Cases digital advertising

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    http://www.canneslionslive.com/cyber/win_1_1_02038.htm http://www.farfar.se/awards/cannes2007/heidies/ Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.

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    Cases digital advertising - Presentation Transcript

    1. Diesel Underwear Cyber Lions Winner 2007
    2. Nike+ Cyber Lions Winner 2007
    3. Dove ‘Evolution’ Cyber Lions Winner 2007
    4. Gettheglass.com (milk) Cyber Lions Winner 2007
    5. Reversa ‘See more side effects’ Cyber Lions Winner 2007
    6. Mini ‘Follow the white rabit’ Cyber Lions Winner 2007
    7. Adidas ‘Impossible is nothing’ Cyber Lions Winner 2007
    8. Smirnoff ‘Tea Partay’ Cyber Lions Winner 2007
    9. Comic Shogakukan Books Cyber Lions Winner 2007
    10. Douwe Egberts Burendag SpinAwards Winner 2006
    11. Heineken SpinAwards 2006

    + Marco DerksenMarco Derksen, 3 years ago

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