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Attractiepark 2.0

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Presentatie over de mogelijkheden van sociale media voor de Efteling

Presentatie over de mogelijkheden van sociale media voor de Efteling

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  • http://www.cluetrain.com/
  • http://www.itu.dk/people/rkva/2010-Fall-IM/readings/The-Rise-of-the-Digital-Native.pdf
  • European Technographics ® Benchmark Survey, Q2 2010 Zie ook: http://blogs.forrester.com/reineke_reitsma/10-04-16-data_digest_media_consumption_age_europe
  • http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online
  • http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919 Zie ook: http://www.upstream.nl/blog/bericht/the_future_of_the_internet2
  • http://scvngr.com/
  • http://www.hyves.nl/over/facts/ http://www.facebook.com/press/info.php?statistics http://www.checkfacebook.com/ http://press.linkedin.com/about/ http://twitter.com/about http://nl.twirus.com/details/blog/731 http://www.youtube.com/t/press_statistics http://services.google.com/advertisers/nl/media/youtubeadvertising http://www.ebizmba.com/articles/web-2.0-websites
  • http://www.ditto.me/
  • http://headrush.typepad.com/creating_passionate_users/2006/12/httpwww37signal.html
  • http://translate.google.com/ http://www.layar.com/ http://www.shazam.com/ http://donteat.at/ http://www.springwise.com/food_beverage/donteatat/
  • http://www.quora.com/
  • http://www.upstream.nl/blog/bericht/veranderend_medialandschap_leidt_tot_regie_bij_individu
  • http://keepstream.com/marketingfacts/efteling
  • http://www.slagharen.com/
  • http://www.slagharen.com/
  • http://www.walibi.com/
  • http://disneyparks.disney.go.com/social-media/
  • http://disneyparks.disney.go.com/social-media/
  • http://disneyparks.disney.go.com/social-media/
  • http://www.flickr.com/photos/marketingfacts/4674581221/
  • http://www.flickr.com/photos/marketingfacts/sets/72157625652612440/
  • http://www.vijfzintuigen.nl/ http://twitter.com/vijfzintuigen http://twitter.com/eftelist http://www.flickr.com/groups/efteling/
  • http://twitter.com/#!/search/%23efteling
  • http://www.facebook.com/Disneyland
  • http://www.youtube.com/watch?v=xUv0GU5rfHg http://adland.tv/ooh/coca-cola-village-uses-real-life-buttons-fed-real-world-likes-facebook Publicis E-dologic presents: The real life like A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer. This new development opens up a porthole of possibilites and takes a step forward in retaining Facebook’s dominance by allowing people, with the assistance of digital means and advancements, to take the interactive arena from the virtual world to the real world. Edologic nicknamed the development “The Like Machine”, with it being first implemented in The Coca-Cola Village; a summer activity for teenagers, which has just recently began. Once in the village, each guest will receive a bracelet ID which transmits an RFID signal. The guests will then be able to use the bracelet in order to“perform Like”in each of the Coca Cola village facilities. For example, a guest that likes the pool can place his/her bracelet to the readable RFID device that is next to the pool, and automatically a Facebook message will appear on his/her wall stating that he“Liked” the pool at the Village. In addition, a photographer will be present around the Village, taking pictures of the guests while also carrying an RFID device. This will allow each guest that is pictured to“ Touch” the photographer, and that guest’s picture will be automatically uploaded to the Coca-Cola Village Facebook page, already‘tagged”. CEO of Edologic, Enon Landenberg, says,“We are continuously looking for ways to connect the physical world with the virtual world. The idea behind“The Like machine”is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality”. Credits: Publicis E-dologic
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.examiner.com/theme-parks-in-orlando/want-to-see-the-wait-times-at-universal-studios-and-islands-of-adventure-right-now-here-s-how
  • http://www.youtube.com/watch?v=awUv6eoStmc
  • http://www.youtube.com/watch?v=awUv6eoStmc
  • http://twitter.com/#!/vakantiejager/status/49892387299934208
  • http://overtonecomm.blogspot.com/2007/05/anatomy-of-social-media-campaign.html http://redcouch.typepad.com/weblog/2008/03/gntv-making-a-s.html
  • http://www.slideshare.net/EftelingZakelijk/efteling-zakelijk-impressie-6443842
  • http://www.topguest.com/
  • http://www.topguest.com/
  • http://www.starbucks.com/ http://www.facebook.com/Starbucks http://twitter.com/starbucks http://mystarbucksidea.force.com/ http://www.legoclick.com/
  • http://www.upstream.nl/blog/bericht/hoe_bepaal_je_de_strategie_van_een_netwerkorganisatie
  • Transcript

