Attractiepark 2.0

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Presentatie over de mogelijkheden van sociale media voor de Efteling

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  • http://www.cluetrain.com/
  • http://www.itu.dk/people/rkva/2010-Fall-IM/readings/The-Rise-of-the-Digital-Native.pdf
  • European Technographics ® Benchmark Survey, Q2 2010 Zie ook: http://blogs.forrester.com/reineke_reitsma/10-04-16-data_digest_media_consumption_age_europe
  • http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online
  • http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919 Zie ook: http://www.upstream.nl/blog/bericht/the_future_of_the_internet2
  • http://scvngr.com/
  • http://www.hyves.nl/over/facts/ http://www.facebook.com/press/info.php?statistics http://www.checkfacebook.com/ http://press.linkedin.com/about/ http://twitter.com/about http://nl.twirus.com/details/blog/731 http://www.youtube.com/t/press_statistics http://services.google.com/advertisers/nl/media/youtubeadvertising http://www.ebizmba.com/articles/web-2.0-websites
  • http://www.ditto.me/
  • http://headrush.typepad.com/creating_passionate_users/2006/12/httpwww37signal.html
  • http://translate.google.com/ http://www.layar.com/ http://www.shazam.com/ http://donteat.at/ http://www.springwise.com/food_beverage/donteatat/
  • http://www.quora.com/
  • http://www.upstream.nl/blog/bericht/veranderend_medialandschap_leidt_tot_regie_bij_individu
  • http://keepstream.com/marketingfacts/efteling
  • http://www.slagharen.com/
  • http://www.slagharen.com/
  • http://www.walibi.com/
  • http://disneyparks.disney.go.com/social-media/
  • http://disneyparks.disney.go.com/social-media/
  • http://disneyparks.disney.go.com/social-media/
  • http://www.flickr.com/photos/marketingfacts/4674581221/
  • http://www.flickr.com/photos/marketingfacts/sets/72157625652612440/
  • http://www.vijfzintuigen.nl/ http://twitter.com/vijfzintuigen http://twitter.com/eftelist http://www.flickr.com/groups/efteling/
  • http://twitter.com/#!/search/%23efteling
  • http://www.facebook.com/Disneyland
  • http://www.youtube.com/watch?v=xUv0GU5rfHg http://adland.tv/ooh/coca-cola-village-uses-real-life-buttons-fed-real-world-likes-facebook Publicis E-dologic presents: The real life like A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer. This new development opens up a porthole of possibilites and takes a step forward in retaining Facebook’s dominance by allowing people, with the assistance of digital means and advancements, to take the interactive arena from the virtual world to the real world. Edologic nicknamed the development “The Like Machine”, with it being first implemented in The Coca-Cola Village; a summer activity for teenagers, which has just recently began. Once in the village, each guest will receive a bracelet ID which transmits an RFID signal. The guests will then be able to use the bracelet in order to“perform Like”in each of the Coca Cola village facilities. For example, a guest that likes the pool can place his/her bracelet to the readable RFID device that is next to the pool, and automatically a Facebook message will appear on his/her wall stating that he“Liked” the pool at the Village. In addition, a photographer will be present around the Village, taking pictures of the guests while also carrying an RFID device. This will allow each guest that is pictured to“ Touch” the photographer, and that guest’s picture will be automatically uploaded to the Coca-Cola Village Facebook page, already‘tagged”. CEO of Edologic, Enon Landenberg, says,“We are continuously looking for ways to connect the physical world with the virtual world. The idea behind“The Like machine”is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality”. Credits: Publicis E-dologic
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.youtube.com/watch?v=awUv6eoStmc
  • http://www.youtube.com/watch?v=awUv6eoStmc
  • http://twitter.com/#!/vakantiejager/status/49892387299934208
  • http://overtonecomm.blogspot.com/2007/05/anatomy-of-social-media-campaign.html http://redcouch.typepad.com/weblog/2008/03/gntv-making-a-s.html
  • http://www.slideshare.net/EftelingZakelijk/efteling-zakelijk-impressie-6443842
  • http://www.topguest.com/
  • http://www.topguest.com/
  • http://www.starbucks.com/ http://www.facebook.com/Starbucks http://twitter.com/starbucks http://mystarbucksidea.force.com/ http://www.legoclick.com/
  • http://www.upstream.nl/blog/bericht/hoe_bepaal_je_de_strategie_van_een_netwerkorganisatie
  • Attractiepark 2.0

