Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Buzz your products and brand b y engaging with key online influencers. How do you identify those influencers and engage with them ? How do you monitor the online buzz that they create around your product and brand ?

Buzz your products and brand b y engaging with key online influencers.

How do you identify those influencers and engage with them ?

How do you monitor the online buzz that they create around your product and brand ?

“ Emerging” Media and Effect they have on customer behaviour Social Networking Online gaming

Social Networking

Online gaming

“ Emerging” Media and Web 2.0

Netvibes – keep up with the rest of the world easily

Facebook – What are your friends doing ?

Twitter – what are you doing ?

“ Emerging” Media and Effect they have on customer behaviour User Generated Content

Consumers trust UGC

36% wouldn’t buy a product with negative comments online

57% are influenced by online comments about a product

 Product  Price  Place  Promotion … .  PARTICIPATION Forget the 4 Ps !

 Product

 Price

 Place

 Promotion

… .

 PARTICIPATION

Blog me I’m famous ! Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”. 2007 : “In the future, everyone will be famous to fifteen people”

Andy Warhol, 1968 : “In the future, everyone will be world-famous for 15 minutes”.

2007 : “In the future, everyone will be famous to fifteen people”

Viral and Buzz Marketing a satisfied customer tells 3 people about it a dissatisfied customer tells 11 people about it Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.

a satisfied customer tells 3 people about it

a dissatisfied customer tells 11 people about it

Twingo Concept

Twingo Concept & Bloggers A Viral Marketing Strategy in 2 Phases :  5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)  Seeding operation targeting 30 bloggers (from the 30 th of September)

A Viral Marketing Strategy in 2 Phases :

 5 bloggers invited to the Paris Motorshow as “VIP” (29 th September 2006)

 Seeding operation targeting 30 bloggers (from the 30 th of September)

Twingo Concept & Blogger 1 20 yrs old blogger design new technologies urban

20 yrs old blogger

design

new technologies

urban

Twingo Concept & Blogger 2 30 years old viral marketing

30 years old

viral marketing

Twingo Concept & Blogger 3 25 years old viral marketing e-commerce internet

25 years old

viral marketing

e-commerce

internet

Twingo Concept & Blogger 4 30 years old Famous DJ Music Travel

30 years old

Famous DJ

Music

Travel

Twingo Concept & Blogger 4

Twingo Concept – Seeding Operation

Twingo Concept – Seeding Operation

Twingo Concept & Bloggers - Results

Twingo Limited Edition Nokia - Buzz

Twingo Limited Edition Nokia - Buzz