Many marketers agree microsites, in general, are an effective approach to connect prospects with a specific offer or product line. However, the process of designing a microsite uncovers many questions as it relates to ensuring an ROI:
• How many different audiences can I really serve?
• What is the optimal number of products/offers I can show?
• Is it possible to have too much design or copy?
• How should the microsite connect to the overall sales funnel?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will uncover recent research revealing two often overlooked design decisions that have a significant impact on a microsite’s conversion rate potential.
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