Advertising in the Digital Age

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  • + brazilectro brazilectro 2 years ago
    Hello,

    I’m student in HEC school in france and i prepare a fil about the futur of advertising and relation with social networking.

    I will ask you if it’s possible to take your presentation for build my file please?

    my email is brazilectro@hotmail.fr

    Thank you,
  • + HenkTerol HenkTerol 3 years ago
    Marco,



    Kan ik deze presentatie in pp ontvangen. Bijvoorbaat dank.
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Advertising in the Digital Age - Presentation Transcript

  1. Advertising in the digital age Marco Derksen 23 mei 2007
    • ADVERTISING IN THE DIGITAL AGE
    • (Uitdaging voor Marcom)
  2. Advertising in the digital age Klantinteractiemodel: van contact naar contract VOORBEELD
  3. Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? Bron: Interview NSS
  4. Bron: E-consultancy 2005 Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    • ADVERTISING IN THE DIGITAL AGE
    • (Digitale trends & ontwikkelingen)
  5. Digitale trends & ontwikkelingen Van analoog naar digitaal Analogue Digital Networked digital Personal Video Recorders Flat Screen TVs Media PCs Multi-media mobile phones Games consoles PDAs Portable Media Players Digital imaging devices Media Servers IP TV STBs Mp3 players Removable storage Handheld Games consoles Networked DVD players Digital radio Wearable media Streaming media players Notebook & tablet PCs
  6. Digitale trends & ontwikkelingen Internetgebruik in Nederland Bron: Trendbox (Internetmonitor 2006)
  7. Digitale trends & ontwikkelingen Consumer Technology Adaption Bron: Forrester’s North American Consumer Technology Adoption Study 2006 US households (millions)
  8. Digitale trends & ontwikkelingen Consumer Technology Adaption Bron: Forrester
  9. Digitale trends & ontwikkelingen Gartner's 2006 Emerging Technologies Hype Cycle Bron: Gartner 2006
  10. Digitale trends & ontwikkelingen Gebruik van digitale media in Nederland Bron: Interview NSS/IAB (Mediaconsumptieonderzoek 2006)
  11. Digitale trends & ontwikkelingen Van push naar pull Bron: Arbitron 2006
  12. Bron: Trendwatching.com Digitale trends & ontwikkelingen Online Oxygen
  13. Bron: Trendwatching.com Digitale trends & ontwikkelingen Generation C
  14. Digitale trends & ontwikkelingen Virtual Connected
    • ADVERTISING IN THE DIGITAL AGE
    • (Betekenis voor mediaplanning)
  15. StrADegy: Advertising in the Digital Age Steven Fredericks (TNS Media Intelligence)
  16. 10 veranderingen in mediaplanning Steven Fredericks (TNS Media Intelligence)
    • data overload
    • search will rule
    • consumers in control
    • niche audiences
    • end of mass marketing
    • instant ROI
    • advertising becomes independent of content
    • end of media mix modeling
    • end of program and commercial ratings
    • ads will become independent of media choice
    Source: Re:Think 2007
  17. 1. DATA OVERLOAD
  18. 1. DATA OVERLOAD
  19. 1. DATA OVERLOAD
  20. 1. DATA OVERLOAD
  21. 1. DATA OVERLOAD
  22. 1. DATA OVERLOAD
  23. 1. DATA OVERLOAD
  24. 2. SEARCH WILL RULE
  25. 2. SEARCH WILL RULE
  26. 2. SEARCH WILL RULE
  27. 2. SEARCH WILL RULE
  28. 2. SEARCH WILL RULE
  29. 3. CONSUMERS IN CONTROL
  30. 4. NICHE AUDIENCES Source: Gapingvoid.com
  31. 4. NICHE AUDIENCES
  32. 4. NICHE AUDIENCES
  33. 5. END OF MASS MARKETING
  34. 5. END OF MASS MARKETING
  35. 5. END OF MASS MARKETING
  36. 5. END OF MASS MARKETING
  37. 6. INSTANT ROI
  38. 6. INSTANT ROI Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)
  39. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
  40. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
  41. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
  42. 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
  43. 8. END OF MEDIA MIX MODELING
  44. 9. END OF PROGRAM AND COMMERCIAL RATINGS
  45. 10. ADS WILL BECOME INDEPENDENT OF MEDIA CHOICE
    • ADVERTISING IN THE DIGITAL AGE
    • (Tot slot)
  46. Bron: Stephan Fellinger Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen?
    • ADVERTISING IN THE DIGITAL AGE
    • (Bijlage)
  47. Bron: IAB 2007 Advertising in the digital age Verwachtingen voor de komende jaren
  48. Bron: Forrester, 2005 Advertising in the digital age Verwachtingen voor de komende jaren
  49. Bron: Forrester, 2006 Advertising in the digital age Verwachtingen voor de komende jaren
  50. Bron: Forrester, 2007 Advertising in the digital age Verwachtingen voor de komende jaren

+ Marco DerksenMarco Derksen, 3 years ago

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