The Future of Interactive Advertising

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The Future of Interactive Advertising
Part 1: Cases

http://www.upstream.nl/blog/bericht/the_future_of_interactive_advertising

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The Future of Interactive Advertising

  1. 1. Advertising in the digital age It’s all about socialising, sharing and creating Future of Interactive advertising Marco Derksen September 2010
  2. 2. Advertising in the digital age Cases   http://www.spinawards.nl/   http://www.creativeshowcase.net/   http://www.liaawards.com/   http://www.oneclub.org/os/osi/showcase/?year=2010   http://www.webaward.org/   http://www.webbyawards.com/   http://adsoftheworld.com/   http://www.canneslionsarchive.com/ (payed)
  3. 3. Advertising in the digital age Case: G-Star's Next Raw Reporter
  4. 4. Advertising in the digital age Case: Stanislav (Ministerie van Justitie, Veilig Internet)
  5. 5. Advertising in the digital age Case: Amstel Teamlink (Heineken)
  6. 6. Advertising in the digital age Case: Wieckse Zonneradar (Heineken)
  7. 7. Advertising in the digital age Case: Walk-in Fridge (Heineken)
  8. 8. Advertising in the digital age Case: Walk-in Fridge (Heineken)
  9. 9. Advertising in the digital age Case: Walk-in Fridge (Bavaria Spoof)
  10. 10. Advertising in the digital age Case: Walking Fridge (Grolsch)
  11. 11. Advertising in the digital age Case: Walking Fridge (Grolsch)
  12. 12. Advertising in the digital age Case: Walking Fridge (Grolsch)
  13. 13. Advertising in the digital age Case: Walking Fridge (Grolsch)
  14. 14. Advertising in the digital age Case: Walking Fridge (Grolsch)
  15. 15. Advertising in the digital age Case: Walking Fridge (Grolsch)
  16. 16. Advertising in the digital age Case: Wanna be Friends (Hi)
  17. 17. Advertising in the digital age Case: Wanna be Friends (Hi)
  18. 18. Advertising in the digital age Case: Wanna be Friends (Hi)
  19. 19. Advertising in the digital age Case: Wanna be Friends (Hi)
  20. 20. Advertising in the digital age Case: Code Red (Nike)
  21. 21. Advertising in the digital age Case: Green Party, UK
  22. 22. Advertising in the digital age Case: London Fashion Week (sponsored by Mercedes-Benz)
  23. 23. Advertising in the digital age Case: Facebook Showroom (IKEA)
  24. 24. Advertising in the digital age Case: Unbox the banner (IKEA)
  25. 25. Advertising in the digital age Case: Graffiti (AIDES)
  26. 26. Advertising in the digital age Case: The Perrier Mansion
  27. 27. Advertising in the digital age Case: Uniqlo Lucky Switch
  28. 28. Advertising in the digital age Case: Need for Speed SHIFT Banner Tournament
  29. 29. Thx! The past, present and future of media

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