×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion

by on Aug 01, 2013

  • 1,130 views

Recent experiments reveal 2 common design mistakes can kill microsite conversion rates ...

Recent experiments reveal 2 common design mistakes can kill microsite conversion rates

Many marketers agree microsites, in general, are an effective approach to connect prospects with a specific offer or product line. However, the process of designing a microsite uncovers many questions as it relates to ensuring an ROI:

• How many different audiences can I really serve?
• What is the optimal number of products/offers I can show?
• Is it possible to have too much design or copy?
• How should the microsite connect to the overall sales funnel?

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will uncover recent research revealing two often overlooked design decisions that have a significant impact on a microsite’s conversion rate potential.

**PLUS: Live Optimization**

To help you apply the research covered during the Web clinic, time will be reserved for live

Statistics

Views

Total Views
1,130
Views on SlideShare
1,129
Embed Views
1

Actions

Likes
0
Downloads
61
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion Presentation Transcript