Topic Forum: Social Media & User Generated Content Jim Nail, Cymfony Moderated by Doug Weaver, Upstream Group

What you signed up for… “ Social networks, which are segmented for special interest groups, hit at the essence of behavioral targeting. How can brands participate in this highly engaging environment without disrupting the user experience? How can brands be assured that the user-generated content they are associated with is clean?” Social Media & User Generated Content

What we really want to look at… What the heck it really means and really encompasses and… What the heck marketers are supposed to do and not do with it Social Media & User Generated Content

What the heck it really means and really encompasses and…

What the heck marketers are supposed to do and not do with it

Social Media and user-generated content are catch-all descriptions for many different participatory online environments. How are they best segmented and understood? Social Media & User Generated Content

Specifically… Engagement Discovery Measurement Monitoring

Which parts of the Social Media and User-Generated Content landscape should marketers care about the most? When should marketers just stay away? Social Media & User Generated Content

Specifically… Engagement Discovery Measurement Monitoring

To be effective at engaging in Social Media, what core values and communication standards must a company possess? Social Media & User Generated Content

At what point should a company take a blogger or a discussion thread seriously? Is it ever too soon? When is it too late? Social Media & User Generated Content

Marketing has always been partly about creating and maintaining a positive company or brand storyline. Is that a thing of the past? Social Media & User Generated Content

Consumers talk about everything from breakfast cereal to cars to prescription drug reactions. Are there product categories that are more or less appropriate for marketer engagement? Social Media & User Generated Content

Creating profiles for products, movies and games on MySpace and other venues: Good idea? Bad idea? Social Media & User Generated Content

What’s the takeaway….?

Topic Forum: Social Media & User Generated Content Thank You for Joining Us!