The Integration of Newsrooms: Should Online and Print Newsrooms Merge? April 7, 2006 Austin, Texas

Integration allows The New York Times to focus on enriching content without consideration of platform The platform agnostic approach has allowed online-only content to flourish Since integration, NYTimes.com has been able to focus on: Blogging Online Video Podcasting Vertical content enhancement MYTimes (in development)

The platform agnostic approach has allowed online-only content to flourish

Since integration, NYTimes.com has been able to focus on:

Blogging

Online Video

Podcasting

Vertical content enhancement

MYTimes (in development)

NYTimes.com consistently aims to engage sophisticated users, blogs are one more way to accomplish this goal Blogs help to facilitate conversations on NYTimes.com as well as link users to conversations on the greater Web Blogs adhere to the same standards of journalistic integrity as the rest of the Site Blogs compliment on-going feature categories as well as discrete events Current feature blogs include: The Walk-Through DealBook The Pour Diner’s Journal Many more to come…

Blogs help to facilitate conversations on NYTimes.com as well as link users to conversations on the greater Web

Blogs adhere to the same standards of journalistic integrity as the rest of the Site

Blogs compliment on-going feature categories as well as discrete events

Current feature blogs include:

The Walk-Through

DealBook

The Pour

Diner’s Journal

Many more to come…

The New York Times is looking to seamlessly integrate video production into the newsroom workflow Embedded players on the home page, section fronts and article pages drive viewership The new ‘Video’ tab gives video a persistent presence throughout the site Video production and distribution is a joint effort between the paper, the website and the broadcast group

Embedded players on the home page, section fronts and article pages drive viewership

The new ‘Video’ tab gives video a persistent presence throughout the site

Video production and distribution is a joint effort between the paper, the website and the broadcast group

Podcasting is another natural extension into the multimedia space and another vehicle meet user’s needs The New York Times offers an ambitious menu of original podcasts 18 are currently available NYT Front Page routinely ranks among iTunes top 10 podcasts Podcasting is a joint effort between the paper, the website and the radio group

The New York Times offers an ambitious menu of original podcasts

18 are currently available

NYT Front Page routinely ranks among iTunes top 10 podcasts

Podcasting is a joint effort between the paper, the website and the radio group

NYTimes.com seeks to aggressively pursue leadership positions in key vertical categories Digital innovation with the backing of the newsroom means NYTimes.com can grow content verticals into comprehensive online destinations Key Editorial Verticals Classified Verticals Real Estate Jobs Autos Other Vertical Areas TimesSelect Edit Print/Digital Sales & Marketing Print/Digital Design Information Technology Product Manager

Digital innovation with the backing of the newsroom means NYTimes.com can grow content verticals into comprehensive online destinations

Key Editorial Verticals

Classified Verticals

Real Estate

Jobs

Autos

Other Vertical Areas

TimesSelect

Previously at The New York Times, New York Times Digital operated as its own entity Chairman / Publisher New England Media Group New York Times Media Group New York Times Digital Broadcast Media Group Regional Media Group CEO Edit Design Sales, Marketing & Research Product Dev. Business Dev. Information Technology Operations (HR, Legal, Fin.)

Following integration, New York Times Digital was absorbed into the New York Times Media Group Chairman / Publisher New England Media Group New York Times Media Group Broadcast Media Group Regional Media Group Executive Editor / Masthead Website Other Newsroom Departments News Design Information Technology Product Development