Subject lines have a huge impact on marketing success. Yet, what busy marketer has the time to really focus on the cognitive psychology behind a 75-character subject line?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will share what an analysis of more than 100 successful subject lines reveal about how people choose to open an email. You will learn the common traits of the most successful email subject line as well as the most common mistakes.
Specifically, we will address the following common questions related to subject lines:
• What makes a subject line engaging?
• What factors make a subject line more likely to be deleted?
• How do we express value through so few characters?
• How long/short should subject lines be?