Case: New York Times

Slide 1: The Integration of Newsrooms: Should Online and Print Newsrooms Merge? April 7, 2006 Austin, Texas

Slide 2: Integration allows The New York Times to focus on enriching content without consideration of platform The platform agnostic approach has s allowed online-only content to flourish Since integration, NYTimes.com has s been able to focus on: Blogging  Online Video  Podcasting  Vertical content enhancement  MYTimes (in development)  2

Slide 3: NYTimes.com consistently aims to engage sophisticated users, blogs are one more way to accomplish this goal Blogs help to facilitate conversations s on NYTimes.com as well as link users to conversations on the greater Web Blogs adhere to the same standards s of journalistic integrity as the rest of the Site Blogs compliment on-going feature s categories as well as discrete events Current feature blogs include: s The Walk-Through  DealBook  The Pour  Diner’s Journal  Many more to come… s 3

Slide 4: The New York Times is looking to seamlessly integrate video production into the newsroom workflow Embedded players on the home s page, section fronts and article pages drive viewership The new ‘Video’ tab gives video a s persistent presence throughout the site Video production and distribution s is a joint effort between the paper, the website and the broadcast group 4

Slide 5: Podcasting is another natural extension into the multimedia space and another vehicle meet user’s needs The New York Times offers an s ambitious menu of original podcasts 18 are currently available  NYT Front Page routinely ranks s among iTunes top 10 podcasts Podcasting is a joint effort between s the paper, the website and the radio group 5

Slide 6: NYTimes.com seeks to aggressively pursue leadership positions in key vertical categories Digital innovation with the backing of the newsroom s means NYTimes.com can grow content verticals into comprehensive online destinations Key Editorial Verticals s Classified Verticals s Edit Sales & Marketing Print/Digital Print/Digital Real Estate  Jobs  Autos  Product Manager Other Vertical Areas s TimesSelect  Information Design Technology 6

Slide 7: Previously at The New York Times, New York Times Digital operated as its own entity Chairman / Publisher New England New York Times New York Broadcast Regional Media Group Media Group Times Digital Media Group Media Group CEO Sales, Marketing Product Dev. Information Operations Edit & Research Business Dev. Technology (HR, Legal, Fin.) Design 7

Slide 8: Following integration, New York Times Digital was absorbed into the New York Times Media Group Chairman / Publisher New England New York Times Broadcast Regional Media Group Media Group Media Group Media Group Executive Editor / Masthead Other Newsroom Website Departments Information Product News Design Technology Development 8