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New Media Business Trip China (DRAFT)
 

New Media Business Trip China (DRAFT)

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New Media Business Trip China (DRAFT)

New Media Business Trip China (DRAFT)

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New Media Business Trip China (DRAFT) New Media Business Trip China (DRAFT) Presentation Transcript

  • New Media Business Trip China 29 march – 5 april 2008
  • New media business trip china
  • New media business trip china
  • Shanghai
  • China Basics
    • Slightly larger than US, incl. Alaska PRC area: 9,596,960sq km
    • 1.3 billion people
    • China about twice the
    • population of EU
    • 90+% literacy
    • Government focus on English language development
    Source: www.worl-gazetteer.com and http://www.cafediverso.com China = 4 x US population
  • China Basics
    • China about same size as Europe: PRC area: 9,596,960sq km
    • EU area: 9,900,000sq km
    • 1.3 billion people
    • China about twice the
    • population of EU
    • 90+% literacy
    • Compared to 94% in Europe
    • Government focus on English language development
    Source: www.worl-gazetteer.com and http://www.cafediverso.com China = 3x population of Europe!
  • Population
  • Defining the tiers
    • First-Tier Cities
    • Four municipalities: Beijing, Chongqing, Shanghai , Tianjin
    • Cities with total retail sales of more than RMB30bn, annual per capita income of
    • RMB11,000 and high per capita retail sales as proportion of income:
    • 10 provincial capitals: Changchun (Jilin), Chengdu (Sichuan), Guangzhou (Guangdong),
    • Hangzhou (Zhejiang), Harbin (Heilongjiang), Jinan (Shandong) Nanjing, (Jiangsu),
    • Shenyang (Liaoning), Wuhan (Hubei), Xi’an (Shaanxi)
    • Four leading cities: Dalian, Qingdao, Shenzhen, Xiamen
    • Second-Tier Cities
    • 17 provincial capitals: Changsha (Hunan), Chengdu , Fuzhou (Fujian), Guiyang (Guizhou),
    • Haikou (Hainan), Hefei (Anhui), Hohhot (Inner Mongolia), Kunming (Yunnan), Lanzhou
    • (Gansu), Lhasa (Tibet), Nanchang (Jiangxi), Nanning (Guangxi), Shijiazhuang (Hebei),
    • Taiyuan (Shanxi), Urumqi (Xinjiang), Xining (Qinghai), Yinchuan (Ningxia), Zhengzhou
    • (Henan)
    • 50 prefecture-level cities, including, Ningbo, Suzhou, Wuxi, Wenzhou, Nantong,
    • Dongguan, Zhanjiang
    • 15 more cities with populations of between 500,000 and 2mn
    • Third-Tier Cities
    • Approximately 200 county-level cities
    • Fourth-Tier Cities
    • Approximately 400 capitals of county towns
  • Media landscape
  • Digital Media Landscape
    • Approx. 220 million internet users
    • Approx. 550 million mobile users
  • Market differences
    • Much younger internet population
    • Grass-roots internet usage (entertainment, games)
    • Strong sense of community (blogs, bbs)
    • No trust in online payment
    • Dynamics of a high-growth market (scalability, fast moving competitors)
    • Perception that non-local internet companies fail (Google vs Baidu, Youtube vs Todou, Netvibes vs Yaawa)
  • What’s hot in China?
    • Search in blogs and bbs (eg CIC data)
    • Entertainment, games, music
  • Emerging Economies Lead Future Online Growth CAGR of Online Population (2006 to 2011) Online Penetration in 2011 Note: Not all countries are included. Size of bubble indicates relative size of the online population in 2011. World averages in 2011 US UK Australia Japan Germany Singapore Czech Republic Israel Italy Chile Bulgaria Romania Argentina UAE Mexico South Africa Egypt Russia Brazil China India Indonesia Philippines France Netherlands Sweden Saudi Arabia Canada Norway
  • Advertising market
  • Advertising market
  • Online Advertising in China
  • Online Advertising in China
  • Online Advertising in China
  • Online Advertising in China
  • Online Advertising in China
  • Online Advertising in China
  • Mobile coverage China