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It's all about content, sharing and socialising

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  • http://www.flickr.com/photos/marketingfacts/4626765447/
  • Transcript

    • 1. Communication in the digitale age It’s all about content, sharing and socialising
    • 2. Changing relationships between institutes and individuals Page 
    • 3. From traditional to connected consumers Page  Traditional Consumer Online Consumer Connected Consumer
    • 4. Context – not content – is king Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king
    • 5. Disruptive innovation Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king disruption in content creation disruption in content distribution and consuming
    • 6. It’s all about content, sharing and socialising Page  Traditional Consumer content is king Online Consumer content becomes a commodity Connected Consumer context is king disruption in content creation disruption in content distribution and consuming Content Sharing Socialising
    • 7. Social media strategie Page  www.upstream.nl

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