    1. 1. Attractiepark 2.0 Marco Derksen, maart 2011
    2. 2. The cluetrain manifesto: the end of business as usual Page  Levine, Locke, Searle, Weinberger (1999)
    3. 3. Adoptie van technologie Page  Bron: Enquiro
    4. 4. Internetgebruik in Nederland Page  Bron: Trendbox /STIR
    5. 5. Internetgebruik in Nederland Page  Source: Forrester Research (Q2, 2010) 39 uur 44 uur 40 uur 43 uur 45 uur 35 uur 99% 99% 99% 97% 91% 78% Online penetratie Uren/week Leeftijd Uren/wk
    6. 6. Internetgebruik in de toekomst Page  Source: Morgan Stanley (2010)
    7. 7. Internet voorbij, internet is overal! Page  Source: Morgan Stanley (2010)
    8. 8. Internet als social operating system
    9. 9. Verandering in consumentgedrag Page 
    10. 10. Communicatie via sociale media Page 
    11. 11. Communicatie via sociale media Page  Twitter
    12. 12. Communicatie via sociale media Page  Foursquare
    13. 13. Communicatie via sociale media Page  SCVNGR
    14. 14. Communicatie via sociale media Hyves <ul><li>11+ miljoen accounts </li></ul><ul><li>9+ miljoen accounts (Nederland) </li></ul>Big 5 Facebook <ul><li>500+ miljoen accounts </li></ul><ul><li>3,5+ miljoen accounts (Nederland) </li></ul>LinkedIn <ul><li>90+ miljoen accounts </li></ul><ul><li>2,5+ miljoen accounts (Nederland) </li></ul>Twitter <ul><li>175+ miljoen accounts </li></ul><ul><li>400.000+ accounts (Nederland) </li></ul>YouTube <ul><li>400+ miljoen unieke bezoekers per maand </li></ul><ul><li>8+ miljoen unieke bezoekers per maand (Nederland) </li></ul>Bron: Upstream, 2011
    15. 15. Communicatie via sociale media Page  Facebook
    16. 16. Communicatie via sociale media Page  Van fora naar (micro)bloggen Bron: Global Webindex, 2011
    17. 17. Communicatie via sociale media Page  Bron: Forrester Research, 2010 (n=25,535) Van bloggen naar statusupdates 19% 40% 22% 9% 47% 66% 21%
    18. 18. Communicatie via sociale media Page  Werk en privé lopen steeds meer door elkaar
    19. 19. Communicatie via sociale media Page  Meer, korter, sneller
    20. 20. Informatie overload Page 
    21. 21. Selecteren en filteren Page 
    22. 22. Zoeken, vinden en delen Page 
    23. 23. Zoeken, vinden en delen Page  Zoeken wordt steeds intelligenter en…
    24. 24. Zoeken, vinden en delen Page  … persoonlijker
    25. 25. Van analoog naar digitale netwerken Page  Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    26. 26. The cluetrain manifesto revival Page  Van waardeketen naar waardenetwerk Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    27. 27. Wat betekent dit voor de Efteling? Page 
    28. 28. Attractiepark 2.0 Page 
    29. 29. Attractiepark 2.0 Page  http://keepstream.com/marketingfacts/efteling
    30. 30. Attractiepark 2.0 Page 
    31. 31. Attractiepark 2.0 Page  Slagharen
    32. 32. Attractiepark 2.0 Page  Avonturenpark Hellendoorn
    33. 33. Attractiepark 2.0 Page  Duinrell
    34. 34. Attractiepark 2.0 Page  Walibi
    35. 35. Attractiepark 2.0 Page  Efteling
    36. 36. Attractiepark 2.0 Page  Disney Parks
    37. 37. Attractiepark 2.0 Page  Disney Parks
    38. 38. Attractiepark 2.0 Page  Is content deelbaar?
    39. 39. Attractiepark 2.0 Page  User generated content
    40. 40. Attractiepark 2.0 Page  User generated content
    41. 41. Attractiepark 2.0 Page  #hashtag (bijv. #efteling, #loveefteling of #python, etc)
    42. 42. Attractiepark 2.0 Page  Mashup: realtime social media aggregation
    43. 43. Attractiepark 2.0 Page  Mashup: realtime social media aggregation
    44. 44. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    45. 45. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    46. 46. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    47. 47. Attractiepark 2.0 Page  The Real Life Like @ Coca-Cola Village
    48. 48. Attractiepark 2.0 Page  It’s all about the experience
    49. 49. Attractiepark 2.0 Page  It’s all about the experience
    50. 50. Attractiepark 2.0 Page  It’s all about the experience
    51. 51. Attractiepark 2.0 Page  It’s all about the experience
    52. 52. Attractiepark 2.0 Page  It’s all about the experience
    53. 53. Attractiepark 2.0 Page  It’s all about the experience
    54. 54. Attractiepark 2.0 Page  It’s all about the experience
    55. 55. Attractiepark 2.0 Page  Scavenger hunting
    56. 56. Attractiepark 2.0 Page  Repudo
    57. 57. Attractiepark 2.0 Page  And what about conversion?
    58. 58. Attractiepark 2.0 Page  And what about conversion?
    59. 59. Attractiepark 2.0 Page  And what about conversion?
    60. 60. Attractiepark 2.0 Page  And what about conversion?
    61. 61. Attractiepark 2.0 Page  Sociale media ook voor Efteling Zakelijk!
    62. 62. Attractiepark 2.0 Page  … is all about storytelling
    63. 63. Attractiepark 2.0 Page  Service is the new marketing
    64. 64. Attractiepark 2.0 Page  Loyalty in the digital age
    65. 65. Attractiepark 2.0 Page  What are the lessons learned from Starbucks, LEGO & Zappos?
    66. 66. Attractiepark 2.0 Page  7i-netwerkmodel: power to connect
    67. 67. Attractiepark 2.0 Page 

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