15%   18.22%   Very  Important   16.92%   Important   Semi-­‐Important   Not  Important   Dont  Use  Contextual  Adverlsing   29.07%   23.64%           European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  11   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  12. 12. Figure  17:  How  do  you  generate  the  majority  of  traffic  to  your  website?      Other:  Direct,  Display,  E-­‐mail,  Article  Marketing  Figure  18:  Are  you  concerned  about  Advertiser  /  Merchant  De-­‐Duplication  Policies?   35.21%   37.15%   Yes   No   Dont  Know   27.65%           European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  12   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  13. 13. Figure  19:  What  %  of  your  revenue  do  you  believe  is  lost  due  to  de-­‐duplication?   40.00%   35.00%   30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   More  than   25-­‐50%   10-­‐25%   1-­‐10%   0%   Not  Sure   50%      Figure  20:  Have  You  Used  Pay  Per  Call?                        Figure  21:  Are  You  Considering  Using  Pay  Per  Call?   9.94%   19.18%   Yes   Yes   No   No   90.06%   80.82%                               European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  13   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  14. 14. Working  with  Advertisers  /  Merchants    Figure  21:  Which  5  of  these  are  most  important  to  you  when  working  with  an  Advertiser  /  Merchant?   1. Commission  Level   2. Commission  Tier  Levels   3. Cookie  Period   4. Quality  of  Datafeeds   5. Affiliate  Incentives  &  Competitions  Figure  22:  If  you  were  to  give  an  Advertiser  /  Merchant  more  exposure,  which  5  attributes  would  be  most  important  to  consider  in  your  decision?   1. Conversion  Rate   2. Commission  Tier  Levels   3. Cookie  Period   4. Quality  of  Datafeeds   5. Affiliate  Incentives  &  CompetitionsHow  Can  a  Network  Improve  their  relationship  with  Affiliates?  “Improving  response  times”  “Connecting  Affiliates  with  suitable  Merchants,  and  vice-­‐versa.”  “Fast,  direct  and  personalised  attention.  Being  a  real  intermediary  between  Merchants  and  Affiliates.”  “More  Statistics  Regarding  Affiliate  Programmes”  “Training  Days  for  Affiliates,  help  me  improve”  “Automatically  assign  Advertisers  to  my  Niches”  “By  being  more  Transparent.”  “Work  with  us  to  understand  what  works  for  us  and  how  we  can  grow  that  –  help  us  secure  non  CPA  model  deals.”       European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  14   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  15. 15. Affiliate  Networks    Figure  23:  Who  are  your  preferred  Affiliate  Networks  that  you  currently  work  with?  (EU  Wide  Result)   2.86%   2.73%   2.61%   6.21%   24.22%   6.46%   6.71%   12.67%   19.25%   16.27%   TradeDoubler   Webgains   Zanox   Affiliate  Window   NetAffilialon   Commission  Junclon   Affilinet   Daisycon   PublicIdees   LinkShare    Figure  24:  Which  5  Features  makes  the  above  networks  your  preferred  choices  to  work  with?   1. Tracking  Reliability   2. Quality  of  Merchants  /  Advertisers   3. Payment  Reliability   4. Payment  Frequency   5. Range  of  Advertisers  Others:  Transparency,  Reputation,  Exclusivity  of  Programmes               European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  15   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  16. 16. Communication  with  Advertisers  /  Agencies  /  Networks    Figure  25:  How  many  marketing  emails  from  Agencies,  Advertisers  &  Networks  do  you  receive  per  day,  and  how  many  do  you  read?   80.00%   70.00%   60.00%   50.00%   40.00%   30.00%   20.00%   10.00%   0.00%   0   1-­‐49   50-­‐99   100-­‐199   200+    Figure  26:  What  Percentage  of  these  e-­‐mails  do  you  read?     50.00%   45.00%   40.00%   35.00%   30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   0%   1-­‐24%   25-­‐49%   50-­‐74%   75-­‐99%   100%    Figure  27:  What  are  your  primary  sources  for  keeping  in  touch  within  Affiliate  Marketing?  Email  Communications,  Affiliate  Forums,  Affiliate  Blogs,  Networking  Events,  Networking  Blogs  Others:  Twitter,  Instant  Messenger,  Phone  Calls  with  Account  Managers       European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  16   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  17. 17. Future  activity  within  Performance  Marketing    Figure  28:  Which  Performance  Marketing  related  channels  are  you  considering  implementing  within  your  Affiliate  activity  this  year?   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%    Figure  29:  Will  your  commissions  earned  in  2011  be  more  or  less  than  in  2010?           European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  17   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  18. 18. Figure  30:  What  do  you  expect  to  be  the  biggest  threat  to  your  earnings  this  year?   Mobile  /   VC  /  Angel  /  External   Localon   Funding,  1.49%   Based   Post-­‐View  Tracking,   Applicalons,   3.68%   Other,   3.45%   4.37%   Behavioural   Retargelng,   Internalonal   7.59%   Affiliates  Expanding   into  your  Territory,   6.21%   Culling  of  Affiliates   on  Programmes,   Group  Buying   12.30%   Websites,  4.02%   Cookie  Legislalon  /   Privacy,  21.03%   Google  Updates  /   Slaps,  27.24%   Exclusive   Voucher   Codes  /   Voucher   Codes,  8.62%    Others:  Recession  /  Economy,  De  Duplication,  Facebook    Figure  31:  How  positive  are  you  regarding  the  future  of  Performance  related  activity  within  your  business?   2.65%   0.71%   19.12%   Very  Posilve   35.75%   Posilve   Neutral   41.77%   Negalve   Very  Negalve         European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  18   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  19. 19. Country  Comparisons  Demographic  Data     100.00%   90.00%   80.00%   70.00%   60.00%   50.00%   Male   Female   40.00%   30.00%   20.00%   10.00%   0.00%   UK   DE   NL   FR   ESP   DK   SWE       65  on   55-­‐64   35-­‐54   25-­‐34   18-­‐24   Under  18   UK   DE   NL   FR   ESP   DK   SWE           European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  19   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  20. 20. UK   DE   NL   FR   ESP   DK   SWE   I  own  a  registered  affiliate  company   I  work  for  an  Affiliate  Copmany   I  am  Self-­‐Employed    Question:  Including  yourself,  how  many  employees  work  within  your  Affiliate  business?   1-­‐4   5-­‐9   10-­‐19   20-­‐49   50-­‐99   100-­‐499   500-­‐999   1000+   UK   DE   NL   FR   ESP   DK   SWE                   European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  20   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          
  21. 21. Question:  Have  You  Been  Financially  Funded  in  Any  Way?   No   Yes   UK   DE   NL   FR   ESP   DK   SWE    Affiliate  Commissions    Question:  On  average,  how  much  commission  do  you  earn  per  month  in  total  across  all  your  Affiliate  activity?   UK   DE   NL   SWE   FR   ESP   ESP   NL   DK   UK   SWE         European  Affiliate  Marketing  Landscape  Report  2011   In  Association  with  Webgains     All  rights  reserved.  Existem  Ltd  grants  you  to  store  and  print  from  this  m aterial  for  your  own  personal  and  commercial  use.    No   Page  21   part  of  this  publication  m ay  be  reproduced  without  prior  permission  from  the  publisher.  Copyright  ©  Existem  Ltd  2011          

×