Communication in the digital age It’s all about socialising, sharing and creating Marco Derksen 24 maart 2009 Everything but Health 2.0

Aalten , Amsterdam , Arnhem , Hogeschool Arnhem-Nijmegen, scheikunde , Katholieke Universiteit Nijmegen, Organon , datamining , marketing , Ondernemer , VODW, BrandmarC , P&G, ING, digitale media , gezin , Share of Mind, Essent, Amicon, webanalytics, ilse media, Marketingfacts , Upstream , HAN , Arnhem Direct , Social networks, IAB, VPRO , Digitaal Communicatie Lab

Introduction In the digital age, the only constant is change

Introduction Evolution of the web Bron: Forrester Technology Social change Social Computing Technology increases the speed and force of social change Social forces shape technology development and custom applications

Introduction Evolution of the web Bron: Nova Spivacks

Introduction Evolution of the web Bron: Forrester Social Computing Enterprise 2.0 Marketing 2.0 Collective Intelligence Crowdsourcing Adaptive Web Health 2.0 Webcare behavioral shifts Blogs Wikis Widgets RSS Social networks Podcasts Tagging Rich Internet Applications core applications & features Flash AJAX XML Microformats Open API enabling technologies

Introduction The media landscape changed every 12-18 month

Introduction Online oxygen Bron: Trendwatching.com

Introduction Generation C Bron: Trendwatching.com

Introduction Virtual Connected

Introduction Information overload

Introduction Search rules

Introduction Social ranking will rule

Introduction Online presence

And what about us?

Listen

Listen Kryptonite: Tough Locks, Tough World

Listen Kryptonite: Tough Locks, Tough World

Listen Kryptonite: Tough Locks, Tough World

Listen Dell vs Blogosphere

Listen UPC vs Blogosphere

Listen Vodafone HSDPA, don’t use it!

Listen Vodafone HSDPA, don’t use it!

Listen Politics: Arend-Jan Boekestijn says sorry on Twitter

Listen Webcare or Web Relations

Listen Google Blogsearch

Listen Twitter Search

Listen Blogpulse: search in more than 100 million blogs

Listen Blogpulse: search in more than 100 million blogs

Listen Blogpulse: search in more than 100 million blogs

Listen Nielsen BuzzMetrics

Listen TNS Cymfony

Facilitate

Facilitate Volkskrantblogs

Facilitate Dell Ideastorm

Facilitate Wehkamp

Facilitate Nike+

Facilitate KLM Club China

Facilitate Rabobank Starterscommunities

Facilitate Wij bouwen een wijk (Smallingerland)

Facilitate VirginMoney (CircleLending)

Facilitate Prosper.com

Participate

Participate NRC.next

Participate Rabobank

Participate Radiohead

Participate Zappos: shoes, shoes, and shoes!

Participate Barack Obama

Participate Maxime Verhagen

Participate Maxime Verhagen

What to do?

Questions? http://www.acutezorg.nl/