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Everything  but Health 2.0
 

Everything but Health 2.0

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Presentation 'Everything but Health 2.0' by Marco Derksen for Zorg 2.0-seminar on Tuesday March 24, 2009 in Nijmegen

Presentation 'Everything but Health 2.0' by Marco Derksen for Zorg 2.0-seminar on Tuesday March 24, 2009 in Nijmegen

Zie ook:
http://www.acutezorg.nl/

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Everything  but Health 2.0 Everything but Health 2.0 Presentation Transcript

  • Communication in the digital age It’s all about socialising, sharing and creating Marco Derksen 24 maart 2009 Everything but Health 2.0
  • Aalten , Amsterdam , Arnhem , Hogeschool Arnhem-Nijmegen, scheikunde , Katholieke Universiteit Nijmegen, Organon , datamining , marketing , Ondernemer , VODW, BrandmarC , P&G, ING, digitale media , gezin , Share of Mind, Essent, Amicon, webanalytics, ilse media, Marketingfacts , Upstream , HAN , Arnhem Direct , Social networks, IAB, VPRO , Digitaal Communicatie Lab
  • Introduction In the digital age, the only constant is change
  • Introduction Evolution of the web Bron: Forrester Technology Social change Social Computing Technology increases the speed and force of social change Social forces shape technology development and custom applications
  • Introduction Evolution of the web Bron: Nova Spivacks
  • Introduction Evolution of the web Bron: Forrester Social Computing Enterprise 2.0 Marketing 2.0 Collective Intelligence Crowdsourcing Adaptive Web Health 2.0 Webcare behavioral shifts Blogs Wikis Widgets RSS Social networks Podcasts Tagging Rich Internet Applications core applications & features Flash AJAX XML Microformats Open API enabling technologies
  • Introduction The media landscape changed every 12-18 month
  • Introduction Online oxygen Bron: Trendwatching.com
  • Introduction Generation C Bron: Trendwatching.com
  • Introduction Virtual Connected
  • Introduction Information overload
  • Introduction Search rules
  • Introduction Social ranking will rule
  • Introduction Online presence
  • And what about us?
  • Listen
  • Listen Kryptonite: Tough Locks, Tough World
  • Listen Kryptonite: Tough Locks, Tough World
  • Listen Kryptonite: Tough Locks, Tough World
  • Listen Dell vs Blogosphere
  • Listen UPC vs Blogosphere
  • Listen Vodafone HSDPA, don’t use it!
  • Listen Vodafone HSDPA, don’t use it!
  • Listen Politics: Arend-Jan Boekestijn says sorry on Twitter
  • Listen Webcare or Web Relations
  • Listen Google Blogsearch
  • Listen Twitter Search
  • Listen Blogpulse: search in more than 100 million blogs
  • Listen Blogpulse: search in more than 100 million blogs
  • Listen Blogpulse: search in more than 100 million blogs
  • Listen Nielsen BuzzMetrics
  • Listen TNS Cymfony
  • Facilitate
  • Facilitate Volkskrantblogs
  • Facilitate Dell Ideastorm
  • Facilitate Wehkamp
  • Facilitate Nike+
  • Facilitate KLM Club China
  • Facilitate Rabobank Starterscommunities
  • Facilitate Wij bouwen een wijk (Smallingerland)
  • Facilitate VirginMoney (CircleLending)
  • Facilitate Prosper.com
  • Participate
  • Participate NRC.next
  • Participate Rabobank
  • Participate Radiohead
  • Participate Zappos: shoes, shoes, and shoes!
  • Participate Barack Obama
  • Participate Maxime Verhagen
  • Participate Maxime Verhagen
  • What to do?
  • Questions? http://www.acutezorg.nl/