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  • Thanks for the mention of chocri's customized chocolate bars! Yay innovation!
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  • http://www.cluetrain.com/
  • http://www.itu.dk/people/rkva/2010-Fall-IM/readings/The-Rise-of-the-Digital-Native.pdf
  • European Technographics ® Benchmark Survey, Q2 2010 Zie ook: http://blogs.forrester.com/reineke_reitsma/10-04-16-data_digest_media_consumption_age_europe
  • http://www.ditto.me/
  • http://www.ditto.me/
  • http://headrush.typepad.com/creating_passionate_users/2006/12/httpwww37signal.html
  • http://www.google.com/landing/recipes/ http://www.vrouwonline.nl/weblog/culimonique/8056/recepten-zoeken-op-google http://www.youtube.com/watch?v=IsUN1dUbbM8
  • http://translate.google.com/ http://www.layar.com/ http://www.shazam.com/ http://donteat.at/ http://www.springwise.com/food_beverage/donteatat/
  • http://www.iens.nl/ http://www.missethoreca.nl/1085027/restaurant/restaurant-nieuws/HorecabedrijfRoeptOpTotFraudeOpRecensiesites.htm
  • https://twitter.com/#!/moniquevanloon/status/44355202257649664
  • http://search.twitter.com/search?q=%23tweetjemee
  • http://www.twiner.nl/
  • http://www.facebook.com/BBQatThePark
  • http://twitter.com/Gummmbar https://twitter.com/#!/Gummmbar/status/42569410422112256 http://twitpic.com/465jag
  • http://garyvaynerchuk.com/ http://twitter.com/slijterijmeisje http://www.kleinstesoepwinkel.nl/ http://www.sugarsweetsecrets.blogspot.com/ http://www.pieman.nl/ Mooie voorbeelden op twitter http://twitter.com/NivenKunz > #twittable http://twitter.com/sophilounge - http://twitter.com/michelkuipers> communiceert actief http://twitter.com/edskitchen > #tworkshop #tweetgredients http://twitter.com/desemenzo > met passie voor zijn product http://twitter.com/oesters > met passie voor zijn product http://twitter.com/casaforesta >met passie voor zijn product
  • http://twitter.com/socialijs
  • http://www.letscoffee.nl/ http://twitter.com/letscoffee http://www.flickr.com/photos/marketingfacts/tags/letscoffee/
  • http://thecremebruleecart.com/ http://twitter.com/cremebruleecart http://www.yelp.com/biz/the-creme-brulee-cart-san-francisco Via: http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ The Creme Brulee Man: Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to a range of local foodies. But without a set location, how do these carts let consumers know where they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. He knows that most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says. The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous. Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn’t have as much of a presence on Facebook, and he’s not sure the model is as efficient as Twitter. “Twitter can absorb more than Facebook with very little effort,” Kimball adds. Yelp has also been a valuable source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars. Meer lezen: http://blogs.sfweekly.com/foodie/2010/10/creme_brulee_man_rolls_out_a_n.php
  • http://www.mobilecravings.com/ http://twitter.com/kogibbq http://www.examiner.com/social-media-in-los-angeles/la-food-trucks-drive-business-with-social-media http://www.youtube.com/watch?v=h3mB1dFmoJ8
  • http://www.smulweb.nl/ http://allrecipes.com/ http://www.foodista.com/ http://www.nibbledish.com/ http://www.foodnetwork.com/ http://www.foodbuzz.com/
  • http://www.iens.nl/ http://www.yelp.com/ http://friendseat.com/ http://www.specialbite.com/
  • http://www.foodspotting.com/
  • “ Waste not, want not” is an ages-old truism that's taken on fresh relevance in this era of environmental awareness and economic uncertainty. Aiming to do its part to put that principle into practice, Tada Yasai is a Japanese initiative to help ensure that excess local produce doesn't get wasted. Tada Yasai — whose name means “free vegetables” — is a site that offers just that to registered users. The fresh produce given away is surplus grown by farmers in Japan's Saitama and Gunma prefectures. It's often left over simply because it doesn't meet the aesthetic criteria imposed by many supermarkets — other than visually, the quality of the goods is at least as high as those found in stores. Quantities are typically limited, and consumers must both register and pay shipping to receive the free produce, according to a report in Japan Trends. Meanwhile, farmers get profile pages on the site along with the opportunity to sell their produce as well. Free love can go a long way, as we've documented already on numerous occasions, but when it prevents waste and offers the potential for future sales to boot? Well, that's a combination that's got to be hard to beat. (Related: Tokyo shop only offers free newspapers and magazines — Rice cracker brand's cafés serve free drinks and snacks.) Website: www.tadayasai.com Nachtrestaurant https://picasaweb.google.com/lex.hupe/Nachtrestaurant?authkey=Gv1sRgCOKiqcHv1rrg0wE# http://www.7di.nl/projecten/nachtrestaurant/over http://criticalmedia.uwaterloo.ca/teattweet/ http://twitter.com/#!/attnplease http://www.youtube.com/watch?v=l2LBICPEK6w
  • http://www.lavialla.it/ http://dailym.net/2011/02/fattoria-la-vialla-heerlijke-italiaanse-biologische-producten
  • http://www.lays.nl/
  • http://www.heineken.com/ http://www.facebook.com/heineken http://www.socialbakers.com/facebook-pages/brands/tag/alcohol http://www.socialbakers.com/facebook-pages/7174672354-heineken http://www.socialbakers.com/blog/94-heineken-deletes-its-local-facebook-presence-moves-to-a-global-only-strategy/
  • Rather than being crowdfunded in the manner of BeerBankroll or OurBrew, Broo is a new Australian beer brand that is giving away shares in its new company with each purchase made. Launched on Australia Day in January this year, Broo aims to be Australian through and through. Now, as part of a one-time offer that continues through the end of this month, it's also aiming to give local buyers of its beer a stake in the company. Consumers need only purchase between one and 50 cartons of Broo online for AUD 54.99 each, and they're entitled to 10 free shares in the company for every carton they purchase. As many as 10 million shares will be given away, according to the company's prospectus. Available also at select Australian retailers, Broo is donating AUD 1 to flood relief from every carton sold. For a brand that's built on (still) made here appeal, channeling shares into local hands is a smart strategy for public relations, in particular. One for inspiration! Website: www.broo.com.au
  • http://www.starbucks.com/
  • http://www.facebook.com/Starbucks http://twitter.com/starbucks http://bits.blogs.nytimes.com/2010/03/11/starbucks-fans-can-become-a-barista-on-foursquare/ http://www.starbucks.com/coffeehouse/wireless-internet Via: http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ Most experts will agree that Starbucks has one of the best social media strategies out there. Now that it is giving away free WiFi, it is even more of a magnet for roving laptop warriors. And with 10 million Facebook fans, Starbucks is now close to surpassing the Facebook fan base of Lady Gaga. The company has held a number of promotions on its page to drive engagement. For example, Starbucks held a promotion for free pastries on its Facebook page, allowing customers to access a coupon that would give them a free pastry with a purchase of a coffee drink. Advertising on the social network has also helped to drive traffic to Starbucks’ page. In terms of Twitter, Starbucks has also been incredibly active on the microblogging network, amassing nearly one million followers. Not only does the company’s Twitter stream serve as an engagement tool with customers who are talking about the brand on Twitter, but it is also used as a way to spread news from Starbucks. Starbucks has also participated in Twitter’s promoted Tweets program, which allows advertisers to buy sponsored links on Twitter. The combination of geolocation and social networks is also a huge avenue for Starbucks and the company was one of the first major brands to broker a deal with popular location-based social network Foursquare. In March, Starbucks started offering Foursquare mayors of retail stores special ‘Barista’ badges that would come with discounts on drinks and food. Starbucks also partnered recently with mobile social network Brightkite to give members special discounts on drinks.
  • http://www.flickr.com/groups/starbuckscoffeecompany/pool/ http://www.youtube.com/starbucks http://mystarbucksidea.force.com/
  • http://nl.mymuesli.com/ http://www.fdye.nl/2011/mymuesli/
  • http://www.createmychocolate.com/
  • http://mashable.com/2011/02/20/crowdsourcing-case-studies/ http://mass-customization.info/post/3444889958/in-germany-mcdonalds-has-introduced-a-burger Burger configurator http://www.brewtopia.com.au/ http://blog.iamjesse.info/post/1551617514/open-source-crowdsourcing-beer http://www.youtube.com/watch?v=5KufZwaU-7E
  • http://www.horecainspiratie.nl/
  • http://www.ztrdg.nl/
  • http://www.foodinspiration.nl/ http://www.stamppottogo.nl/ http://www.food2.com/ http://www.yunomi.nl/
  • http://www.foodvakbeurs.nl/ http://www.culinaireversmarkt.nl/ http://www.youtube.com/watch?v=aAh2EwXJNt4
  • http://www.culios.nl/
  • http://foodessentials.com/ http://itunes.apple.com/us/app/locavore/id306140158?mt=8 https://squareup.com/
  • http://94wines.com/
  • http://www.toptable.com/ http://twitter.com/#!/toptable
  • http://www.jdvhotels.com/ http://twitter.com/JDVHOTELS http://twitter.com/#!/JDVHotels/status/18453698660 http://www.facebook.com/jdvhotels Via: http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/ Joie De Vivre: Joie De Vivre, a company that operates 33 luxury hotels in California is using a variety of social media platforms to drive sales and marketing for its properties. Central to the hotel group’s strategy is disseminating deals and coupons to followers and fans on Facebook and Twitter. Every Tuesday, Joie De Vivre’s Twitter account will Tweet an exclusive deal to its nearly 10,000 followers. Followers have only hours to book the steeply discounted room rate. For example, this past Tuesday, it offered $79 rooms at the group’s Galleria Park Hotel in San Francisco in November and December. The company also operates similar deals for its 5,000-plus Facebook fans on Fridays. In less than a year, Joie De Vivre has booked over 1,000 room nights through these types of deals—rooms that otherwise would have stayed empty. The company has also started a partnership with coupons site Mobile Spinach to offer coupons for the group’s restaurants. And the company has partnered with Foursquare to offer deals for check-ins at its various restaurants. In terms of flash sales, Joir De Vivre has done a number of deals with travel sites like Gilt’s Jetsetter as well as RueLaLa, and Nadeau says these deals have done moderately well. The company’s marketing VP Ann Nadeau tells me that because of the economy the hotel industry’s marketing budgets have shrunk, and social media efforts have proved to be a great way to both drive sales and build loyalty. The company’s social media efforts are not solely deal based. This summer, Joie De Vivre encouraged consumers to enter its Road Trippin’ California contest, which asked people to submit videos on YouTube that share why they love California. Three winners, out of 270 videos that were submitted, were selected to win all-expense California road trips with stays in the company’s hotels. In terms of using social media for customer service, Nadeau says that each property hotel manager is responsible for monitoring conversations and reviews on Twitter, Facebook, and Yelp.
  • http://keepstream.com/marketingfacts/bkuLVPp
  • http://www.mijnhoreca.nl/
  • http://www.mindz.com/plazas/HORECA_NL/blog
  • http://www.foodlog.nl/
  • http://www.etenvanvlakbij.nl/ http://twitter.com/foodinspirators http://foodinspirators.hyves.nl/ http://www.flickr.com/photos/54412643@N06/
  • http://foodzie.com/ http://twitter.com/foodzie http://www.facebook.com/foodzie Via: http://bits.blogs.nytimes.com/2009/01/16/an-online-farmers-market/ A start-up, Foodzie, is an online farmers market where small, artisan food producers and growers can sell their products. On Foodzie, sellers can post their goods for free and Foodzie takes a 20 percent cut of each sale. While a 20 percent cut is high for an e-commerce site (Etsy sellers pay 20 cents to list each item and the site takes a 3.5 percent cut), it is low in the food business, Mr. LaFave said. Food retailers typically take 50 percent of the sale price and distributors take another 10 percent.
  • http://www.localharvest.org/
  • http://www.willemendrees.nl/ http://twitter.com/#!/WillemenDrees/status/44064900229763072
  • http://www.slowfood.com/ http://www.strength.org/ http://www.foodfirst.org/ http://www.letsmove.gov/
  • http://wefeedback.org/
  • http://www.summ.nl/ http://nudge.nl/nudge-lab/71 http://www.youtube.com/watch?v=nyY5cSnxSJI http://twitter.com/GetSUMM
  • http://www.upstream.nl/blog/bericht/veranderend_medialandschap_leidt_tot_regie_bij_individu
  • http://www.upstream.nl/blog/bericht/hoe_bepaal_je_de_strategie_van_een_netwerkorganisatie
  • http://www.flickr.com/photos/olystad/3266850337/
  • http://www.kokswereld.nl/content/twitter.html
  • http://www.foodieblogroll.com/
  • http://keepstream.com/marketingfacts/food-24-slash-7

Transcript

  • 1. Food 24/7 Marco Derksen, maart 2011
  • 2. The cluetrain manifesto: the end of business as usual Page  Levine, Locke, Searle, Weinberger (1999)
  • 3. Adoptie van technologie Page  Bron: Enquiro
  • 4. Internetgebruik in Nederland Page  Bron: Trendbox /STIR
  • 5. Internetgebruik in Nederland Page  Source: Forrester Research (Q2, 2010) 39 uur 44 uur 40 uur 43 uur 45 uur 35 uur 99% 99% 99% 97% 91% 78% Online penetratie Uren/week Leeftijd Uren/wk
  • 6. Internetgebruik in de toekomst Page  Source: Morgan Stanley (2010)
  • 7. Verandering in consumentgedrag Page 
  • 8. Communicatie via sociale media Page 
  • 9. Communicatie via sociale media Page  Twitter
  • 10. Communicatie via sociale media Page  Foursquare
  • 11. Communicatie via sociale media Page  Ditto!
