Nokia World 2007

Slide 1: Nokia World 2007 Belong, participate, seek and share Integrating context to our lives Anssi Vanjoki Nokia Company Confidential 1 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 2: The 4 th screen Company Confidential 2 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 3: 200 million technology leaders… Technology HIGHER INVOLVEMENT Leaders Young Explorers The 4th screen Technology Stylists Pragmatic Leaders Life Life Jugglers Style Leaders Builders ASPIRATIONAL RATIONAL Mature Image Seekers Acceptors Style Followers Family Providers Simplicity Seekers LOWER INVOLVEMENT Company Confidential 3 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 4: …are showing us the way for future mobility Technology Leaders Company Confidential 4 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 5: We started on this path five years ago Company Confidential 5 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 6: Voice is 12% of usage Voice Browsing 12 % 8 % Games 4% Utility Time allocation 4% per application Productivity 1% PIM 14 % Messaging 37 % Multimedia 16 % Source: Smartphone 360 study 2007 Company Confidential 6 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 7: WiFi covers third of data WLAN 31 % Data traffic per radio technology WCDMA 54 % EDGE 7% GPRS 7% Source: Smartphone 360 study 2007 Company Confidential 7 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 8: Browsing has become a key experience OTHERS 6 % MESSAGING 12 % Data traffic per application BROWSING 52 % MULTIMEDIA 30 % Source: Smartphone 360 study 2007 Company Confidential 8 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 9: Openness is a basic requirement Company Confidential 9 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 10: Experience can be improved Company Confidential 10 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 11: Amount of applications is growing Company Confidential 11 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 12: Experiences behave differently Company Confidential 12 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 13: Difficult to discover applications and content Company Confidential 13 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 14: Difficult to store my media Company Confidential 14 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 15: Managing my complete digital life Company Confidential 15 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 16: What are we doing to enhance the experience Company Confidential 16 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 17: Simplicity Experience Suites Games Music Video & TV Contacts Maps Photos Internet Company Confidential 17 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 18: Simplicity Discovering content in context Internet Radio Company Confidential 18 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 19: Simplicity Discovering content in context Company Confidential 19 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 20: Complete experience I am in control Me and we in my control Connect Share Simple Access My media My contacts are safe are together Company Confidential 20 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 21: Complete experience • Mobile • Web • PC / Mac Company Confidential 21 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 22: Complete experience Unified • Mobile • Web • PC / Mac Company Confidential 22 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 23: Complete experience Unified • Mobile • Web • PC / Mac is your personal dashboard to life Company Confidential 23 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 24: is your personal dashboard to life Company Confidential 24 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 25: Mobile Web PC / Mac Company Confidential 25 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 26: Ovi.com One place to connect, manage, and share your mobile and online activities Company Confidential 26 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 27: Ovi.com Suites bridge Company Confidential 27 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 28: Ovi.com Single sign-on Company Confidential 28 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 29: Ovi.com Media streams Company Confidential 29 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 30: Ovi.com My contacts & relationships Company Confidential 30 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 31: Ovi.com Entertainment Try & buy Company Confidential 31 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 32: Ovi.com Maps: Search, Seek & Find Company Confidential 32 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 33: Mobile Web PC / Mac Company Confidential 33 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 34: Ovi Suite for PC Backup, sync and manage your content Company Confidential 34 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 35: Mobile Web PC / Mac Company Confidential 35 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 36: on mobile Experience Suites Company Confidential 36 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 37: Mobile is your personal Web PC / Mac dashboard to life Company Confidential 37 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 38: is your personal Unified UI for mobile, PC and Online dashboard to life Entertainment & Single sign-on, Media backup, support Personal and relationships context Company Confidential 38 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 39: Ovi is open Company Confidential 39 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 40: Garmisch- Papi Partenkirchen January 3, 2008 Anssi Phone: +123456789 IM/E-mail: anssi@nokia.com Online and on skiis Status: Ari Company Confidential 40 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 41: Dec 2007 Ovi for PC Ovi.com Services rollout Company Confidential 41 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 42: Music experience Company Confidential 42 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 43: People want it all Company Confidential 43 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 44: Comes with music Company Confidential 44 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 45: First partners Company Confidential 45 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 46: From web2.0 to web NG Company Confidential 46 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Slide 47: Thank you Company Confidential 47 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials