Buzz Your Products And Brand By Engaging With Key Online Influencers

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    Buzz Your Products And Brand By Engaging With Key Online Influencers - Presentation Transcript

    1. Sandrine Plasseraud Brand Manager Small Cars & Customer Offers
      • Buzz your products and brand b y engaging with key online influencers.
      • How do you identify those influencers and engage with them ?
      • How do you monitor the online buzz that they create around your product and brand ?
    2.  
    3. “ Emerging” Media and Effect they have on customer behaviour
      • Social Networking
      • Online gaming
    4. “ Emerging” Media and Web 2.0
    5. Netvibes – keep up with the rest of the world easily
    6. Facebook – What are your friends doing ?
    7. Twitter – what are you doing ?
    8. “ Emerging” Media and Effect they have on customer behaviour User Generated Content
    9. Consumers trust UGC
    10. 36% wouldn’t buy a product with negative comments online
    11. 57% are influenced by online comments about a product
      •  Product
      •  Price
      •  Place
      •  Promotion
      • … .
      •  PARTICIPATION
      Forget the 4 Ps !
    12. Blog me I’m famous !
      • Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.
      • 2007 : “In the future, everyone will be famous to fifteen people”
    13. Viral and Buzz Marketing
      • a satisfied customer tells 3 people about it
      • a dissatisfied customer tells 11 people about it
      Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
    14. Twingo Concept
    15. Twingo Concept & Bloggers
      • A Viral Marketing Strategy in 2 Phases :
      •  5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)
      •  Seeding operation targeting 30 bloggers (from the 30 th of September)
    16. Twingo Concept & Blogger 1
      • 20 yrs old blogger
      • design
      • new technologies
      • urban
    17. Twingo Concept & Blogger 2
      • 30 years old
      • viral marketing
    18. Twingo Concept & Blogger 3
      • 25 years old
      • viral marketing
      • e-commerce
      • internet
    19. Twingo Concept & Blogger 4
      • 30 years old
      • Famous DJ
      • Music
      • Travel
    20. Twingo Concept & Blogger 4
    21. Twingo Concept – Seeding Operation
    22. Twingo Concept – Seeding Operation
    23. Twingo Concept & Bloggers - Results
    24. Twingo Limited Edition Nokia - Buzz
    25. Twingo Limited Edition Nokia - Buzz
    26.  

    + Marco DerksenMarco Derksen, 2 years ago

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