  • 12. Communicatie via sociale media Page  Facebook
  • 13. Communicatie via sociale media Page  Bron: Forrester Research, 2010 (n=25,535) Van fora naar (micro)bloggen 19% 40% 22% 9% 47% 66% 21%
  • 14. Meer, korter, sneller Page 
  • 15. Informatie overload Page 
  • 16. Zoeken, vinden en delen Page 
  • 17. Zoeken, vinden en delen Page  Google search
  • 18. Zoeken, vinden en delen Page  Google recipes
  • 19. Zoeken, vinden en delen Page  Zoeken wordt steeds intelligenter en…
  • 20. Zoeken, vinden en delen Page  … persoonlijker
  • 21. Wat betekent dit voor ons? Page 
  • 22. Van analoog naar digitale netwerken Page  Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
  • 23. The cluetrain manifesto revival Page  Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
  • 24. Page  Food 24/7
  • 25. Consument in het digitale tijdperk Page 
  • 26. Food 24/7 Page  Hoe, wat en waar?
  • 27. Food 24/7 Page  Flickr
  • 28. Food 24/7 Page  #tweetjemee
  • 29. Food 24/7 Page  #twiner
  • 30. Food 24/7 Page  BBQ at The Park
  • 31. Food 24/7 Page  Gummmbar
  • 32. Food 24/7 Page  Social foodies
  • 33. Food 24/7 Page  Edskitchen
  • 34. Food 24/7 Page  Socialijs
  • 35. Food 24/7 Page  Let’s Coffee
  • 36. Food 24/7 Page  The Creme Brulee Man
  • 37. Food 24/7 Page  MobileCravings
  • 38. Food 24/7 Page  Kookcommunities
  • 39. Food 24/7 Page  Vergelijkingssites
  • 40. Food 24/7 Page  Foodspotting
  • 41. Food 24/7 Page  Duurzaamheid & lokaal
  • 42. Page  Food 24/7
  • 43. Organisaties in het digitale tijdperk Page 
  • 44. Food 24/7 Page  Fattoria La Vialla
  • 45. Food 24/7 Page  Lays
  • 46. Food 24/7 Page  Heineken
  • 47. Food 24/7 Page  Broo beer
  • 48. Food 24/7 Page  Starbucks
  • 49. Food 24/7 Page  Starbucks
  • 50. Food 24/7 Page  Starbucks
  • 51. Food 24/7 Page  mymuesli
  • 52. Food 24/7 Page  Chocri customized chocolate bars
  • 53. Food 24/7 Page  Nog meer voorbeelden van crowdsourcing
  • 54. Food 24/7 Page  Horecainspiratie.nl
  • 55. Food 24/7 Page  ZTRDG
  • 56. Food 24/7 Page  Food inspiration
  • 57. Food 24/7 Page  Food inspiration
  • 58. Food 24/7 Page  Culios
  • 59. Food 24/7 Page  Food Apps
  • 60. Food 24/7 Page  94wines.com
  • 61. Food 24/7 Page  Toptable
  • 62. Food 24/7 Page  Joie de vivre
  • 63. Page  Food 24/7
  • 64. Food 24/7 Page 
  • 65. Food 24/7 Page  Samenwerken via sociale media
  • 66. Food 24/7 Page  Mijn Horeca
  • 67. Food 24/7 Page  Mindz
  • 68. Food 24/7 Page  Foodlog
  • 69. Food 24/7 Page  Foodinspirators
  • 70. Food 24/7 Page  Foodzie, an online farmers market
  • 71. Food 24/7 Page  LocalHarvest
  • 72. Food 24/7 Page  Willem & Drees
  • 73. Food 24/7 Page  Food movements
  • 74. Food 24/7 Page  Wefeedback
  • 75. Food 24/7 Page  SUMM: co-created foodbrand
  • 76. Food 24/7 Page  Veranderend medialandschap leidt tot meer regie bij individu
  • 77. Food 24/7 Page  Hoe bepaal je de strategie van een succesvolle netwerkorganisatie?
  • 78. Page  #food247
  • 79. Verder lezen Page  http://keepstream.com/marketingfacts/food-24-slash-7 http://mashable.com/2009/07/30/social-media-foodies/ http://mashable.com/2009/08/05/social-media-foodie-sites/ http://mashable.com/2011/01/21/foodies-tech-restaurants/ http://www.simplyzesty.com/video/25-online-social-food-sites/ http://www.springwise.com/food_beverage/ http://www.horecainspiratie.nl/
  • 80. Horeca Twitter toplijst Page  http://www.kokswereld.nl/content/twitter.html
  • 81. Foodie Blog Roll Page  http://www.foodieblogroll.com/
  • 82. Met dank aan Page  http://keepstream.com/marketingfacts/food-24-slash-7