Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

What You Need To Know About Health 2.0

5,636
views

Published on

Teleconference:What You Need To Know About Health 2.0, Carlton A. Doty, Principal Analyst, eBusiness & Channel Strategy Forrester Research (August 2008)

Teleconference:What You Need To Know About Health 2.0, Carlton A. Doty, Principal Analyst, eBusiness & Channel Strategy Forrester Research (August 2008)

Published in: Business, Health & Medicine

0 Comments
23 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,636
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
23
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. August 4, 2008. Call in at 12:55 p.m. Eastern time Carlton A. Doty Principal Analyst, eBusiness & Channel Strategy Forrester Research Teleconference: What You Need To Know About Health 2.0
  • 2. What is “Health 2.0”?
  • 3. Actually, everything is now dubbed “2.0” Web 2.0 X Relationships Retail 2.0 Finance 2.0 Travel 2.0 Telco 2.0 Hospitality 2.0 Health 2.0
  • 4. Forrester calls this . . . Source: Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business Press, 2008 A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations The groundswell:
  • 5. How does this apply to healthcare?
  • 6. More than half of US online consumers research health-related topics online July 11, 2008, “The Social Technographics® Of US Online Health Information Seekers”
  • 7. Online health information seekers focus on specific conditions and medications July 11, 2008, “The Social Technographics® Of US Online Health Information Seekers”
  • 8. Forrester’s Social Technographics® ladder Base: US online consumers Source: North American S ocial Technographics® Survey, Q2 2007 Note: Groups include people participating in at least one of the activities monthly.
  • 9. The Social Technographics of online health information seekers July 11, 2008, “The Social Technographics® Of US Online Health Information Seekers”
  • 10. Health 2.0 is about real people helping each other with real health problems . . .
  • 11. . . . the online ecosystem is as diverse as we are!
  • 12. Source: Yahoo! Health (http://health.yahoo.com/)
  • 13. Source: DailyStrength (http://dailystrength.org)
  • 14. Source: Trusera (http://www.trusera.com/health/) Users can give ratings or “karma points” for individual members. The site allows user-controlled levels of privacy settings.
  • 15. Source: PatientsLikeMe (http://www.patientslikeme.com/) Specialization in specific conditions
  • 16. Source: Breast Cancer Network of Strength (http://www.networkofstrength.org/)
  • 17. Source: CancerCompass (http://www.cancercompass.com/)
  • 18. Detroit Medical Center posts educational videos on YouTube . . .
  • 19. . . . as a way to freely promote its medical video library Source: Detroit Medical Center (http://dmc.org/)
  • 20. Does the groundswell matter to you? YES! Because your customers are defining your brands , products , and services . . .
  • 21. The good . . . Southwest Airlines engaged with a passionate customer base on a blog and turned a downloadable widget into more than $130M in revenue within 18 months of launch! Source: Southwest Airlines Blog (http://blogsouthwest.com/)
  • 22. The bad . . . Source: Health Insurance Horror Stories (http://www.bluecrosssucks.com/consumer.htm), YouTube (http://www.youtube.com/watch?v=PkGUU_ggO3k), and Bank of America Sucks (http://www.bankofamericasux.com/)
  • 23. And the ugly . . . This is now the leading result that YouTube returns when searching for “Comcast”, with more than 1.2 million viewers. Source: YouTube (http://www.youtube.com/watch?v=CvVp7b5gzqU)
  • 24. So, the only remaining questions . . .
    • Are you going to be part of the conversation?
    • How can you develop a social strategy to extract real business value?
  • 25. Follow the POST method
    • P eople:
      • Understand the nature of your customers’ social activities online.
    • O bjectives:
      • Decide what the business goals of your social strategy will be.
    • S trategy:
      • Recognize and plan for how your customer relationships will change.
    • T echnology:
      • Determine which technologies will meet you business goals your customers’ needs.
  • 26.  
  • 27. You Your customers
  • 28. Thank you Carl Doty +1 617.613.6118 [email_address] www.forrester.com