Nokia World 2007
Belong, participate,
seek and share
Integrating context
to our lives
Anssi Vanjoki
Nokia
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The 4 th
screen
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200 million technology leaders…
Technology
HIGHER INVOLVEMENT Leaders
Young
Explorers
The 4th screen
Technology Stylists
Pragmatic Leaders
Life
Life Jugglers Style Leaders
Builders
ASPIRATIONAL
RATIONAL
Mature Image Seekers
Acceptors
Style Followers
Family
Providers
Simplicity Seekers
LOWER INVOLVEMENT
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…are showing us the way
for future mobility Technology
Leaders
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We started on this path five years ago
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Voice is 12% of usage
Voice Browsing
12 % 8 % Games
4%
Utility
Time allocation
4%
per application
Productivity
1%
PIM
14 %
Messaging
37 %
Multimedia
16 %
Source: Smartphone 360 study 2007
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WiFi covers third of data
WLAN
31 %
Data traffic per
radio technology
WCDMA
54 %
EDGE
7%
GPRS
7%
Source: Smartphone 360 study 2007
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Browsing has become a key experience
OTHERS 6 %
MESSAGING
12 % Data traffic per
application
BROWSING
52 %
MULTIMEDIA
30 %
Source: Smartphone 360 study 2007
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Openness is a basic requirement
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Experience
can be
improved
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Amount of
applications
is growing
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Experiences
behave
differently
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Difficult to discover
applications and
content
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Difficult to store
my media
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Managing
my complete
digital life
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What are we
doing to enhance
the experience
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Simplicity
Experience Suites
Games Music Video & TV Contacts Maps Photos Internet
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Simplicity
Discovering
content in context
Internet Radio
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Simplicity
Discovering
content in context
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Complete
experience I am
in control
Me and we in my control
Connect Share
Simple Access
My media My contacts
are safe are together
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Complete
experience
• Mobile
• Web • PC / Mac
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Complete
experience
Unified • Mobile
• Web • PC / Mac
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Complete
experience
Unified • Mobile
• Web • PC / Mac
is your personal
dashboard to life
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is your personal
dashboard to life
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Mobile
Web PC / Mac
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Ovi.com
One place to
connect, manage,
and share your
mobile and online
activities
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Ovi.com
Suites bridge
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Ovi.com
Single sign-on
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Ovi.com
Media streams
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Ovi.com
My contacts
& relationships
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Ovi.com
Entertainment
Try & buy
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Ovi.com
Maps:
Search,
Seek & Find
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Mobile
Web PC / Mac
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Ovi Suite
for PC
Backup, sync
and manage
your content
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Mobile
Web PC / Mac
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on mobile
Experience Suites
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Mobile
is your personal
Web PC / Mac
dashboard to life
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is your personal Unified UI for mobile, PC and Online
dashboard to life
Entertainment & Single sign-on,
Media backup, support
Personal and relationships context
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Ovi is open
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Garmisch- Papi
Partenkirchen
January 3, 2008
Anssi
Phone: +123456789
IM/E-mail: anssi@nokia.com
Online and on skiis
Status:
Ari
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Dec
2007
Ovi for PC
Ovi.com
Services
rollout
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Music experience
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People want it all
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Comes with music
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First partners
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From web2.0
to web NG
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Thank you
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