    • 1. Attractiepark 2.0 Marco Derksen, maart 2011
    • 2. The cluetrain manifesto: the end of business as usual Page  Levine, Locke, Searle, Weinberger (1999)
    • 3. Adoptie van technologie Page  Bron: Enquiro
    • 4. Internetgebruik in Nederland Page  Bron: Trendbox /STIR
    • 5. Internetgebruik in Nederland Page  Source: Forrester Research (Q2, 2010) 39 uur 44 uur 40 uur 43 uur 45 uur 35 uur 99% 99% 99% 97% 91% 78% Online penetratie Uren/week Leeftijd Uren/wk
    • 6. Internetgebruik in de toekomst Page  Source: Morgan Stanley (2010)
    • 7. Internet voorbij, internet is overal! Page  Source: Morgan Stanley (2010)
    • 8. Internet als social operating system
    • 9. Verandering in consumentgedrag Page 
    • 10. Communicatie via sociale media Page 
    • 11. Communicatie via sociale media Page  Twitter
    • 12. Communicatie via sociale media Page  Foursquare
    • 13. Communicatie via sociale media Page  SCVNGR
    • 14. Communicatie via sociale media Hyves
      • 11+ miljoen accounts
      • 9+ miljoen accounts (Nederland)
      Big 5 Facebook
      • 500+ miljoen accounts
      • 3,5+ miljoen accounts (Nederland)
      LinkedIn
      • 90+ miljoen accounts
      • 2,5+ miljoen accounts (Nederland)
      Twitter
      • 175+ miljoen accounts
      • 400.000+ accounts (Nederland)
      YouTube
      • 400+ miljoen unieke bezoekers per maand
      • 8+ miljoen unieke bezoekers per maand (Nederland)
      Bron: Upstream, 2011
    • 15. Communicatie via sociale media Page  Facebook
    • 16. Communicatie via sociale media Page  Van fora naar (micro)bloggen Bron: Global Webindex, 2011
    • 17. Communicatie via sociale media Page  Bron: Forrester Research, 2010 (n=25,535) Van bloggen naar statusupdates 19% 40% 22% 9% 47% 66% 21%
    • 18. Communicatie via sociale media Page  Werk en privé lopen steeds meer door elkaar
    • 19. Communicatie via sociale media Page  Meer, korter, sneller
    • 20. Informatie overload Page 
    • 21. Selecteren en filteren Page 
    • 22. Zoeken, vinden en delen Page 
    • 23. Zoeken, vinden en delen Page  Zoeken wordt steeds intelligenter en…
    • 24. Zoeken, vinden en delen Page  … persoonlijker
    • 25. Van analoog naar digitale netwerken Page  Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    • 26. The cluetrain manifesto revival Page  Van waardeketen naar waardenetwerk Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
    • 27. Wat betekent dit voor de Efteling? Page 
    • 28. Attractiepark 2.0 Page 
    • 29. Attractiepark 2.0 Page  http://keepstream.com/marketingfacts/efteling
    • 30. Attractiepark 2.0 Page 
    • 31. Attractiepark 2.0 Page  Slagharen
    • 32. Attractiepark 2.0 Page  Avonturenpark Hellendoorn
    • 33. Attractiepark 2.0 Page  Duinrell
    • 34. Attractiepark 2.0 Page  Walibi
    • 35. Attractiepark 2.0 Page  Efteling
    • 36. Attractiepark 2.0 Page  Disney Parks
    • 37. Attractiepark 2.0 Page  Disney Parks
    • 38. Attractiepark 2.0 Page  Is content deelbaar?
    • 39. Attractiepark 2.0 Page  User generated content
    • 40. Attractiepark 2.0 Page  User generated content
    • 41. Attractiepark 2.0 Page  #hashtag (bijv. #efteling, #loveefteling of #python, etc)
    • 42. Attractiepark 2.0 Page  Mashup: realtime social media aggregation
    • 43. Attractiepark 2.0 Page  Mashup: realtime social media aggregation
    • 44. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    • 45. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    • 46. Attractiepark 2.0 Page  It’s all about creating, sharing and socialising
    • 47. Attractiepark 2.0 Page  The Real Life Like @ Coca-Cola Village
    • 48. Attractiepark 2.0 Page  It’s all about the experience
    • 49. Attractiepark 2.0 Page  It’s all about the experience
    • 50. Attractiepark 2.0 Page  It’s all about the experience
    • 51. Attractiepark 2.0 Page  It’s all about the experience
    • 52. Attractiepark 2.0 Page  It’s all about the experience
    • 53. Attractiepark 2.0 Page  It’s all about the experience
    • 54. Attractiepark 2.0 Page  It’s all about the experience
    • 55. Attractiepark 2.0 Page  Scavenger hunting
    • 56. Attractiepark 2.0 Page  Repudo
    • 57. Attractiepark 2.0 Page  And what about conversion?
    • 58. Attractiepark 2.0 Page  And what about conversion?
    • 59. Attractiepark 2.0 Page  And what about conversion?
    • 60. Attractiepark 2.0 Page  And what about conversion?
    • 61. Attractiepark 2.0 Page  Sociale media ook voor Efteling Zakelijk!
    • 62. Attractiepark 2.0 Page  … is all about storytelling
    • 63. Attractiepark 2.0 Page  Service is the new marketing
    • 64. Attractiepark 2.0 Page  Loyalty in the digital age
    • 65. Attractiepark 2.0 Page  What are the lessons learned from Starbucks, LEGO & Zappos?
    • 66. Attractiepark 2.0 Page  7i-netwerkmodel: power to connect
    • 67. Attractiepark 2.0 Page 
    • 68.  

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