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Case: NVPI
 

Case: NVPI

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Presentatie Wouter Rutten tijdens 3e editie van InCTspiratie op 8 november 2006.

Presentatie Wouter Rutten tijdens 3e editie van InCTspiratie op 8 november 2006.

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    Case: NVPI Case: NVPI Presentation Transcript

    • Valt er wat te leren? Wouter Rutten NVPI
    • NVPI
      • Audio (fysiek en online)
      • Video (met name dvd)
      • Interactief (games & software)
    • Wat gebeurt er?
      • Entertainmentproducten zijn ongekend populair
        • massale aanschaf dvd-spelers
        • run op spelcomputers
        • straten vol met koptelefoons
      • Markt daalt (minder dan 1 miljard)
        • omzet online bemoedigend
        • nauwelijks rendement online
    • Hoe komt dat?
      • Businessmodellen zijn moeilijk rendabel te krijgen
      • Innovatie verloopt moeizaam
    • Waarom is dat?
      • Entertainment is een ‘commodity’
      • Extreem veel gratis aanbod
      • Respect voor IE tanende
      • Innovatie is kostbaar en moeilijk
    • Van bedreiging naar kans
      • Oude verdienmodellen worden langzaam losgelaten
      • Experimenten worden vaker mogelijk gemaakt
      • Stramien van lineaire exploitatie wordt verlaten
    •  
      • Specialising in Digital Distribution, Vital-PIAS Digital is a natural extension of the existing services provided to labels by the PIAS group through both Vital Sales & Marketing in the UK and local PIAS offices throughout Europe.
      • Vital-PIAS Digital provides labels with a professionally managed route into the ever-growing number of opportunities for digital distribution, treating digital as another format. The timely supply, sales and marketing of music plus the provision of clear transactional data is a cornerstone of the digital service.
      • Vital-PIAS Digital incorporates dedicated digital production services, specialised sales and marketing expertise, reporting and data management.
      • In addition, where Vital-PIAS Digital supplies a digital music service our labels are able to benefit from local sales & marketing support across PIAS Group’s range of local offices.
      • Whether via Vital in the UK or PIAS across Europe and the US, the Group is able to provide labels with access to a wide range of music services and territories all managed under the one company.
      • SpiralFrog ( www.spiralfrog.com ) is the new online music destination offering advertising-supported legal downloads of audio and video content licensed from the catalogs of the world’s leading record labels and from independents.
      • SpiralFrog offers music-lovers a compelling alternative to illegal file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music, entertainment, information and brands at no cost except for their time and attention.
      • Headquartered in New York, SpiralFrog will launch its advertising-supported service in beta in late 2006.
      • Artists and fans have one goal. Make music and money together. Artists upload their music and profile. Fans find artists they like and believe in. $10 buys them a piece of the action. $50,000 gets the artist in the studio. Fans get an exclusive CD send to their homes. Artists make their dream come true. From now on bands and believers are in business together.
      • You can listen to every track in our 2,000,000 song catalog up to 3 times for FREE. After the 3rd free play of any single track, you can either purchase the track or become a Napster subscriber. As a subscriber, you can download an unlimited number of full-length songs to your PC. As a Napster To Go subscriber you can transfer those tracks to your compatible portable player without paying per track.
      • ‘ Surf2Music is een nieuwe downloaddienst voor muziek, die je voor minder dan de prijs van één cd per maand helemaal legaal en virusvrij onbeperkt laat genieten van ruim één miljoen verschillende liedjes. Klinkt fantastisch toch? “Zit vast meer achter”, hoor ik je denken. En dat is nou het mooie: kleine lettertjes, die kent Surf2Music niet’
    •  
    • Wat valt er te leren?
      • Kies (high/low-volume)
      • Werk volgens de ‘new school’ (aan gebruik gerelateerd)
      • Bespreek licenties, maak geen incentive op piraterij
      • Maak herpublicatie mogelijk
      • Val consumenten niet lastig met ‘waarom niet’