Your SlideShare is downloading. ×
0
Case: New York Times
Case: New York Times
Case: New York Times
Case: New York Times
Case: New York Times
Case: New York Times
Case: New York Times
Case: New York Times
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case: New York Times

3,668

Published on

Presentatie New York Times op 7th International Symposium on Online Journalism, University of Texas at Austin (2006).

Presentatie New York Times op 7th International Symposium on Online Journalism, University of Texas at Austin (2006).

Published in: Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,668
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Integration of Newsrooms: Should Online and Print Newsrooms Merge? April 7, 2006 Austin, Texas
  • 2. Integration allows The New York Times to focus on enriching content without consideration of platform <ul><li>The platform agnostic approach has allowed online-only content to flourish </li></ul><ul><li>Since integration, NYTimes.com has been able to focus on: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Online Video </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Vertical content enhancement </li></ul></ul><ul><ul><li>MYTimes (in development) </li></ul></ul>
  • 3. NYTimes.com consistently aims to engage sophisticated users, blogs are one more way to accomplish this goal <ul><li>Blogs help to facilitate conversations on NYTimes.com as well as link users to conversations on the greater Web </li></ul><ul><li>Blogs adhere to the same standards of journalistic integrity as the rest of the Site </li></ul><ul><li>Blogs compliment on-going feature categories as well as discrete events </li></ul><ul><li>Current feature blogs include: </li></ul><ul><ul><li>The Walk-Through </li></ul></ul><ul><ul><li>DealBook </li></ul></ul><ul><ul><li>The Pour </li></ul></ul><ul><ul><li>Diner’s Journal </li></ul></ul><ul><li>Many more to come… </li></ul>
  • 4. The New York Times is looking to seamlessly integrate video production into the newsroom workflow <ul><li>Embedded players on the home page, section fronts and article pages drive viewership </li></ul><ul><li>The new ‘Video’ tab gives video a persistent presence throughout the site </li></ul><ul><li>Video production and distribution is a joint effort between the paper, the website and the broadcast group </li></ul>
  • 5. Podcasting is another natural extension into the multimedia space and another vehicle meet user’s needs <ul><li>The New York Times offers an ambitious menu of original podcasts </li></ul><ul><ul><li>18 are currently available </li></ul></ul><ul><li>NYT Front Page routinely ranks among iTunes top 10 podcasts </li></ul><ul><li>Podcasting is a joint effort between the paper, the website and the radio group </li></ul>
  • 6. NYTimes.com seeks to aggressively pursue leadership positions in key vertical categories <ul><li>Digital innovation with the backing of the newsroom means NYTimes.com can grow content verticals into comprehensive online destinations </li></ul><ul><li>Key Editorial Verticals </li></ul><ul><li>Classified Verticals </li></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Autos </li></ul></ul><ul><li>Other Vertical Areas </li></ul><ul><ul><li>TimesSelect </li></ul></ul>Edit Print/Digital Sales &amp; Marketing Print/Digital Design Information Technology Product Manager
  • 7. Previously at The New York Times, New York Times Digital operated as its own entity Chairman / Publisher New England Media Group New York Times Media Group New York Times Digital Broadcast Media Group Regional Media Group CEO Edit Design Sales, Marketing &amp; Research Product Dev. Business Dev. Information Technology Operations (HR, Legal, Fin.)
  • 8. Following integration, New York Times Digital was absorbed into the New York Times Media Group Chairman / Publisher New England Media Group New York Times Media Group Broadcast Media Group Regional Media Group Executive Editor / Masthead Website Other Newsroom Departments News Design Information Technology Product Development

×