Nokia World 2007

200 million technology leaders… Technology HIGHER INVOLVEMENT Leaders Young Explorers The 4th screen Technology Stylists Pragmatic Leaders Life Life Jugglers Style Leaders Builders ASPIRATIONAL RATIONAL Mature Image Seekers Acceptors Style Followers Family Providers Simplicity Seekers LOWER INVOLVEMENT Company Confidential 3 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Voice is 12% of usage Voice Browsing 12 % 8 % Games 4% Utility Time allocation 4% per application Productivity 1% PIM 14 % Messaging 37 % Multimedia 16 % Source: Smartphone 360 study 2007 Company Confidential 6 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

WiFi covers third of data WLAN 31 % Data traffic per radio technology WCDMA 54 % EDGE 7% GPRS 7% Source: Smartphone 360 study 2007 Company Confidential 7 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Browsing has become a key experience OTHERS 6 % MESSAGING 12 % Data traffic per application BROWSING 52 % MULTIMEDIA 30 % Source: Smartphone 360 study 2007 Company Confidential 8 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Complete experience I am in control Me and we in my control Connect Share Simple Access My media My contacts are safe are together Company Confidential 20 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

is your personal Unified UI for mobile, PC and Online dashboard to life Entertainment & Single sign-on, Media backup, support Personal and relationships context Company Confidential 38 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Garmisch- Papi Partenkirchen January 3, 2008 Anssi Phone: +123456789 IM/E-mail: anssi@nokia.com Online and on skiis Status: Ari Company Confidential 40 © 2007 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

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Nokia World 2007

by Marco Derksen on Dec 09, 2007

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